Coke to boost its zero option
Soft drinks giant reformulates and hammers home no-sugar message
PRESSURE on sugar-containing soft drinks was intensified recently when the chancellor announced he would be bringing...
Campaign thrives with Idris
Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year.
The new campaign aims...
Fruity addition for grown up market
SCHWEPPES has launched a sparkling fruit juice range aimed at the adult soft drinks market, which it says is showing 9.1% growth.
And the launch...
Soft drinks giant is spending big
COCA-COLA European Partners (CCEP) has wasted no time in expanding its sugar-free range ahead of the implementation of the sugar levy next year.
RPET for Radnor Hills
The Radnor Hills range now includes rPET and glass packaging as well as a tetra carton with a foil tab
Independents – home of Boost
BOOST is a star brand in independents according to its brand owner, quoting a market research company that specialises in c-stores.
Recent numbers from SalesOut...
Staying ahead with premium
Britvic finds premium increasingly important
Xtra investment in Bru
SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
Coca-Cola introduces new lime flavour
Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
A fruitful campaign for summer
BRITVIC has put some big money behind Robinsons as it invites families to get involved with a major campaign for the brand.
The battle of the brands
PEPSICO has revived its Pepsi Max Taste Challenge, taking on the ‘biggest selling full-sugar cola’ in the process.
Predicting summer hit for Vits
THIS summer is set to be a big one for vitamin-enhanced drinks brand Get More Vitamin Drinks, with the increasingly bright spotlight shining on added-sugar soft drinks.
Five years of growth
CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks.
Category...
PMP leads on new 500 Boost cans range
ESTABLISHED energy drinks brand Boost is promoting a price-is-right approach to the category this summer.
Boost managing director Simon Gray said: “As a champion of...
Take home is taking over
Retailers may wish to look to larger formats as consumers continue to stay at home
Ambitious moves by Soda Folk
ADULT-focused soft drink brand Soda Folk is gearing up for growth in 2022.
