Coconut water connoiseurs demand higher quality
AS coconut water joins the mainstream, fans are becoming more discerning, argues one provider. According to Foco, some brands are blending and mixing coconuts...
Making it clear
FLAVOURED water brand Perfectly Clear has been given a new look and is being promoted by a digital media campaign.
AG Barr powers up energy category
Soft drinks giant AG Barr says its range of energy drinks will meet new HFSS restrictions in Scotland and appeal to consumers' needs.
Toughing out a new campaign
Mud no obstacle for protein brand
Functional protein drink brand For Goodness Shakes has joined forces with obstacle events series and active lifestyle brand Tough...
A taste of history in new bottle
A drink first produced in 1896 is among the latest adult soft drinks to hit the market.
Lurvill’s Delight is a botanical soda originally created...
Drivers and kids need the soft touch
SOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks.
Marketing manager, Emma Hunt, identifies Christmas as “a...
Adding a bit of sparkle
Sparkling water brand Aqua Libra has been given a makeover in time for the summer
Britvic run Pepsi MAX competition for convenience retailers
Britvic is marking the Pepsi rebrand with a Pepsi MAX competition for convenience retailers. Running from 7 February to 1 March, it will reward ambitious retailers and you can find out more here.
Discover you with Vimto
NICHOLS PLC has launched a multi-million pound campaign for its brand Vimto
Market news | Alpen, Pepsi Max, Pizza Express, Giffard Liqueurs
Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
Glucose hit in a flat pack
COCA-COLA European Partners (CCEP) is aiming to bring something different to the energy market with the launch of Monster Hydro, a non-carbonated energy drink.
Available...
Sampling boost for students
STUDENTS are being lined up as new recruits to the energy drinks sector in a sampling programme from Boost.
A spokesperson said: “This year is...
TV toad to tempt teen shoppers
TEENS and their parents are the target of a nationwide campaign to promote Vimto’s no-added-sugar squashes and ready-to-drink range.
Rolling out from June, the TV...
New flavours inviting upgrades
OLD Jamaica is asking consumers to “upgrade the everyday” in a campaign that follows an overhaul of its packaging and the launch of a...
Setting up for the summer
Firms make their thoughts known
Showing how the pro does it
Red Bull has recruited Liverpool and England footballer Trent Alexander-Arnold for its Red Bull Pro campaign
