GIANT-SELLING Scottish soft drink Irn-Bru is to have a new look from this spring.
But brand owner AG Barr says it’s a case of back to the future as it’s bringing back some of the brand’s strongest former marketing themes.
The new look, in stores from March, sees the return of the girder – with a modern twist. And an illustration of the original strongman, Adam Brown will also appear. The brand’s blue and orange colour palette remains.