PEPSI Max Cherry is being backed by a £1m advertising and marketing campaign.
Advertising includes out-of-home print advertising with six-sheet posters and bus wraps carrying the message ‘Maximum Cherry, No Sugar’.
Pepsi Max Cherry is available in 600ml and 330ml sizes with RRPs of £1.25 and £0.60.
Price-marked packs are available for 2-litre packs at £1.69, 600ml at 99p and 330ml at 49p.
A spokesperson said: “Since the brand’s launch in 2011, the 2-litre PET and multipack can formats of Pepsi Max Cherry have seen fantastic growth and the variant is growing 15 times faster than the total cherry cola category.”