Is it time to re-energise?
Has the energy drinks market, for long one of the most buoyant parts of convenience retailing in the UK, not least in Scotland, gone through...
Convenience holds the key
ALCOHOL isn’t the only sector that appeals to students and young workers.
Soft drinks is another important category, where companies market strongly to young adults.
For...
Coconut in a can
COCONUT water soda Big Boss Palm has landed in the UK.
Big Boss Palm’s coconut and vanilla soda is said to taste like a “clean...
Chariots of Strathmore
SCOTTISH water brand Strathmore has joined forces with local hero Laura Muir as part of a new sponsorship deal with the long distance runner.
Secondary sites a big hit in stores
PREMIUM tonic and mixer brand Franklin & Sons has been touting the benefits of freestanding display units, claiming secondary siting is helping to drive soft drinks growth
Berries burst onto the TV
Ribena has returned to the small screen as part of a new £6.2m marketing campaign to support its new blackcurrant water brand: Ribena Frusion
Health and hydration
It was one of the biggest trends of 2019, and the popularity of health-promoting products is likely to grow even more as we enter the 2020s.
Making sense of new habits
Changing landscape brings opportunity
Crossing the Rubicon
Rubicon has entered the energy category, as AG Barr expands its big-can range following the departure of Rockstar from its portfolio
Cold sales hot up
Cold brew coffee Bottleshot has expanded its presence in the UK
The time is ripe for berry
NEW Vimto options have landed in soft drinks chillers in time for summer, bolstering the range with fruit flavour.
Relentless partnership
COCA-Cola Europacific Partners has built on its partnership with the rapper Aitch in the new promotion for Relentless.
Stimulate sales with energy drink variations
Soft drinks firms set out the key trends that retailers should keep note of to help bring in an extra boost for their energy drinks sections in stores.
Good agreement for Bon Accord
Scottish soft drinks brand Bon Accord has signed a new deal with Sainsbury's that will see its drinks in over 20 of the supermarket's stores in Scotland.
SBF rolls out new Ribena promotion
SBF GB&I is giving consumers the chance to win cash prizes, experience vouchers or holiday packages as part of its latest on-pack promotion for Ribena.
Value shifts – Retailers say consumers are on the hunt
IN recent years, energy drinks have proved a soft drinks frontrunner and the category has been marked by a number of very successful brands...
