SBF rolls out new Ribena promotion

Win cash prizes in new Ribena promotion

SBF GB&I is giving consumers the chance to win cash prizes, experience vouchers or holiday packages as part of its latest on-pack promotion for the Ribena brand.

SUNTORY Beverage & Food (SBF) GB&I has unveiled its latest on-pack promotion for Ribena with cash prizes, holiday packages and experience vouchers all up for grabs.

Looking to launch consumers into a summer packed to the brim with fun, the new Ribena on-pack promo offers families across the UK the chance to win some memorable experiences.

There are 30 Holiday Packages up for grabs in the competition, which includes £/€300 spending money with the total worth of the winning package of up to £1,650.

There are also 89 Virgin Experiences Vouchers valued at £650 as well as 100 Cash Prizes of £50 up for grabs for consumers this year.

To be in with the chance of winning, consumers can scan the QR code found on pack, which can be seen across the brand’s diluting juice drinks now and will be found across the ready-to-drink formats from May.

Alongside the on-pack promotion, Ribena’s berries characters have made a comeback to TV screens across the UK helping to raise awareness for the brand across the summer months.

Aurelie Patterson, head of Ribena at SBF GB&I, said: “This fun new campaign showcases how we as a brand put consumers at our heart, giving families the chance to come together and make memories this summer with the delicious taste of Ribena.

“It’s also a great sales opportunity for retailers during the key selling season for soft drinks – capturing those additional sales at an important time.

“It’s our most extensive summer promotion ever – running across both our squash and ready-to-drink range – so retailers should make sure they’re stocked up and ready for the extra demand.”