Beat-ing the competition
HEALTH for the masses is the name of the game for upstart soft drinks brand Upbeat, as the firm looks to bring more consumers into the added-protein sub category.
Honesty the best policy
Brand says modern consumers want to know exactly what they are buying
Secondary sites a big hit in stores
PREMIUM tonic and mixer brand Franklin & Sons has been touting the benefits of freestanding display units, claiming secondary siting is helping to drive soft drinks growth
Grab organic by the horns
Red Bull launches new health range
Staying ahead with premium
Britvic finds premium increasingly important
Bottlegreen branches out
PREMIUM cordial brand Bottlegreen has launched two new flavours which the firm reckons will appeal to adventurous soft drinks consumers.
Demand for wider choice
Low sugar and protein popular
Monster beating market
FLAVOURED energy drinks enjoying excellent growth in Great Britain according to figures released by Coca-Cola European Partners
Going big on low cal cans
Consumers are still adjusting to the change in price due to the sugar levy
Opening up the energy market
Carabao setting out to broaden appeal of category in Scotland
Looking beyond the tax
ENERGY drinks offering more bang for the buck will be the ones to come out on top once the dust has settled from the introduction of the sugar tax
Shaking off the past with a brand revamp
For Goodness Shakes has embarked on a complete rebrand in a move which the firm believes will attract a wider customer base and drive growth in protein shakes
Summer sampling
SAMPLING has worked before and it will work again, that is the opinion of Lucozade Ribena Suntory
It’s sugar free for Sunny D
DEMAND for low-calorie soft drinks has seen Sunny D add two new low-calorie no added sugar variants to its range.
Making it clear
FLAVOURED water brand Perfectly Clear has been given a new look and is being promoted by a digital media campaign.
Water sales are swelling
Fizz and flavours performing well
