Value shifts – Retailers say consumers are on the hunt
IN recent years, energy drinks have proved a soft drinks frontrunner and the category has been marked by a number of very successful brands...
Nae stopping them – Energy drink flourishing
IT started as a bit of a giggle when Ross Gourlay managing director of drinks, confectionery and snacks distributor Glencrest joked with friends that...
Vanilla’s back
TEN years after its last appearance on British shelves, CCE has brought back Vanilla Coke.
This time around it comes in a 330ml can, 500ml...
Soft drinks giant launches 2013 PMP drive
CCE has started the year with a price-marking push covering many of its biggest brands: Coke, Fanta, Sprite, Dr Pepper, Powerade, Oasis and Ocean...
Barr fires 2014 starting pistol – commemorative can launch
THE commercial build-up to the Glasgow 2014 Commonwealth Games has started with AG Barr’s launch of the first in a series of commemorative Irn-Bru...
New cranberry, lime and blueberry flavours given £3.5m wings
UK market-leading stimulation energy drink Red Bull is set to spend millions backing the launch of its new Red Bull Editions; three new flavoured...
Squeezed sector shows its bottle
While many soft drinks categories have done well in the recession – as consumers looked for affordable treats and entertaining moved to the home...
