Honesty the best policy
Brand says modern consumers want to know exactly what they are buying
Captain Stevie’s boot room treat
ENERGY and sports drink brand Lucozade is currently running an on-pack offer with top footballer, Liverpool captain Steven Gerrard, on packs of Lucozade Sport.
As...
Adults go soft
Juice and botanicals brand Firefly has teamed up with mixologist Mr Lyan to create the new Superfly range.
The new flavour combines koala nut, cascara...
Eco-friendly refresh for juice brand
Pepsico has relaunched Tropicana on-the-go packs with new packaging aimed at boosting visibility on shelf
Pomme all ye faithful
EMPIRE Bespoke Foods has introduced a new addition to the La Mortuacienne range of French lemonades
Back in the day
COCA-Cola is highlighting its heritage and the continuity of its formula in its latest advertising campaign.
Fruity addition for grown up market
SCHWEPPES has launched a sparkling fruit juice range aimed at the adult soft drinks market, which it says is showing 9.1% growth.
And the launch...
Tango unveils its new Outrageously Orange ad
Tango Orange is back on the TV for the summer months as Britvic unveils its new multi-million pound marketing campaign 'Outrageously Orange'.
Sparkling new cans
BRITVIC has boosted its water portfolio with the launch of a new range of infused sparkling waters.
Brands pressed
SCOTLAND’S juice and juice drinks fans remain among the most likely in Britain to buy branded products and brands still account for the majority...
Minty fresh comeback
Friesland Campina brings back a fan favourite flavour for its Yazoo brand of flavoured milk.
Tea blend packs a berry punch
INDEPENDENT juice brand The Berry Company has launched a new tea juice blend.
Craft focus at the fixture
Retailers that don’t build a dedicated display for craft soft drinks could miss out on a significant growth opportunity, according to challenger brand Soda Folk.
Capri-Sun campaign focuses on new recipe
The improved health credentials of Capri-Sun is the focus of the latest marketing campaign for the brand, which has been airing on TVs across the UK
New RTD offers a fuss free G&T
Diageo lauches ready-to-drink premium gin and tonic .
Is it time to re-energise?
Has the energy drinks market, for long one of the most buoyant parts of convenience retailing in the UK, not least in Scotland, gone through...
