Ready for Rio?
Next month Brazil’s second-biggest city Rio de Janeiro plays host to the Olympics summer games.
The games of London 2012 provided great opportunities for...
Sing out the Bell’s
DIAGEO is rolling out a new £1.5m marketing campaign for Bell’s whisky in the run up to the festive season.
On screens now and featuring...
A festive tipple from Scotland’s larder
THE makers of a new liqueur are hoping they can tempt drinkers away from gin this Christmas with something a bit different.
Bringing More to the forecourt
As one of the country’s first KeyStore More retailers, Garry Haigh of Peterhead is heading into 2018 with a new shop and loads of ideas.
Three cheers for blends
Grant’s has been mixing things up in the packaging department, complete with a new name
Jammy Dodgers will be getting a festive makeover this Christmas
Burton’s Biscuit Company has unveiled the seasonal pack which will contain Jammy Dodgers embossed with three different festive designs
Anticipating hot summer sales
Refresco bullish about prospects .
Take flight with Bru
AG Barr is giving one lucky consumer the chance to watch the World Cup from a warmer climate thanks to a new Irn-Bru on-pack promotion.
Carlsberg goes Mads
Carlsberg has sprinkled some Hollywood stardust over its core brands as part of a £15m marketing campaign aimed at revitalising its Carlsberg and Carlsberg...
New look for lunchtimes
LUNCHTIME shoppers are being targeted by Britvic in a relaunch of its juice drink brand Drench.
GB marketing director Kevin McNair said: “Adults tend to...
Close to the door
Bottled water is a drinks category that sees major increases in sales in hot summer weather.
But even if the weather isn’t scorching, good positioning in...
Tweeters demand raspberry all year
SWEDISH cider brand Kopparberg has listened to vocal fans on social media and added Raspberry as a permanent flavour in the range.
Previously it was...
Who will be in the mix? Summer drinks preview
HOW should retailers approach summer drinks in the Scotland of 2013? Well, it’s probably important to use last year’s poor summer weather as an...
Pink makes glasses clink
PERNOD Ricard alcohol-free spirits brand Ceder Rose has a new flavour that’s fit for the summer
Large formats flying in 2020
Christmas is a time of celebration and for many adult smokers, that means enjoying their favourite cigar brand
Grouse ad takes flight
The Famous Grouse has been back on TV screens with a campaign that focuses on occasions and the outdoors
