Grouse ad takes flight

THE Famous Grouse has been back on TV screens with a campaign that focuses on occasions and the outdoors.

A new ad invites consumers to ‘Spend Time in Grouse Country’, and is being supported with social media activity. The ad encourages consumers to enjoy a dram in the great outdoors, or while catching up with friends in a socially distanced setting or online.

Joakim Leijon, global brand controller for The Famous Grouse, said: “To celebrate and honour our history, we have created a reward space; a place where our drinkers can relax and connect with friends (whether on or offline) and take a moment to savour Scotland’s number one whisky. We simply call this place Grouse Country.

“Our new Spend Time in Grouse Country global brand campaign is designed to fit into the challenging times we currently face, bringing some warmth and positivity to the blended Scotch category and our consumers’ lives.”