BLENDED whisky brand Grant’s has been mixing things up in the packaging department, complete with a new name.
The brand has undergone a refresh which includes renaming its signature blend, now being sold as Grant’s Triple Wood.
Wood is central to the Grant’s flavour, as the whisky is aged in three types of cask – virgin oak, which provides a spicy robustness; American oak, lending vanilla smoothness; and refill bourbon casks, which bring a brown sugar sweetness to the liquid.
Grant’s also now offers a three strong Cask Editions range, Grant’s Ale Cask, Grant’s Rum Cask Edition and Grant’s 8 Year Old Sherry Cask Finish, each crafted by master blender Brian Kinsman.
Grant’s Ale Cask is made from blended whisky finished in barrels that previously held ale, Grant’s Rum Cask Edition is matured in oak barrels before ageing further in barrels that previously held rum, while Grant’s 8 Year Old Sherry Cask Finish spends eight years ageing in oak barrels before being further matured in Oloroso Sherry casks.
Philip Gladman, chief marketing officer at Grant’s said: “While other blended whiskies are declining, Grant’s continues to go from strength to strength, leapfrogging others to become the world’s number three Scotch whisky.
“As the whisky that holds the family name, we have big ambitions to be the most distinctive player in Scotch whisky and are proud to celebrate Triple Wood maturation, the key to our exceptional taste, with a new global brand refresh.”
Master blender Brian Kinsman said: “The triple wood process is at the very heart of what we create here at Grant’s.”