Appy days
MINI Babybel’s special edition spooky packaging is back for the second year. This year there is also an app, called Babybel Buddies, where consumers...
Grocery Aid helpline open 24/7 over Christmas
The confidential GroceryAid Helpline will be available online and via freephone 24/7, including Christmas and New Year.
The industry charity exists to help anyone in...
Scents of the season
SCENTED candles make for popular gifts all year round and home fragrance supplier Airpure reckons festive fragrances can be big hits for retailers.
Mixing things up in time for summer
PREMIX cocktail brand Funkin is shaking things up with the launch of three new flavours and a revamped pack.
Win with familiar favourites
TRUSTED brands are winners with shoppers and Halloween provides a huge opportunity to capitalise on consumer demand, says Mondelez International.
This year it has introduced...
Win with Pepsi
A RAFT of cash prizes are on offer through a new on-pack promotion for Pepsi Max
Fans ask for coconut gifts
IN a first for the brand, coconut-flavoured, rum-based drink Malibu has released a Christmas gift pack. The white pack includes snowflake cutouts designed to...
Fruit flavour from Whitley
Two new flavours have joined the JJ Whitley Vodka range
Ferrero support across platforms
Saying it had a ‘fantastic Christmas’ last year Ferrero is supporting its products during this year’s festive season with £3.6m worth of advertising and...
Brazil in an instant
POT Noodle has added a Brazilian BBQ Steak line to tie in with this summer’s World Cup.
Monique Rossi, Pot Noodle marketing manager, said:...
Festive finery
IN the lead up to and through the Christmas period, shoppers can look for items to create a special occasion in their homes –...
Wrap up sales with premium
Pernod Ricard says premium spirits are essential to strong festive sales
Last Christmas for light
Christmas 2020 will be one of the last times consumers can pick up a ‘Coors Light’
Move over blackcurrants
RIBENA, a blackcurrant drink for 70 years, has gone tropical. With the exotic flavour sector growing at 20%, maker GlaxoSmithKline (GSK)introduced Mango and Lime...
Planning to star in the party season
UK brand-leading lager Stella Artois was originally brewed as a seasonal beer for Christmas, Stella is the Latin for star and Sebastian Artois was...
Focusing on adults
Growing sector should be a hit this summer, says Fentimans
SUMMER is game time for fresh flavours according to adult soft drinks firm Fentimans Botanical...
