Bringing in the cheddar

A festive fifth-uplift for cheese

Limited fruit fright

Apple, grapes and strawberry all go into the spooky label illustration on Robinson’s limited edition Strawbrainy Fruit Shoot. Strawberry, apple and grape are also the...

Bestway and Red Bull team up

Red Bull and Bestway Wholesale have joined forces to launch a new category tool for independent retailers
Laura Muir

Chariots of Strathmore

SCOTTISH water brand Strathmore has joined forces with local hero Laura Muir as part of a new sponsorship deal with the long distance runner.

Gin takes a swing

SCOTTISH gin brand Darnley’s Gin has taking a swing at sports sponsorship, reaching a new partnership deal with the Ricoh Women’s British Open. The deal...
Fisherman's Friend offers consumers more than a century of legacy they can rely on.

Fisherman’s Friend nets loyal customers

Throat lozenge brand Fisherman's Friend has highlighted the importance of stocking well-known and trusted brands to deal with winter illness.

Time to turn and fascia the change

After a whirlwind 2018 for wholesalers it’s a good time to reassess what’s on offer
Mr Kipling

Spooky and sweet for Halloween

Premier Foods has rolled out a new range of Roald Dahl-themed treats in time for the Halloween season.
Mondelez Halloween packs

Spooky packs are back again

Mondelez has revived a raft of Halloween-themed chocolate and confectionery following a successful 2019 for the firm.
Ferrero Kinder Surprise easter egg range Teenage Mutant Hero Turtles and Power Puff Girls

Exciting NPD in time for Easter

Confectionery giant Ferrero is stepping up its offer with a raft of NPD tailored to the Easter occasion

Pet gift sales up

DO pet owners really buy their pets presents at Christmas? Well according to Mars Petcare it’s not just owners. Quoting Nielsen research  for 2015 the...

Chilling out with chocolate

BUILDING on the success of its Signature Hot Chocolate in coffee shops, Starbucks has added Signature Chocolate drink to its chilled drink range.
Caorunn christmas

A Caorunn Christmas

International Beverage Holdings is gearing up for the festive period by rolling out a new Christmas gin pack.

Fruit flavours of the season

KOPPARBERG says that while cider is becoming less of a seasonal drinks category ciders still sell better in good weather. The firm says the brand...
Confectionary share bags

Make it a cracker with confectionery

Treats take on new life at Christmas time
AG Barr has revived its Irn-Bru Gets You Through campaign during the lockdown.

Get through with a Bru

Brand brings back campaign for COVID