Bridging the premium gap

Artisanal apple cider will be a key category driver over the next four years, according to Heineken, and it says it has launched Bulmers...

Adding winter to core sales?

FESTIVE sales opportunities start early and continue longer than you might think for one of Scotland’s big cider providers. “The Christmas season constitutes a full...

Bestway and Red Bull team up

Red Bull and Bestway Wholesale have joined forces to launch a new category tool for independent retailers
Parrot Bay is said to have seen significant growth.

The big freezy

DRINKS giant Diageo is moving to dominate the “freeze and squeeze” cocktail market with its second launch of freezable products. Smirnoff’s sorbets and its...
Ginger Grouse and Jim Beam Lime Splash, two ready-to-drink mixes designed to appeal to younger consumers.

Long tall profits – Maxxium UK

LONG, refreshing alcoholic drinks, versatile spirits and innovative ready-to-drink mixes are the keys to summer stocking according to premium spirits distributor Maxxium UK. And,...

A whisky and ginger warmer

Exclusive to Scotland, limited edition packs of 1L Whyte & Mackay will be bundled together with Schweppes Ginger Ale this month

Fruit forward

LONGER days increase demand for longer drinks according to C&C Brands and, it says, demand for more exotic tastes is also at a peak...

Sparkling celebration

Loch Lomond Group has launched a new RTD range offering consumers the opportunity to indulge in a Scottish tipple with a botanical twist
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The seasonal premium

PREMIUMISATION is the big word on the lips of many a spirits company, at present. In a time of economic challenges many consumers change...

French flavour for the season

Heineken launches festive bottles

When the sun is out sales go up

DRINKS firms are no strangers to bigging up the opportunity warmer weather provides, but does the sunshine really light up sales figures or is...
Tesco / Booker Stores

Time to change fascia?

Following a 2017 which saw consolidation on a huge scale is now the time to change?
Laura Muir

Chariots of Strathmore

SCOTTISH water brand Strathmore has joined forces with local hero Laura Muir as part of a new sponsorship deal with the long distance runner.
Lucozade promotional packs

Punchy pack promotion

Chance to train with boxing champion

In-store festive munch bunch

IN-STORE bakery firm Aryzta Food Solutions has added six new products to its Christmas line up for 2015. Its 16-strong Christmas in-store bakery range includes...
Valentine’s Day, Sourz, Sourz Raspberry,

Just add the fizz

VALENTINE’S Day is an occasion where couples or groups of friends often gather for parties or nights in, says Emma Heath, marketing controller at...