A world of cider on the shelf
SOUTH African cider brand Savanna, which claims to be the fourth best selling cider in the world, has appointed SHS Sales & Marketing to...
Festive food to go is on its way
Christmas sandwiches fuel shoppers
Who will be in the mix? Summer drinks preview
HOW should retailers approach summer drinks in the Scotland of 2013? Well, it’s probably important to use last year’s poor summer weather as an...
Haribo launches its seasonal range
Limited editions coming to town
Footie promo for off trade
Tournament prizes to be won
Cadbury dreams of a purple Xmas
CADBURY is going all out to make it a purple Christmas, with an enhanced festive range of biscuits, made by Burton’s Biscuit Company, for...
Snapple adds tea but no sugar
Snapple
A new look, a new size and new flavours are all on the schedule for Snapple this summer.
Following a redesign, Snapple, which is marketed...
Zinging into summer
DIAGEO has expanded its vodka brand Cîroc with the release of a new citrus flavour in time for summer
Lipton Ice Tea aims to bag young consumers
A raft of promotional activity aims to encourage consumers – especially those aged 18-24 – to try Lipton Ice Tea for the first time...
Peel back and drink
NO glass in your customers’ grass? Wine Innovations, the firm behind the Intrepid Fox range of single-serve sized wines in ready-to-use, sealed plastic glasses,...
Getting into spirits this Christmas
“This Christmas is likely to be the third in a row dominated by gin, and the average outlet now stocks on average eight different types: two standard, three premium and three super premium. ”
Italian trio land on British shores
BEER importer World Beers is bringing three more Italian craft beers into the country ahead of the summer sales season.
All from the award-winning Birradamare...
Putting the fun into moderation
IN some ways, mixing beer with a non-alcoholic fruit flavoured liquid, and in the process reducing its alcoholic strength, isn’t new, people have been...
A spooky campaign launch
Perfetti Van Melle will launch what it said is its biggest Halloween campaign ever this month.
The ‘All Wrapped Up’ campaign will see PVM take to social media to promote its brands, inviting consumers to create Halloween themed content.
Miniature option for Brockmans
SHOPPERS looking for a little festive spirit this Christmas can now pick up Brockmans in a miniature giftpack.
Hotting up on the sauce shelf
CONSUMERS want restaurant flavours at home and that extends from the kitchen into the garden in barbecue season according to Caribbean food and drink supplier Grace Foods
