Taking to the screens
New products and brand promotion on the Ferrero Christmas list
FOUR TV campaigns will be at the heart of Ferrero’s £8.1m media activity this Christmas...
Apple pies for guising
PREMIER Foods has made it frightfully convenient to enjoy a Halloween staple this autumn.
Oasis joins the exotic trend
OASIS has gone all tropical with its new flavour, Mango Medley, designed to appeal to the drink’s core target audience of 16-24 year olds....
Clink with pink wine
WINE brand Jam Shed is looking to tap into demand for rosé varietals, with the launch of its first pink variant: Jam Shed Californian Rosé.
Cider is in a strong position
THIS summer is shaping up to be another strong season for cider sales in the Scottish off trade.
Pumpkin Ice Cream Launched for Halloween
Ice cream brand Ben & Jerry’s is introducing a new limited-edition flavour for Halloween; Pumpkin Cheesecake, available to retailers throughout October.
Last year 37% of...
Pepsi kicks off for the champions
FOR the third successive year, Pepsi presented the opening ceremony at this year’s UEFA Champions League Final.
Screaming onto shelf
COCA-Cola European partners (CCEP) has announced it will embark on its biggest-ever Halloween campaign for Fanta, rolling out limited-edition packs and spending big on marketing activities.
Mixers matter
Long drinks, cocktails and mocktails rise in popularity during the festive season – and not just any soft drink will do, say producers
Predicting summer hit for Vits
THIS summer is set to be a big one for vitamin-enhanced drinks brand Get More Vitamin Drinks, with the increasingly bright spotlight shining on added-sugar soft drinks.
Hit the net with a strong beer offer
Where there is football, there is beer, and Crawford Sinclair, commercial director at Innis & Gunn, is urging retailers to gear stock towards social gatherings as Covid-19 restrictions ease
Backing cider’s taste of winter
SEASONAL special from Sweden Rekorderlig Winter Cider is, says the brand’s UK distributor Chilli Marketing, back by popular demand and set for its biggest...
Hard hitting RTD launch
Kopparberg Hard Seltzer launched late last month, with three flavours in the range
King of the swingers
LOCH Lomond Whiskies has sunk a double with its new golfing partnership deals, securing the services of two Scottish golf legends
Juice range cuts the calories
THE Cracker Drinks Co, which specialises in what it calls “grown-up, naturally sweetened fruit juice drinks”, has launched its second range for 2016 –...
Hotting up on the sauce shelf
CONSUMERS want restaurant flavours at home and that extends from the kitchen into the garden in barbecue season according to Caribbean food and drink supplier Grace Foods
