Bridging the premium gap
Artisanal apple cider will be a key category driver over the next four years, according to Heineken, and it says it has launched Bulmers...
Adding winter to core sales?
FESTIVE sales opportunities start early and continue longer than you might think for one of Scotland’s big cider providers.
“The Christmas season constitutes a full...
Bestway and Red Bull team up
Red Bull and Bestway Wholesale have joined forces to launch a new category tool for independent retailers
The big freezy
DRINKS giant Diageo is moving to dominate the “freeze and squeeze” cocktail market with its second launch of freezable products. Smirnoff’s sorbets and its...
Long tall profits – Maxxium UK
LONG, refreshing alcoholic drinks, versatile spirits and innovative ready-to-drink mixes are the keys to summer stocking according to premium spirits distributor Maxxium UK. And,...
A whisky and ginger warmer
Exclusive to Scotland, limited edition packs of 1L Whyte & Mackay will be bundled together with Schweppes Ginger Ale this month
Fruit forward
LONGER days increase demand for longer drinks according to C&C Brands and, it says, demand for more exotic tastes is also at a peak...
Sparkling celebration
Loch Lomond Group has launched a new RTD range offering consumers the opportunity to indulge in a Scottish tipple with a botanical twist
The seasonal premium
PREMIUMISATION is the big word on the lips of many a spirits company, at present. In a time of economic challenges many consumers change...
French flavour for the season
Heineken launches festive bottles
When the sun is out sales go up
DRINKS firms are no strangers to bigging up the opportunity warmer weather provides, but does the sunshine really light up sales figures or is...
Time to change fascia?
Following a 2017 which saw consolidation on a huge scale is now the time to change?
Chariots of Strathmore
SCOTTISH water brand Strathmore has joined forces with local hero Laura Muir as part of a new sponsorship deal with the long distance runner.
Punchy pack promotion
Chance to train with boxing champion
In-store festive munch bunch
IN-STORE bakery firm Aryzta Food Solutions has added six new products to its Christmas line up for 2015.
Its 16-strong Christmas in-store bakery range includes...
Just add the fizz
VALENTINE’S Day is an occasion where couples or groups of friends often gather for parties or nights in, says Emma Heath, marketing controller at...
