Big names on new products
Cocktails and pouches hit shelves
Baking the most of the scares
THE influence of American popular culture has helped Halloween grow into one of the most popular home-baking occasions behind Christmas and Easter, reckons Dr...
Mulling it over until January
TRADITIONAL cider brand Henry Westons has relaunched its Mulled Cider for the winter season.
Available from now until January it’s described as a “classic...
Spooky snack attack
LEADING soft drinks, cakes, snacks and biscuit producers are intensifying launch and marketing activity on Halloween-themed products in an attempt to boost sales during...
Sharing key to success
AT this time of year, Santa Claus must surely be putting his sleigh in for pre-flight checks.
Much like everyone’s favourite beard wearing toy merchant, Scotland’s retailers will already be hard at work making sure they’ve got the right range of festive treats to spread joy this Christmas.
Bridging the premium gap
Artisanal apple cider will be a key category driver over the next four years, according to Heineken, and it says it has launched Bulmers...
Having fun with rum
Halloween is not just for kids and, with this year’s occasion falling on a Saturday, there’s a real opportunity to drive sales in the off trade.
Scents of the season
UNILEVER UK is adding a limited-edition fragrance to its Comfort Creations range – Snowdrops & Winter Berries – aimed at shoppers who want festive...
Snack packs win the day
Halloween presents a particularly strong sales opportunity, with consumers happy to dig into their pockets for a sweet treat .
Glasgow has bottle
GLASGOW Distillery has revealed the bottle for its first ever whisky, 1770.
New gin fit for summer
RED Door Highland Gin is welcoming the summer months with the release of a limited edition gin
Having cake and eating it
Premier Foods is rolling out Cadbury Roses Cake Bars alongside best sellers from previous years including Cadbury Cakes and Mr Kipling.
Mixing it up for cocktails
MIXERS are growing in popularity, partly because of the rise in consumption of cocktails according to Coca-Cola European Partners.
Gifting opportunities – all wrapped up
CHRISTMAS is a time for gift giving. And, of course, many brands of alcoholic drinks have used that to advantage in recent years.
Malt whisky...
Pack refresh for Kinder
Kinder Chocolate packs have been revamped in a bid to attract new shoppers to the brand.
Pulling out a bag of tricks
Retailers put weight behind Halloween .






































