Soft approach to the season
Confectionery may be the category most associated with Halloween, but retailers overlook soft drinks at their peril.
Thirst for a fright
Soft drinks vital for the third biggest party season of the year
FAMILIES and friends getting together to enjoy Halloween creates an ideal situation for...
Don’t overlook Burns potential
Burns is an opportunity to drive sales
Chocolate indulgence for Christmas
Consumers looking to indulge over the festive season can tuck into two new flavours of Häagen-Dazs
Low sugar is a winning formula
SUGAR reduction is at the heart of the recent reformulation of the Volvic Juiced water range, with all new variants containing levels of 4.9g...
Festive indulgence from the freezer
Home fragrance brand Air Wick has added Christmas Tree Wishes to its Life Scents range. Christmas Tree Wishes features aromas of fresh cut pine,...
Limited fruit fright
Apple, grapes and strawberry all go into the spooky label illustration on Robinson’s limited edition Strawbrainy Fruit Shoot.
Strawberry, apple and grape are also the...
Alcohol-free boom?
SALES of alcohol-free wine in the year to the end of last summer boomed compared to the year before (they were up 42% according...
Demands of the season
IN retail terms Easter and the other spring occasions aren’t only about chocolate. But special seasonal chocolate treats, sharing bags and gifts can contribute...
Sparkle up
MOTHER’S Day last year generated an increase of 42% in sales of Shloer and a rise in sales of Shloer Celebration by 28.5% according...
Zinging into summer
DIAGEO has expanded its vodka brand Cîroc with the release of a new citrus flavour in time for summer
Being seen at summertime
Vodka brand to underline its status
Spending more in the comfort zone
SOUTHERN Comfort has revived its advertising slogan, Whatever’s Comfortable, for the festive season. A TV campaign, which will continue until Christmas, shows a long-haired...
Soft sell
ALONG with water and energy drinks, adult soft drinks was one of only three sectors in the soft drinks category to increase sales last...
A treat with festive spirit
HOT chocolate comes with a kick this year thanks to the latest release from Lir Chocolates.
After dinner opportunity
IT’S the indulgent dessert time of year, and when friends or family pop in unexpectedly, customers expect their local c-store to have the kind...
