Skittles and Starburst get spooky

This Halloween sees the launch of two limited editions from Skittles and Starburst, as Wrigley, a subsidiary of Mars, aims to capitalise on the...
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From a land down under

CHRISTMAS is famous as a period when people are keen to try something new. It’s also a time when authenticity becomes important...
Ginger Grouse and Jim Beam Lime Splash, two ready-to-drink mixes designed to appeal to younger consumers.

Long tall profits – Maxxium UK

LONG, refreshing alcoholic drinks, versatile spirits and innovative ready-to-drink mixes are the keys to summer stocking according to premium spirits distributor Maxxium UK. And,...

A treat with festive spirit

HOT chocolate comes with a kick this year thanks to the latest release from Lir Chocolates.
Coco5

American coco water crosses pond

AMERICAN coconut water brand, Coco5, has arrived in the UK. Targeted at what the producers call “the booming coconut water market and wellbeing beverage sector”,...

Turn heads this summer

“Creating eye-catching displays can help increase sales, especially impulse buys. Additionally, cross merchandising soft drinks with barbecue items and food, and offering ‘meal deal’...
Ciroc Summer Citurus bottles

Zinging into summer

DIAGEO has expanded its vodka brand Cîroc with the release of a new citrus flavour in time for summer

Fright night turns sweet

IT might be kids’ stuff to some but the annual ghosts and ghouls festival of Halloween has become one of the most important seasonal...

Animal free indulgence

FLOWER & White has secured a major listing for its low calorie and plant-based chocolate bars, which can now be found in 107 Spar Scotland stores.

Generation Z likes to share

Social media chat can boost a brand

Mash Direct warms up for Euros

Family-run ‘field to fork’ and farming business Mash Direct has expanded its range with football in mind, as it celebrates the addition of a new Curry Chips SKU to its portfolio
Boxing champ Anthony Joshua has backed the Lucozade Sport campaign to support fitness workers.

Hard hitting RTD launch

Kopparberg Hard Seltzer launched late last month, with three flavours in the range

Premium choice – Divine’s Easter and spring range

CHOCOLATE brand Divine’s Easter and spring range includes a selection of eggs of different sizes and novelty products. For 2013, there are two luxury...

A taste in time saves the day

FOLLOWING his leading role in the Kronenbourg 1664 advertising campaign last year, French former international footballer Eric Cantona will be back on TV promoting...

Mind the thermometer

According to Lucozade Ribena Suntory, for every one degree temperature increase, soft drinks experience a sales uplift of 1.6% .
Fatherson cakes

Yule like these cakes

Fatherson Bakery has launched a new Christmas cake range in a bid to attract those looking to indulge during the festive season.