Badger presents rebrand
British brewer Badger Beer is gearing up for its first festive season since relaunching with a revamped brand identity across its entire range
Spooky snack attack
LEADING soft drinks, cakes, snacks and biscuit producers are intensifying launch and marketing activity on Halloween-themed products in an attempt to boost sales during...
It’s the most wonderful time for a beer!
With Christmas Day falling on a Sunday last year, retailers saw the largest-ever ‘final week’ of trading in 2016, resulting in increased performance across sales
A raft of activity for Pimm’s
PIMM’S is swinging into summer with a new look, thanks to a packaging overhaul which coincides with a new marketing campaign and the launch of a new variant
Spooky packs are back again
Mondelez has revived a raft of Halloween-themed chocolate and confectionery following a successful 2019 for the firm.
First sip on screen
AHEAD of summer 2016, Guinness has launched a TV ad to promote Hop House 13 Lager, the latest product in its Brewers Project series.
The...
Treats for furry friends
MARS Petcare has expanded its range of festive dog and cat treats for 2016.
And it is to spend £7.5m on TV advertising to promote...
Baking up a storm this Christmas
Christmas is a time to get closer to friends and family, and the best route to most hearts seems to be through the stomach.
Giving the gift of gin
Peebles based gin brand 1881 Distillery has launched a new gift set which includes four of the distillery’s core gins.
From a land down under
CHRISTMAS is famous as a period when people are keen to try something new. It’s also a time when authenticity becomes important...
Lifestyle changes reverse fortunes for big cigars
Christmas is a time of celebration and for many adult smokers, that means enjoying their favourite cigar brand
A cheeky new look
Burton's Biscuit Company has launched a new festive Jammie Dodger Minis variant.
Tis the season to buy big brands
THE festive season is an opportunity for family get-togethers, outings, and blockbuster films on telly – all of which should present opportunities to boost...
Sustainable partnership
FERRERO has joined forces with Chester Zoo in a bid to educate consumers on the importance of sustainable palm oil.
Sharing packs return for Christmas
MONDELEZ is gearing up to embark on another Christmas push for Maynards Bassetts with plenty of larger format packs returning for the festive season
Season is the ‘shining star’ for sweet treats
SPECIALIST confectionery wholesaler Hancocks considers Christmas to be the industry’s “shining star”.
The company says its Christmas sales grew by 16% year on year in...
