Fright night boosts sales
Next month we can expect analysis and research from a number of companies about Halloween’s effect on retail sales. What did they say about...
Snack packs win the day
Halloween presents a particularly strong sales opportunity, with consumers happy to dig into their pockets for a sweet treat .
Baking a choice
IN-STORE bakery firm Aryzta Food Solutions has added four new Christmas products to its Cuisine de France and Bakery ranges.
The Christmas Donut added to...
Turning up the heat
American bourbon - and its sweeter flavour- have been growing in popularity
Warming up this winter
Burns Night and whisky go together like neeps and tatties, but a nice dram – even with a splash of water – isn’t for everyone.
Festive indulgence from the freezer
Orange oil has been added to Mackie’s chocolate ice cream to create a festive flavour.
Kirstin Mackie said: “Chocolate oranges are already so closely associated...
New look for cider range
Thatchers ciders have a new look, thanks to a packaging overhaul for the Somerset cider brand
Festive heritage holding up
C-STORES should prioritise heritage brands and sharing-sized bottles to boost cider sales at Christmas, says Amanda Grabham of SHS Drinks, whose portfolio includes Merrydown...
Discover you with Vimto
NICHOLS PLC has launched a multi-million pound campaign for its brand Vimto
Pop goes the gingerbread
AS covered in more depth last month, the big players in confectionery have again launched limited-edition packs and products for Christmas.
Tangerine Confectionery has ...
Racing ahead in 2018
TROPICAL soft drink brand Rio has manoeuvred itself into pole position among racing fans thanks to a new partnership deal with British Touring Car Championship (BTCC) driver Bobby Thompson.
A TV push for Ferrero
FERRERO Rocher has been celebrating the season on television screens as part of a £3.5m marketing campaign
Baking up a storm this Christmas
Christmas is a time to get closer to friends and family, and the best route to most hearts seems to be through the stomach.
No 9 drinks brand’s dark entry
CHRISTMAS 2013 will be the second festive season for cider market leader Strongbow since its major brand makeover in summer last year and...
A huge opportunity for spirits
HALLOWEEN creates a huge seasonal opportunity to drive spirits sales, at least according to Johnny Dennys, head of brand and trade marketing at Mast-Jägermeister UK.
First Christmas for premium teaser
Mars Wrigley seems confident it’s coming into the festive season with a surefire Christmas hit following the launch of Maltesers Truffles earlier this year
