Mr Kipling’s makeover for a better life
THE Mr Kipling range has had a packaging revamp to tie in with the Premier Foods ‘Life is better with cake’ campaign. And the...
First Christmas for reworked RTD
THE impulse sector had “a cracking Christmas” last year with beer, wine and spirit sales value up by 3.3% on the previous Christmas, generating...
Energy giant adds PMPs
Lucozade summer price-marks push runs across more lines
Soft drinks firm Lucozade Ribena Suntory has spent the spring launching new products and developing new activity designed...
Ilchester has a cheesy makeover for Easter
Ilchester Cheese is out to expand the indulgent options this Easter season with the launch of its new hot cross bun inspired cheddar cheese block.
Shooting the mud rapids
ADVENTUROUS kids are being invited to take part in their own version of the Tough Mudder obstacle and endurance race in a summer promotion...
New flavours new look
Carlsberg plans major spending on its expanding cider brand
A year of growth has encouraged Carlsberg to spend £7m marketing its Somersby cider range.
Director of...
In love with Christmas
Ferrero eyes festive Thorntons growth
Ready to hot up
Summer’s a time to boost shelf space for sauces says c-store advice panel
BARBECUE season is one of the top times for sauce and condiment...
Golden arrows
BRITAIN’S biggest-selling cider Strongbow has become an official partner of Team GB in Rio Olympics this year.
Major activity across the summer will include limited-edition...
Take stock of festive spirits
Convenience retailers can boost their alcohol sales by stocking trending spirits as gifts and a range of celebratory drinks, Diageo has said.
UNITAS goes festive
UNITAS Wholesale has launched a new guide to help retailers maximise Christmas confectionery sales this year.
Snapple adds tea but no sugar
Snapple
A new look, a new size and new flavours are all on the schedule for Snapple this summer.
Following a redesign, Snapple, which is marketed...
Kikkoman fires up the BBQ this summer with a new sauce
Kikkoman reckons it can fire up summer sales this year with a new addition to its range of sauces fit for any summer barbecue.
Convenient purchase brings improvements
Nisa boss Ken Towle sees quality in Co-op offer
A cover that’s tailor-made
JUST in time for Christmas, deluxe whisky brand, Chivas Regal, has joined up with Savile Row tailor, Patrick Grant, to launch a gift tin...
Walkers shortbread has a patriotic festive range for retailers
Scottish twist on Christmas
