No sign of tailing off

Cocktails set to be a hit this Christmas

Glitter to add glamour

THE liqueur category is growing by 5.1% and is now worth £1bn, says Global Brands whose liqueurs include Thorntons Chocolate Liqueur, Teichenné and the...

All the thrill of the grill

SUNNY weather sends customers looking for quick meal options and lighter dishes, according to frozen food company Birds Eye. And as well as providing...
Sunny-D-No-added-Sugar

Health really is hitting mark

Figures show shift to low and no

Alcohol-free boom?

SALES of alcohol-free wine in the year to the end of last summer boomed compared to the year before (they were up 42% according...

TV chocolate countdown

Decorated forklift trucks and a giant advent calendar made out of delivery vehicles feature in a festive advertising campaign which Cadbury says is its...

New flavours on the street

EXOTIC juice brand Rubicon is taking to the streets with its latest launch.

Liquid route to seasonal sales

As families all over Scotland prepare for their summer breaks it’s time to find out what the country’s beer, wines, spirits and soft drinks...
Rekorderlig

Rekorderlig adds guava

SWEDISH cider brand, Rekorderlig, has a new limited-edition flavor, Apple and Guava, for summer drinking over ice. The brand’s seasonal marketing campaign includes the...

When the sun is out sales go up

DRINKS firms are no strangers to bigging up the opportunity warmer weather provides, but does the sunshine really light up sales figures or is...

Can of history

A journey to Bavaria over 130 years ago starts the story of Tennent’s Lager as told on the back of the brand’s new cans.

Sharing in low sugar

Low sugar and share packs key
The summer months present major opportunities to boost soft drinks sales. But for c-stores, many of whom excel in providing drinks for immediate consumption, having chilled, merchandised and back-up stock will be vital.

Cool liquid assets – Planning for heat

The summer of 2013 won’t have a Euro championship, a London Olympics and Paralympics, or a Diamond Jubilee to encourage the party spirit. But...
Macb’s Clare Hooley suggested retailers consider secondary placement of flavoured water near till points to drive impulse.

Flavours find feet in summer

Macb sees a seasonal opportunity
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Let it snow

THE Christmas design on Lees mini snowballs boosts seasonal sales, said Bert Croll, sales director of Lees of Scotland. “We always see a strong and...
Greenall’s Wild Berry Pink Gin in a PMP marked £15.99.

New pack and competition for Greenall’s

To support the launch of Greenall’s Wild Berry Pink Gin PMP, the brand is holding a competition for retailers who could win £1,000 of Love2Shop vouchers