In with the new
If your aim for 2016 is to open a new shop or revitalise an existing one, what in particular should you pay attention to?
RECENT...
Flavours of the summer
CIDER manufacturers have worked hard to sell cider throughout the year but it remains true that good summer weather helps cider sales considerably, one...
Shaking up on shelves
THE team behind award-winning Aberdeen cocktail bar Orchid has launched a new canned cocktail brand.
Treats for furry friends
MARS Petcare has expanded its range of festive dog and cat treats for 2016.
And it is to spend £7.5m on TV advertising to promote...
Seasons beatings
Summer should give a helping hand to sales of many, but not necessarily all, drinks. Who are the champs of June, July and August?
SUMMER...
Bring home a distillery
Visiting a distillery is a must for most whisky fans, but island distilleries aren’t always the most accessible, particularly in the winter
New Funkin cocktail best served in the cold
Funkin Cocktails is set to prove that cocktails aren’t just for the summer sun with its new Salted Caramel Espresso Martini variant.
Ready to spend more this summer?
IMPROVING consumer confidence could mean a boost to entertaining including, if the weather plays ball, barbecues for families and friends, reckons wine firm CWF.
It...
Adding winter to core sales?
FESTIVE sales opportunities start early and continue longer than you might think for one of Scotland’s big cider providers.
“The Christmas season constitutes a full...
Better than the cheap classics?
BARGAIN champagne or premium prosecco?
According to Nick Tatham, master of wine, at specialist Continental Wine & Food, there’s no competition. “A good, well-made...
Peel back and drink
NO glass in your customers’ grass? Wine Innovations, the firm behind the Intrepid Fox range of single-serve sized wines in ready-to-use, sealed plastic glasses,...
Screaming onto shelf
COCA-Cola European partners (CCEP) has announced it will embark on its biggest-ever Halloween campaign for Fanta, rolling out limited-edition packs and spending big on marketing activities.
Spar Scotland launches ‘Big Deals of Summer’ campaign focusing on Scottish humour about weather
Spar stores in Scotland will focus on Scotland's unreliable weather
A multi-faceted marketing campaign will run using POS, digital, radio, social and PR to promote...
Fruit forward
LONGER days increase demand for longer drinks according to C&C Brands and, it says, demand for more exotic tastes is also at a peak...
Value appeals in the off trade
Affordability an advantage says CWF
Inked up for a new label
Honouring the man behind the brand, new pack has tattoo culture at heart of design
