Savvy shoppers look for discounts this Christmas
A larger growth in shopping as we approach Christmas is now expected as more consumers aim for the best deal possible.
Timing vital at Christmas
We know that confectionery is important to Christmas sales, particularly in convenience stores, but how can retailers make the best of the seasonal opportunities?
The...
Seasonal knowledge
AS a follow-up to the launch earlier this year of drinks brands marketing group Maxxium UK’s Know Your Store, a guide it says helps...
Peel back and drink
NO glass in your customers’ grass? Wine Innovations, the firm behind the Intrepid Fox range of single-serve sized wines in ready-to-use, sealed plastic glasses,...
Wall’s aims for a sunny side up
WALL’S aims to make its thick pork sausages a barbecue must with a three-month promotion giving customers the chance to win cash by predicting...
A first for many with Irn-Bru
Scotland’s presence at a major sports championship may be a distant memory for most, but AG Barr is targeting Scots who will be watching Scotland compete in the Euros for the first time with the launch of a new campaign.
Ginger beer to spice up the market
CARIBBEAN food and drink specialist Grace Foods UK has added some ginger spice to the soft drinks market with the launch of Mighty Malt.
The...
A raft of activity for Pimm’s
PIMM’S is swinging into summer with a new look, thanks to a packaging overhaul which coincides with a new marketing campaign and the launch of a new variant
Barefoot toe in the market
COULD some of your customers do with a smaller shoe size over Christmas?
Ahead of the festive and party season Gallo-owned Californian brand Barefoot Wine...
Continental drinking
Campo Viejo is the subject of a new campaign focusing on all things Spanish
Say it with food
FOOD gifting in the past few years has exploded as what we eat becomes increasing significant – both culturally and socially
Darker fingers variant
MONDELEZ has expanded its Cadbury Fingers range with the roll out of a new Bournville variant.
An early start
The main festive sales period starts up to 12 weeks before the big day. How can retailers catch early shoppers?
One in five biscuit purchasers...
If you like Pina Coladas
SUMMER cocktail favourite Pina Colada is the inspiration behind the latest limited-edition release from Ciroc vodka.
Ciroc parent firm Diageo has said the new Ciroc...
Adventurous for Christmas
Festive parties call for premium cheese
Colourful pack can turn heads
Spirits giant Pernod Ricard has launched limited-edition packaging for its flagship gin brand Beefeater London Dry.
