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Premium off sales

WHEN people entertain at home, they like to treat guests – and themselves – to the best

Share the scares

New seasonal packs will help maintain its 25.2% share of the ambient packaged cake category according to Premier Foods. The Cadbury Cauldron contains 12 individually wrapped...
Pack shots of Fruit-tella Out at Night multipacks.

Ready for guisers with Fruit-tella Out at Night multipacks

Fruit-tella Jellies has rolled out a new multi-pack format ideal for the Halloween season for one of its latest flavour launches Out at Night.

Festive cheer from Ferrero

CHRISTMAS with loved ones is at the heart of Ferrero’s seasonal NPD strategy.

Sing out the Bell’s

DIAGEO is rolling out a new £1.5m marketing campaign for Bell’s whisky in the run up to the festive season. On screens now and featuring...
Mondelez new packs

Festive push from Mondelez

Cadbury Christmas NPD is unveiled

King of the swingers

LOCH Lomond Whiskies has sunk a double with its new golfing partnership deals, securing the services of two Scottish golf legends
Laura Muir

Chariots of Strathmore

SCOTTISH water brand Strathmore has joined forces with local hero Laura Muir as part of a new sponsorship deal with the long distance runner.
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Spooky tradition crosses continents

Who gave Halloween to the world? Historians debate the subject but some reckon it was Irish Celts celebrating the end of summer time. Whatever...
SCOTTISH produce specialist Scotty Brand is welcoming summer with new soft fruits and salad leaves. The strawberries, from Bruce Farm in Ayrshire, will arrive in stores this month, with the raspberries joining them in July.

Salad days for Scotty Brand

SCOTTISH produce specialist Scotty Brand is welcoming summer with new soft fruits and salad leaves. The strawberries, from Bruce Farm in Ayrshire, will arrive...

Return of the lager lovelies

TENNENT’S Lager has partnered with one of Scotland’s best-loved sitcoms, Still Game, to add two more well-known faces to the list of Tennent’s Lager Lovelies.

Cava fans act on impulse

OFFERING chilled sparkling wine can persuade customers to spend more money. That’s the theory from Spanish cava brand Freixenet; MD Damien Clark said: “Picnics...

Liquid route to seasonal sales

As families all over Scotland prepare for their summer breaks it’s time to find out what the country’s beer, wines, spirits and soft drinks...

Juice for the health conscious

FRUIT juice specialist Sunmagic has released two new fruit juice ranges ahead of the Christmas selling period. They include the firm’s first ‘not from concentrate’...

Bring home a distillery

Visiting a distillery is a must for most whisky fans, but island distilleries aren’t always the most accessible, particularly in the winter

Cans with a big heart

Nichols PLC has relaunched its sustainable soft drinks brand Feel Good Drinks