Pepsi kicks off for the champions
FOR the third successive year, Pepsi presented the opening ceremony at this year’s UEFA Champions League Final.
Zinging into summer
DIAGEO has expanded its vodka brand Cîroc with the release of a new citrus flavour in time for summer
Apples are not the only fruit
MODERN flavoured ciders are attracting new customers to a traditional summer drink.
They have grown 131% in the off-trade over the last year according to...
A facelift for Radnor
New look and new liquid
Heating up the season
FIRELIGHTERS may have become increasingly important in summer as the barbecue habit has grown but Standard Brands, owner of Zip firelighters, says they have...
Badger presents rebrand
British brewer Badger Beer is gearing up for its first festive season since relaunching with a revamped brand identity across its entire range
‘Choc’-a-block with new treats
C-store owners will be able to entice customers with a range of exciting festive Cadbury products, says makers Mondelez International.
Starting early
WHEN it comes to Christmas retailing, if you’re not fast you’re last
Mind the thermometer
According to Lucozade Ribena Suntory, for every one degree temperature increase, soft drinks experience a sales uplift of 1.6% .
Pumpkin Ice Cream Launched for Halloween
Ice cream brand Ben & Jerry’s is introducing a new limited-edition flavour for Halloween; Pumpkin Cheesecake, available to retailers throughout October.
Last year 37% of...
Launching more sparkle
CONSUMERS are increasingly choosing prosecco instead of Champagne for their celebrations, says International Brands Limited.
The firm has added two new varieties to its...
Walkers shortbread has a patriotic festive range for retailers
Scottish twist on Christmas
Stock up on multi-packs
Multipacks of cider and energy drinks are expected to show growth at Christmas
Estrella hits prime time
BARCELONA beer Estrella Damm will hit the big screen and the small screen this summer with its Estrella Life campaign.
Marketing manager at importer Charles...
A Mexican flavour for summer
TEQUILA beer Amigos is now available in a seasonal pack which celebrates all things Mexico.
The limited-edition pack has been introduced to support the brand’s...
Long tall profits – Maxxium UK
LONG, refreshing alcoholic drinks, versatile spirits and innovative ready-to-drink mixes are the keys to summer stocking according to premium spirits distributor Maxxium UK. And,...
