Growing faster
ACCORDING to KP Snacks, a third of shoppers believe PMPs are cheaper and 57% look for a price mark on crisps and snacks.
Build a new social life
Drinks giant aims to help retailers tweet their way to festive success
DRINKS giant Pernod Ricard UK reckons retailers should get social this Christmas and...
Frightfully fun sized
Wrigley rolls out more seasonal confectionery.
Maximum fruit flavour from Pepsi
Fruit flavour has found its way into a Pepsi bottle with the launch of a new raspberry variant .
Stock up on multi-packs
Multipacks of cider and energy drinks are expected to show growth at Christmas
The trends to unlock sales
Health and taste are driving spend
Pink makes glasses clink
PERNOD Ricard alcohol-free spirits brand Ceder Rose has a new flavour that’s fit for the summer
Taste of the summer
AG Barr has added three new fruity flavours to its Caribbean sparkling drink range, KA
Returning to the snow
THE festive season gives retailers the chance to significantly boost sales of soft drinks, according to Irn-Bru maker AG Barr.
“20% more carbonates are...
Warming up this winter
Burns Night and whisky go together like neeps and tatties, but a nice dram – even with a splash of water – isn’t for everyone.
Lapping up the Lir luxury
There is an increasing demand for luxury Easter eggs for adults, according to Google Trends data, with the search term “Best Easter Eggs 2022” growing by more than 5000% and results showcasing eggs catering for an older audience.
Adventurous consumers trading up
Longer lead times and consumers’ willingness to try new products during the festive season increases the number of Christmas products every year according to...
Big spend in time for summer
SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign
Mixing things up in time for summer
PREMIX cocktail brand Funkin is shaking things up with the launch of three new flavours and a revamped pack.
Extended treats marked personal
BISCUIT fans have the chance to get their names on their favourites this Christmas thanks to United Biscuits.
Boxes of McVitie’s Victoria, Family Circle and...
Scary sugar sales soar
SUGAR confectionery is boosted by Halloween more than any other type of sweets according to Wrigley.
The Starburst and Skittles brand owner says Nielsen figures...
