Preparation breeds seasonal success
Confectionery still king at Halloween as shoppers stock up on seasonal treats early, ahead of a likely increase in children going door-to-door post Covid
Let’s talk turkey, the battle is on to win festive customers
Offers, recipes, planners, countdowns and celebrity chefs... Christmas is well underway at the multiples. Could you learn from the giants?
IT is the time of...
Sweet deals for mothers
Nisa has announced a raft of in store promotions on a range of sweet treats as it gears up for Mother’s Day
Perfect kit for a spritz
Italian aperitivo brand Aperol has launched a new Aperol Spritz Kit in time for Christmas.
Halloween cake push
General Mills spies a Halloween opportunity for home baking, and the firm has doubled its marketing spend to make the most of it.
Juice range cuts the calories
THE Cracker Drinks Co, which specialises in what it calls “grown-up, naturally sweetened fruit juice drinks”, has launched its second range for 2016 –...
Drink to a healthy Christmas
CHRISTMAS might be about indulgence for some but health is a major consumer interest currently.
As we head to the festive season Sunmagic says it...
‘Choc’-a-block with new treats
C-store owners will be able to entice customers with a range of exciting festive Cadbury products, says makers Mondelez International.
Cider’s new look
AMBERDOWN, Today’s Group’s own-label cider range, is getting a summer makeover.
The label’s Dry Apple Cider and White Cider are both being relaunched in...
Facing up to winter demands
BOOST Drinks has launched a limited-edition Boost Winter Spice energy drink that the firm says will bring a new dimension to the market and...
Go premium to take on multiples
PREMIUM boxed chocolate selections are preforming well and, with their help, it wouldn’t be unusual for a retailer to generate 40% of their annual...
Tills will ring this spring
Confectionery giant Ferrero looks to seasonal opportunities on the horizon
Making it in a different way
TRADITIONAL and decidedly non-traditional Christmas treats from around the world are included in the festive range from specialist importer and distributor Empire Bespoke Foods...
Scots seeking Scottish
CONSUMERS want brands that reflect their Scottish heritage for Burns Night
Limited fruit fright
Apple, grapes and strawberry all go into the spooky label illustration on Robinson’s limited edition Strawbrainy Fruit Shoot.
Strawberry, apple and grape are also the...
Spar Scotland launches ‘Big Deals of Summer’ campaign focusing on Scottish humour about weather
Spar stores in Scotland will focus on Scotland's unreliable weather
A multi-faceted marketing campaign will run using POS, digital, radio, social and PR to promote...
