Putting the fun into moderation
IN some ways, mixing beer with a non-alcoholic fruit flavoured liquid, and in the process reducing its alcoholic strength, isn’t new, people have been...
Getting into spirits this Christmas
“This Christmas is likely to be the third in a row dominated by gin, and the average outlet now stocks on average eight different types: two standard, three premium and three super premium. ”
Continental drinking
Campo Viejo is the subject of a new campaign focusing on all things Spanish
A taste of the castle garden in miniature
HIGHLAND gin producer Gordon Castle is offering gin-enthusiasts a taster tipple this Christmas
More FTG for 2018
EQUIPMENT supplier Fri-Jado UK Limited reckons its ready to help retailers make the most of the growing food-to-go trend in 2018
Cider is in a strong position
THIS summer is shaping up to be another strong season for cider sales in the Scottish off trade.
Crabbie’s gingers up its flavour range
TWO new fruity flavours have been introduced to give Crabbie’s Alcoholic Ginger Beer a summer boost.
The brand, which manufacturer Halewood International claims is now...
New flavours new look
Carlsberg plans major spending on its expanding cider brand
A year of growth has encouraged Carlsberg to spend £7m marketing its Somersby cider range.
Director of...
Toffee Twins aim for big break
SET to be available for its first Christmas is the latest Toffee Twin pack launched by traditional toffee maker, Walker’s Nonsuch earlier this year.
The...
Fancy a crafty Christmas?
CRAFT and specialist beers are currently increasing sales and gaining significant media coverage and some stores may well want to offer something special for...
Picking pints over phones
Beer brand Stella Artois has launched a new ad campaign that encourages consumers to remove modern day distractions and make time for simple pleasures, like a cold glass of beer
Turning whisky into a virtue
SCOTCH whisky distiller Tomatin has just launch its third expression in its Five Virtue Series
We three gins
GIN enthusiasts have a trio of new expressions to add to their Christmas wish lists
Not only kids
Spirit sales enjoy an uplift of 54% in the run up to Halloween according to Jagermeister and it says it generates 34% higher than...
Jumping into the Christmas spirit
TACKY Christmas jumpers are at the heart of VK’s new campaign as it gears up for the festive season.
Choices to make
There’s a lot to think about when selecting a symbol. Here’s our checklist for success
