Having fun with rum
Halloween is not just for kids and, with this year’s occasion falling on a Saturday, there’s a real opportunity to drive sales in the off trade.
Sharing the festive joy
Christmas represents one of the biggest opportunities on the calendar for the sugar confectionery category
Shaking up the soft category
Milkshakes were a big hit during the summer of 2018, with many shoppers opting to cool down with a shake in the warm weather
No mountain high enough
Toblerone’s iconic triangles get festive
Picking pints over phones
Beer brand Stella Artois has launched a new ad campaign that encourages consumers to remove modern day distractions and make time for simple pleasures, like a cold glass of beer
Wine fans set to trade up?
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WINE could be more important than ever to retailers this Christmas and that very much includes retailers running c-stores, according to Brand Phoenix the...
Consumers will turn to c-stores
Getting ready for a winter like no other
New formats for the barbecue
ROLLING out just in time for barbecue season, Heineken UK has released two new SKUs for Mexican beer brand Sol.
The Latin American lager is...
Let’s talk turkey, the battle is on to win festive customers
Offers, recipes, planners, countdowns and celebrity chefs... Christmas is well underway at the multiples. Could you learn from the giants?
IT is the time of...
Guilt free energy in the can
THE Rockstar range of energy drinks has been further expanded with the launch of two new sugar free variants.
Rockstar Revolt is a the new...
Deck the halls with crackers
Pladis has unveiled the Christmas line-up for its Jacob’s and Carr’s brands.
Alcohol free craft
Glasgow-based wholesaler JW Filshill has joined forces with British brewer Drynks Unlimited to launch the firm’s alcohol-free craft brews in Scotland
Squeezy vegan
UNILEVER has expanded its Hellmann’s mayonaise range with the launch of a new pack format for it’s vegan alternative
Don’t overlook Burns potential
Burns is an opportunity to drive sales
Taking to the screens
New products and brand promotion on the Ferrero Christmas list
FOUR TV campaigns will be at the heart of Ferrero’s £8.1m media activity this Christmas...
Tis the season to buy big brands
THE festive season is an opportunity for family get-togethers, outings, and blockbuster films on telly – all of which should present opportunities to boost...
