Friesland lends a helping hand
Dairy-drink producer Friesland Campina has been doing its bit to support frontline workers during the coronavirus crisis
Bridging the premium gap
Artisanal apple cider will be a key category driver over the next four years, according to Heineken, and it says it has launched Bulmers...
Gingle all the way!
Eden Mill distillery has launched a miniatures gift set and Diageo is tapping into the pink gin sub-sector
Just add the fizz
VALENTINE’S Day is an occasion where couples or groups of friends often gather for parties or nights in, says Emma Heath, marketing controller at...
Celebrating the season
STG on the festive cigar opportunity
Vegan vino
Whether it’s a lifestyle choice or an ethical decision, more shoppers are seeking out animal-free products, which affects wine
Turn heads this summer
“Creating eye-catching displays can help increase sales, especially impulse buys. Additionally, cross merchandising soft drinks with barbecue items and food, and offering ‘meal deal’...
Get through with a Bru
Brand brings back campaign for COVID
A Caorunn Christmas
International Beverage Holdings is gearing up for the festive period by rolling out a new Christmas gin pack.
Botanicals in a bottle this summer
Affordability an advantage says CWF
Spooky snack attack
LEADING soft drinks, cakes, snacks and biscuit producers are intensifying launch and marketing activity on Halloween-themed products in an attempt to boost sales during...
Festive indulgence from the freezer
Orange oil has been added to Mackie’s chocolate ice cream to create a festive flavour.
Kirstin Mackie said: “Chocolate oranges are already so closely associated...
Hunt is on for rare egg
CADBURY Creme Egg has been back on TV to highlight its return to stores.
Bestway and Red Bull team up
Red Bull and Bestway Wholesale have joined forces to launch a new category tool for independent retailers
Having a ball
WARNINKS aims to show the versatility of the Snowball with its new Christmas campaign.
The brand has four new ways to serve the basic cocktail...
A treat with festive spirit
HOT chocolate comes with a kick this year thanks to the latest release from Lir Chocolates.
