Barr Halloween

Soft approach to the season

Confectionery may be the category most associated with Halloween, but retailers overlook soft drinks at their peril.

Thirst for a fright

Soft drinks vital for the third biggest party season of the year FAMILIES and friends getting together to enjoy Halloween creates an ideal situation for...
Old Pulteney Range

Don’t overlook Burns potential

Burns is an opportunity to drive sales

Chocolate indulgence for Christmas

Consumers looking to indulge over the festive season can tuck into two new flavours of Häagen-Dazs

Low sugar is a winning formula

SUGAR reduction is at the heart of the recent reformulation of the Volvic Juiced water range, with all new variants containing levels of 4.9g...

Festive indulgence from the freezer

Home fragrance brand Air Wick has added Christmas Tree Wishes to its Life Scents range. Christmas Tree Wishes features aromas of fresh cut pine,...

Limited fruit fright

Apple, grapes and strawberry all go into the spooky label illustration on Robinson’s limited edition Strawbrainy Fruit Shoot. Strawberry, apple and grape are also the...

Alcohol-free boom?

SALES of alcohol-free wine in the year to the end of last summer boomed compared to the year before (they were up 42% according...

Demands of the season

IN retail terms Easter and the other spring occasions aren’t only about chocolate. But special seasonal chocolate treats, sharing bags and gifts can contribute...
Shloer, Mothers’ Day, Eisberg,

Sparkle up

MOTHER’S Day last year generated an increase of 42% in sales of Shloer and a rise in sales of Shloer Celebration by 28.5% according...
Ciroc Summer Citurus bottles

Zinging into summer

DIAGEO has expanded its vodka brand Cîroc with the release of a new citrus flavour in time for summer

Being seen at summertime

Vodka brand to underline its status

Spending more in the comfort zone

SOUTHERN Comfort has revived its advertising slogan, Whatever’s Comfortable, for the festive season. A TV campaign, which will continue until Christmas, shows a long-haired...

Soft sell

ALONG with water and energy drinks, adult soft drinks was one of only three sectors in the soft drinks category to increase sales last...

A treat with festive spirit

HOT chocolate comes with a kick this year thanks to the latest release from Lir Chocolates.

After dinner opportunity

IT’S the indulgent dessert time of year, and when friends or family pop in unexpectedly, customers expect their local c-store to have the kind...