Home bakers grab a chance to show off
MINCE pies, Christmas cake, Yule log... it’s the season when home bakers have a licence to show off and wow friends and family with...
Playing it cool is not for fools
THERE are few greater pleasures than a cold drink on a hot day, and with the school holidays bringing consumers out of the house,...
First Christmas for premium teaser
Mars Wrigley seems confident it’s coming into the festive season with a surefire Christmas hit following the launch of Maltesers Truffles earlier this year
A drop of the sour
LOW alcohol brewer, Big Drop Brewing Co, has added a sour beer to its range.
Launching more sparkle
CONSUMERS are increasingly choosing prosecco instead of Champagne for their celebrations, says International Brands Limited.
The firm has added two new varieties to its...
Alcohol-free boom?
SALES of alcohol-free wine in the year to the end of last summer boomed compared to the year before (they were up 42% according...
Fancy taking a spring shelfie?
CADBURY Creme Egg is giving retailers a chance to be a winner in the lead up to the spring confectionery sales season with its...
Winter bugs are coming into season
Pharmaceutical giant GlaxoSmithKline is hitting the road this month, with van sales drivers expected to visit 5,000 independent stores
Cadbury goes vegan
MONDELEZ has launched a vegan friendly plant-based range under its Cadbury brand.
New format for c-stores
Staropramen launches multipack
Biscuit firms boxing clever
Boxed biscuits have long been marketed as festive gifts and giant brand McVitie’s has updated its festive boxes and tins for 2016.
McVitie’s Snowglobe Tin...
Drivers and kids need the soft touch
SOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks.
Marketing manager, Emma Hunt, identifies Christmas as “a...
Ready for festival season
Bacardi Brown-Forman Brands will be engaged in sampling activity for the Jack Daniel’s RTD range this summer
Celebrate with style
Easter can also provide an opportunity to boost sales in other categories than chocolate
Premium wine in gift demand
WHETHER it’s hot and spiced for a party or chilled to serve with dinner, wine continues to be an integral part of the drinks...
Mixers matter
Long drinks, cocktails and mocktails rise in popularity during the festive season – and not just any soft drink will do, say producers
