Wrapped up for the winter
MEN aged 18 to 34 form the target audience for the Burton’s Biscuit Company partnership with radio station Talksport.
The promotion, running until January next...
Make Christmas a piece of cake
Coppenrath & Wiese’s frozen desserts are aimed at consumers who want to minimise Christmas hassle
Campaign refreshed
Volvic is spending £1.7m on the latest instalment of its Well That’s Refreshing campaign
A category adapting to coronavirus
The coronavirus crisis has affected soft drink shopping behaviour according to Bestway Wholesale
Spooky nuts are back
THE M&M’S Halloween limited-edition peanut range is back this year.
Containing brown, green and orange M&M’s the limited-edition range comes in various packs including a...
Jamaican tips for the sunshine
For c-store retailers, good weather can mean good news for soft drinks sales
Reaching a major milestone
PREMIUM dark chocolate brand Bendicks has been celebrating its 90th anniversary – a milestone that the brand reckons proves its enduring popularity with consumers.
Ready for festival season
Bacardi Brown-Forman Brands will be engaged in sampling activity for the Jack Daniel’s RTD range this summer
Sparkling in the mix
PRE-MIXED versions of popular mixed drinks and cocktails, and gin, which is currently going through a sales boom, are tipped as likely stars of...
Going wild for new gin flavour
It might only be a year old, but Wildcat Gin has already expanded its portfolio with the launch of a new flavour.
Sparkling celebration
The symbol has introduced two new Italian sparkling wines in a bid to meet what it views as growing demand for bubbles
Celebrate with Maltesers Easter Cake Bars
Mars Chocolate Drinks and Treats is highlighting its limited-edition Maltesers Easter Cake Bars as a good way for retailers to gain extra sales at present.
Because why not?
Individuality and confidence is the focus of Diet Coke’s new TV campaign, Just Because.
Public votes for new Cadbury Dairy Milk flavour
The new Cadbury Dairy Milk Choca-latte hits shelves following a competition run by Mondelez which let consumers submit their ideas for a new flavour.
New look and name
FORTISSIMO Chocolate has rebranded to coincide with its 15th anniversary, and will now trade under its new name – Raw Chocolate Company.
Mixers matter
Long drinks, cocktails and mocktails rise in popularity during the festive season – and not just any soft drink will do, say producers
