Craft jumps 45%

Seasonal sales uplift predicted by capital gin CRAFT products and small-batch production are becoming important in many parts of the drinks industry. Edinburgh-based Spencerfield Spirit...

Flavours of the summer

CIDER manufacturers have worked hard to sell cider throughout the year but it remains true that good summer weather helps cider sales considerably, one...

Sun shines on off sales

GROWTH for barbecue occasions in the UK was huge during the pandemic.

WKD couples up with ITV

WKD is Love Island alcohol partner
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From a land down under

CHRISTMAS is famous as a period when people are keen to try something new. It’s also a time when authenticity becomes important...

Gifting opportunities – all wrapped up

CHRISTMAS is a time for gift giving. And, of course, many brands of alcoholic drinks have used that to advantage in recent years. Malt whisky...
Irn Bru 2 litre bottles

Don’t be afraid to go big on soft drinks

Summer may be over, but Halloween presents retailers with the opportunity to boost their soft drinks sales.

Turn to the dark side

Returning for the fourth year running, spooky seasonal confectionery SKU Skittles Darkside is back on shelves in time for Halloween .
Carabao drinks range in different coloured cans

The trends to unlock sales

Health and taste are driving spend
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Beer is racing ahead

AMERICAN beer brand Michelob Ultra is putting on its running shoes as it looks to grow its presence in the UK

Limited edition festive Coke bottle launched

COCA-COLA Enterprises has unveiled a new festive format and its ‘Give a little happiness’ TV advert with an aim to maximise sales over the...

Putting passion into cocktails

RUM based liqueur Malibu has added a passion fruit flavour in time for summer.

A taste of style

Local store invites guests to try something special for the winter party season CHRISTMAS comes but once a year or so the story goes. But...
Lucozade-Energy-Watermelon-&-Strawberry

Energy addition is cooler

Watermelon and Strawberry Cooler is the latest addition to the Lucozade Energy range

Crisps stuffed full of flavour

Turkey and Christmas go together like Bonnie and Clyde, so it seems fitting that for its latest limited edition, Burt’s Chips chose a classic Roast Turkey & Stuffing flavour

Hip hop sparklers

NICKI Minaj’s chart topping moscato drink has landed in the UK. The singer co-owns MYX Fusions Moscato and featured the product in the video for...