Ready for festival season

Bacardi Brown-Forman Brands will be engaged in sampling activity for the Jack Daniel’s RTD range this summer
Rubicon plans a £2m nationwide ad campaign to promote its exotic drinks to the mainstream market as well as ethnic consumers. Sunny D adds raspberry and passion fruit to its orange juices. Weight Watchers joins the tropical flavour trend with watermelon and mango-flavoured drinks.

Juice feels the squeeze

Smoothies buck the downward trend to grow 6.9% in value JUICE, juice drinks and fruit squashes traditionally do well in summer compared to the rest...

Sauce for the barbie

BARBECUE season is coming and Colmans has three new sauces to complement char-grilled chicken, sizzling sausages and other barbie food. Hot Garlic Chilli, Sweet Chilli...

Pepsi kicks off for the champions

FOR the third successive year, Pepsi presented the opening ceremony at this year’s UEFA Champions League Final.
Coca-Cola Great Britain

Coke to boost its zero option

Soft drinks giant reformulates and hammers home no-sugar message PRESSURE on sugar-containing soft drinks was intensified recently when the chancellor announced he would be bringing...
Franklin & Sons infused soda

Good times minus alcohol

Long celebrated by shops and pubs as the perfect time to pick up alcohol sales, Christmas will not be a boozy affair for everyone this year.

Festive cheer from Ferrero

CHRISTMAS with loved ones is at the heart of Ferrero’s seasonal NPD strategy.

Whisky galore in c-stores

CHRISTMAS has always been a key selling period for spirits, but this festive season retailers may want to consider recent shifts in consumer behaviour.

Refresh’d for TV appearances

BRITVIC is putting Robinsons Refresh’d back on television this summer as part of a £2.5m campaign targeting 25 to 44 year olds.

The early bird catches the profits

Nisa is encouraging stores to get cracking with their Easter range, with figures showing that retailers who started Easter early last year saw growth of almost 11%

Festive dozen

Symbol group’s 12 deals of Christmas make a 2016 return BEER, wine, spirits and soft drinks will play a major role in symbol group Spar’s...
Energy and functional drinks, such as market leader Red Bull, continue to boldly grow where others don’t. But summer is likely to be big this year for premixes and a hot summer will almost certainly mean significant increases in sales of bottled water and adult soft drinks.

Who will be in the mix? Summer drinks preview

HOW should retailers approach summer drinks in the Scotland of 2013? Well, it’s probably important to use last year’s poor summer weather as an...

Popping corks for Christmas

Echo Falls is now in shape to capitalise on the party season thanks to the recent launch of its new Prosecco brand
Jam Shed Rose

Clink with pink wine

WINE brand Jam Shed is looking to tap into demand for rosé  varietals, with the launch of its first pink variant: Jam Shed Californian Rosé.
Mr Kipling and Cadbury Christmas snacks

Premier Foods rolls out its festive range

Treats with a bit of tinsel
Raspberry & Vanilla McQueen gin

Supermarket deal for small Scottish gin

Stirlingshire-based distiller McQueen Gin has signed a second exclusivity deal with Sainsbury’s.
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