A huge opportunity for spirits
HALLOWEEN creates a huge seasonal opportunity to drive spirits sales, at least according to Johnny Dennys, head of brand and trade marketing at Mast-Jägermeister UK.
Setting up to sparkle and fizz
THE nature of retailing drinks for Christmas and New Year has changed remarkably over the years.
For a start we’ve had the wine revolution in...
Health really is hitting mark
Figures show shift to low and no
Stork with butter’s Easter campaign
UNILEVER UK is launching a new £1.6 million Easter marketing campaign to promote Stork with Butter, comprising of TV, social and digital VOD marketing.
The...
Nuts about chocolate
FOREST Feast has launched a new Signature Chocolate Nut range in a bid to tap into growth for premium snacks.
Coconut clear addition
SUGAR-free flavoured water brand Perfectly Clear has added a coconut variety to its range.
And its online promotional film was watched 39,755 time in the...
Sour for the summer
AG Barr is adding two new limited edition flavours to its range.
Rebecca Adlington joins Tetley
Something to splash about
Setting up a saucy summer
BARBECUERS are getting creative with their sauces and seeking out hotter tastes. That’s the word from Heinz: the sauce giant’s internal research reveals that...
Yule like these cakes
Fatherson Bakery has launched a new Christmas cake range in a bid to attract those looking to indulge during the festive season.
Festive cheer from Ferrero
CHRISTMAS with loved ones is at the heart of Ferrero’s seasonal NPD strategy.
Softies key to holiday profit
SCOTTISH-based soft drinks firm AG Barr is in no doubt about the importance of the Christmas season to food and drink retailers; it describes...
Experiment expressions from Black Bottle
Distell International has created two new additions to its Black Bottle Alchemy Series; Black Bottle Andean Oak and Black Bottle Smoke & Dagger.
A festive tipple from Scotland’s larder
THE makers of a new liqueur are hoping they can tempt drinkers away from gin this Christmas with something a bit different.
A partnership to impresse
Bottlegreen unveils sweet recipe
When Johnnie comes marching home
LAST Christmas was a good one for spirits, with 92m individual bottles sold in the 12-week run-up as measured by Nielsen. That was a...
