The Straw Hat wine and Corona in a bucket

Catering for a garden party

SCOTS love an excuse to get outside and will grab any chance to enjoy the sunshine when it shows up

Looking rosy

BLENDED especially for the summer, J2O Garden Rose is only available until August. Britvic marketing director Jonathan Gartward said: “We’ve found limited editions can attract...

Christmas presence

Key categories see drinks seasonal sales grow In our first of two Christmas, New Year and winter holiday season drinks features we look at some...
a 10 pack pf thatcher's gold cider

Thatchers Cider offers shopping solutions

Sticking to brands that shoppers know they can rely on is the way to go for the festive season according to Chris Milton from Thatchers Cider.

Carlsberg goes Mads

Carlsberg has sprinkled some Hollywood stardust over its core brands as part of a £15m marketing campaign aimed at revitalising its Carlsberg and Carlsberg...
robinsons-fruit-shoot-apple-and-blackcurrant

Shooting for the moon

FRUIT Shoot is aiming to make dreams come true for kids this term with the return of its ‘Fruit Shoot for the Moon’ promotion

Hunt is on for rare egg

CADBURY Creme Egg has been back on TV to highlight its return to stores.

Barr set to heat up sales in soft drinks

AG Barr is pushing retailers to capitalise on the summer heat this year with its wide range of brands to help appeal to a number of consumer desires.
Christmas dinner table

British Frozen Food Federation predicts uptick for frozen staples

Frozen turkey should be at the top of the list for orders this Christmas according to the British Frozen Food Federation, as consumers seek to reduce food waste
Screenshot from Yazoo advert

A televsion shake up

Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4

Wind still in energy sales

Plenty room for growth, firms say ENERGY has been a stand out soft drink success in recent years and summer provides retailers with an opportunity...

Generation Z likes to share

Social media chat can boost a brand
Ferrero spring line up

Tills will ring this spring

Confectionery giant Ferrero looks to seasonal opportunities on the horizon
Hendrick's gin

Scottish firm in high spirits

Turnover is up at William Grant & Sons

Close to the door

Bottled water is a drinks category that sees major increases in sales in hot summer weather. But even if the weather isn’t scorching, good positioning in...
38a_tmb_1114

The seasonal premium

PREMIUMISATION is the big word on the lips of many a spirits company, at present. In a time of economic challenges many consumers change...