Zapping into a New Year
Scheme expands in Scotland
NOT yet one year on from its launch in the UK, mobile payment and loyalty scheme provider Zapper has rolled out...
TV chocolate countdown
Decorated forklift trucks and a giant advent calendar made out of delivery vehicles feature in a festive advertising campaign which Cadbury says is its...
Craft … a convenient opportunity?
CRAFT beers are hot (sales wise) and, increasingly, craft beers are cool (image wise). It should be a great combination for the coming summer.
Craft...
Ready for the summer
THE last two summers have been good for sales of barbecue products in Scottish stores.
Lees letting it snow
Lees of Scotland Snowballs have been given the yuletide treatment in anticipation of Christmas trading
Toffee with the treacle touch
TREACLE Toffee, an old-school sweetie, has been repackaged and given a Halloween twist by Walkers Nonsuch.
The product is made with black treacle, whole...
Quench a thirst
Warmer weather brings a big sales opportunity
Warm weather puts hydration top of the agenda and whether it’s a health conscious consumer on the go...
Surprises in store this Christmas
FERRERO is expanding its Kinder gifting range this Christmas by introducing Kinder Mini Mix 79g selection pack (RRP £2.49). The array of Kinder treats...
Dressing for the party
was collaborated with a fashion designer to create a limited-edition bottle. Previously it worked with Moschino and Versace, this year the bottle has been...
Casting a spell this Halloween
Halloween is big business for confectionery, and Perfetti Van Melle reckons it’s well-equipped to capitalise on this year’s spooky celebration.
PMP energy rolls out
Carabao is rolling out a new price-marked can this month across its energy range
We wish you a berry Christmas
BRITVIC is giving shoppers the chance to win glittering prizes this Christmas
In with the new
If your aim for 2016 is to open a new shop or revitalise an existing one, what in particular should you pay attention to?
RECENT...
Hydration nation – Coca-Cola Enterprises
IT’S thirsty work getting through the summer. Kantar Worldpanel figures show that, throughout the season, shoppers make 8.4m trips across the soft drinks category....
Spring into boxed sales boosts
WE’RE now smack bang in the middle of one the most important periods of the year for boxed chocolate sales, says chocolate confectionery producer...
A WKD Christ-Moose
A moose in a party hat is WKD’s secret weapon to boost sales over the festive season. Scotland’s top-selling RTD (as measured by Nielsen)...
