Catering for a garden party
SCOTS love an excuse to get outside and will grab any chance to enjoy the sunshine when it shows up
Looking rosy
BLENDED especially for the summer, J2O Garden Rose is only available until August.
Britvic marketing director Jonathan Gartward said: “We’ve found limited editions can attract...
Christmas presence
Key categories see drinks seasonal sales grow
In our first of two Christmas, New Year and winter holiday season drinks features we look at some...
Thatchers Cider offers shopping solutions
Sticking to brands that shoppers know they can rely on is the way to go for the festive season according to Chris Milton from Thatchers Cider.
Carlsberg goes Mads
Carlsberg has sprinkled some Hollywood stardust over its core brands as part of a £15m marketing campaign aimed at revitalising its Carlsberg and Carlsberg...
Shooting for the moon
FRUIT Shoot is aiming to make dreams come true for kids this term with the return of its ‘Fruit Shoot for the Moon’ promotion
Hunt is on for rare egg
CADBURY Creme Egg has been back on TV to highlight its return to stores.
Barr set to heat up sales in soft drinks
AG Barr is pushing retailers to capitalise on the summer heat this year with its wide range of brands to help appeal to a number of consumer desires.
British Frozen Food Federation predicts uptick for frozen staples
Frozen turkey should be at the top of the list for orders this Christmas according to the British Frozen Food Federation, as consumers seek to reduce food waste
A televsion shake up
Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4
Wind still in energy sales
Plenty room for growth, firms say
ENERGY has been a stand out soft drink success in recent years and summer provides retailers with an opportunity...
Generation Z likes to share
Social media chat can boost a brand
Tills will ring this spring
Confectionery giant Ferrero looks to seasonal opportunities on the horizon
Scottish firm in high spirits
Turnover is up at William Grant & Sons
Close to the door
Bottled water is a drinks category that sees major increases in sales in hot summer weather.
But even if the weather isn’t scorching, good positioning in...
The seasonal premium
PREMIUMISATION is the big word on the lips of many a spirits company, at present. In a time of economic challenges many consumers change...
