A televsion shake up
Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4
Wall’s aims for a sunny side up
WALL’S aims to make its thick pork sausages a barbecue must with a three-month promotion giving customers the chance to win cash by predicting...
Sourz range heads over the rainbow
FLAVOURED shot Sourz has added a new variety to its range.
Sourz Rainbow Ice is a combination of raspberry, orange and lime.
Marketing controller Emma Heath...
Picking pints over phones
Beer brand Stella Artois has launched a new ad campaign that encourages consumers to remove modern day distractions and make time for simple pleasures, like a cold glass of beer
Baby it’s gold inside
THIS winter sees the release of what is being called ‘Scotland’s first golden rum’.
Scary cakes
SPOOKY cake bars and seasonal slices for Halloween and Bonfire Night are the McVitie’s Cake Company’s response to the growing interest in the two...
How to scare up a success
The team at Barassie Day-Today goes the extra mile at Halloween.
Spring sparkles into summer
IN time for summer, Highland Spring has expanded its sparkling portfolio with the launch of a new can range.
Sparkling onto screen
Lucozade Energy is aiming to Spark Something with its new £10m marketing campaign
Alcohol free craft
Glasgow-based wholesaler JW Filshill has joined forces with British brewer Drynks Unlimited to launch the firm’s alcohol-free craft brews in Scotland
Baking the most of the scares
THE influence of American popular culture has helped Halloween grow into one of the most popular home-baking occasions behind Christmas and Easter, reckons Dr...
Focusing on adults
Growing sector should be a hit this summer, says Fentimans
SUMMER is game time for fresh flavours according to adult soft drinks firm Fentimans Botanical...
Breaking new ground
AHEAD of the Christmas and New Year season cider brand Blackthorn has launched two new variants in the impulse channel.
With new Blackthorn Dark Fruit...
Refresh’d for TV appearances
BRITVIC is putting Robinsons Refresh’d back on television this summer as part of a £2.5m campaign targeting 25 to 44 year olds.
Cater for the cake makers
Christmas the biggest home-baking period of the year
HOME baking experiences a spike in sales at Christmas as consumers prepare for parties and celebrations, says...
Ginsters gets festive
CORNISH savoury pastry and sandwich company Ginsters has made a Christmas addition to its line-up.
The Festive Slice is made with turkey, cranberry and stuffing...
