Shooting the mud rapids
ADVENTUROUS kids are being invited to take part in their own version of the Tough Mudder obstacle and endurance race in a summer promotion...
Lipton Ice Tea aims to bag young consumers
A raft of promotional activity aims to encourage consumers – especially those aged 18-24 – to try Lipton Ice Tea for the first time...
Christmas presence
Key categories see drinks seasonal sales grow
In our first of two Christmas, New Year and winter holiday season drinks features we look at some...
Flavours of the season
LAGER is following the trend set by cider and introducing a range of fruity varieties aimed at summer drinkers.
However, the new fruity beers have...
Time to change fascia?
Following a 2017 which saw consolidation on a huge scale is now the time to change?
Seasons to be cheerful?
Chocolate manufacturers are launching new packs and products for the busy festive sales season
IN many categories of food and drink the sales period...
Bring a bit of Ireland home
Consumers may not be able to embrace all things Irish down their local pub this St Patrick’s Day, but that surely creates an opportunity for Scotland’s convenience retailers
Game on
Monster Energy has launched an on-pack promotion offering exclusive Assassin's Creed content and special prizes
Sour for the summer
AG Barr is adding two new limited edition flavours to its range.
Festivities to go
COSTCUTTER Supermarkets Group is bringing a festive favourite back to its food to go offer
Turning up the heat – Summer spenders
Will we have a long-awaited hot summer? If we do it’s important to realise which product cateogories bring in most of their cash in...
Stock up for supper time
RETAILERS should look beyond the home to community groups who hold Burns Suppers
Crisps stuffed full of flavour
Turkey and Christmas go together like Bonnie and Clyde, so it seems fitting that for its latest limited edition, Burt’s Chips chose a classic Roast Turkey & Stuffing flavour
Soft approach to the season
Confectionery may be the category most associated with Halloween, but retailers overlook soft drinks at their peril.
Packs to unwrap with friends
‘Tis the season of giving and Valeo Snackfoods is looking to help consumers get into the spirit with new Christmas packaging for Kettle Chips rolling out this month.
Close to the door
Bottled water is a drinks category that sees major increases in sales in hot summer weather.
But even if the weather isn’t scorching, good positioning in...
