Jagermeister bottles

A huge opportunity for spirits

HALLOWEEN creates a huge seasonal opportunity to drive spirits sales, at least according to Johnny Dennys, head of brand and trade marketing at Mast-Jägermeister UK.
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Setting up to sparkle and fizz

THE nature of retailing drinks for Christmas and New Year has changed remarkably over the years. For a start we’ve had the wine revolution in...
Sunny-D-No-added-Sugar

Health really is hitting mark

Figures show shift to low and no

Stork with butter’s Easter campaign

UNILEVER UK is launching a new £1.6 million Easter marketing campaign to promote Stork with Butter, comprising of TV, social and digital VOD marketing. The...
Forest Feast Signature Chocolate Nut range

Nuts about chocolate

FOREST Feast has launched a new Signature Chocolate Nut range in a bid to tap into growth for premium snacks.

Coconut clear addition

SUGAR-free flavoured water brand Perfectly Clear has added a coconut variety to its range. And its online promotional film was watched 39,755 time in the...
Barr sour soft drinks

Sour for the summer

AG Barr is adding two new limited edition flavours to its range.
Rebecca Adlington

Rebecca Adlington joins Tetley

Something to splash about

Setting up a saucy summer

BARBECUERS are getting creative with their sauces and seeking out hotter tastes. That’s the word from Heinz: the sauce giant’s internal research reveals that...
Fatherson cakes

Yule like these cakes

Fatherson Bakery has launched a new Christmas cake range in a bid to attract those looking to indulge during the festive season.

Festive cheer from Ferrero

CHRISTMAS with loved ones is at the heart of Ferrero’s seasonal NPD strategy.

Softies key to holiday profit

SCOTTISH-based soft drinks firm AG Barr is in no doubt about the importance of the Christmas season to food and drink retailers; it describes...
Two bottles of black bottle blended whiskey

Experiment expressions from Black Bottle

Distell International has created two new additions to its Black Bottle Alchemy Series; Black Bottle Andean Oak and Black Bottle Smoke & Dagger.
Aelder gin

A festive tipple from Scotland’s larder

THE makers of a new liqueur are hoping they can tempt drinkers away from gin this Christmas with something a bit different.
Bake Off winner Peter Sawkins uses Bottlegreen cordials in his baking and dessert recipes.

A partnership to impresse

Bottlegreen unveils sweet recipe

When Johnnie comes marching home

LAST Christmas was a good one for spirits, with 92m individual bottles sold in the 12-week run-up as measured by Nielsen. That was a...