In the spirit of the bard
SCOTCH whisky forms an integral part of many Burns Suppers and brand owners have lined up a wide selection of drams for this year’s revellers
Offering an egg alternative
Lily O’Brien encourages retailers to promote alternative chocolate products as Easter necessities.
Don’t be afraid to go big on soft drinks
Summer may be over, but Halloween presents retailers with the opportunity to boost their soft drinks sales.
Cava fans act on impulse
OFFERING chilled sparkling wine can persuade customers to spend more money. That’s the theory from Spanish cava brand Freixenet; MD Damien Clark said: “Picnics...
Exciting NPD in time for Easter
Confectionery giant Ferrero is stepping up its offer with a raft of NPD tailored to the Easter occasion
At home for the holidays
Christmas is party season and many people looking forward to celebrating at home will already have begun planning their drinks purchases.
No 9 drinks brand’s dark entry
CHRISTMAS 2013 will be the second festive season for cider market leader Strongbow since its major brand makeover in summer last year and...
Limited edition festive Coke bottle launched
COCA-COLA Enterprises has unveiled a new festive format and its ‘Give a little happiness’ TV advert with an aim to maximise sales over the...
A world of beers
Beer distributor KBE Drinks has said it now represents beers from Mexico to Sri Lanka and a host of nations in between
ÂÂCider from the ends of the earth
BEER and cider producer Heineken is urging cider drinkers to ‘Get the Kiwi taste for adventure’ in a £3 million launch campaign for Old...
Shelling out on new products
Chocolate maker Ferrero UK says it is introducing new innovations alongside the return of seasonal favourites for Easter to help retailers maximise sales.
Casting a spell this Halloween
Halloween is big business for confectionery, and Perfetti Van Melle reckons it’s well-equipped to capitalise on this year’s spooky celebration.
Ready for festival season
Bacardi Brown-Forman Brands will be engaged in sampling activity for the Jack Daniel’s RTD range this summer
Pulled out a plum
Fast- growing Scottish gin brand adds liqueur with a pudding touch ahead of Christmas
As already noted, in the currently remarkably vibrant and innovative gin market...
Festive push from Mondelez
Cadbury Christmas NPD is unveiled
The right partner can drive growth
NEW Year is a time for reflection – for c-store retailers that could mean considering a change in symbol group partner.
