Maltesers and Chewits

Preparation breeds seasonal success

Confectionery still king at Halloween as shoppers stock up on seasonal treats early, ahead of a likely increase in children going door-to-door post Covid
Christmas turkey

Let’s talk turkey, the battle is on to win festive customers

Offers, recipes, planners, countdowns and celebrity chefs... Christmas is well underway at the multiples. Could you learn from the giants? IT is the time of...

Sweet deals for mothers

Nisa has announced a raft of in store promotions on a range of sweet treats as it gears up for Mother’s Day
Aperol Spritz gift pack

Perfect kit for a spritz

Italian aperitivo brand Aperol has launched a new Aperol Spritz Kit in time for Christmas.
Betty Crocker Devils food cake

Halloween cake push

General Mills spies a Halloween opportunity for home baking, and the firm has doubled its marketing spend to make the most of it.
Cracker Drinks Co

Juice range cuts the calories

THE Cracker Drinks Co, which specialises in what it calls “grown-up, naturally sweetened fruit juice drinks”, has launched its second range for 2016 –...

Drink to a healthy Christmas

CHRISTMAS might be about indulgence for some but health is a major consumer interest currently. As we head to the festive season Sunmagic says it...

‘Choc’-a-block with new treats

C-store owners will be able to entice customers with a range of exciting festive Cadbury products, says makers Mondelez International.
Amberdown

Cider’s new look

AMBERDOWN, Today’s Group’s own-label cider range, is getting a summer makeover. The label’s Dry Apple Cider and White Cider are both being relaunched in...

Facing up to winter demands

BOOST Drinks has launched a limited-edition Boost Winter Spice energy drink that the firm says will bring a new dimension to the market and...

Go premium to take on multiples

PREMIUM boxed chocolate selections are preforming well and, with their help, it wouldn’t  be unusual for a retailer to generate 40% of their annual...
Ferrero spring line up

Tills will ring this spring

Confectionery giant Ferrero looks to seasonal opportunities on the horizon

Making it in a different way

TRADITIONAL and decidedly non-traditional Christmas treats from around the world are included in the festive range from specialist importer and distributor Empire Bespoke Foods...
Irn Bru

Scots seeking Scottish

CONSUMERS want brands that reflect their Scottish heritage for Burns Night

Limited fruit fright

Apple, grapes and strawberry all go into the spooky label illustration on Robinson’s limited edition Strawbrainy Fruit Shoot. Strawberry, apple and grape are also the...
Spar stores in Scotland will focus on Scotland's unreliable weather

Spar Scotland launches ‘Big Deals of Summer’ campaign focusing on Scottish humour about weather

Spar stores in Scotland will focus on Scotland's unreliable weather A multi-faceted marketing campaign will run using POS, digital, radio, social and PR to promote...