Festively fruity
TOTAL take-home alcohol sales value increased by 2% last Christmas, generating £4.1 billion-worth of retail sales in the 12-week festive period, said Amanda Grabham,...
Wrap up sales with premium
Pernod Ricard says premium spirits are essential to strong festive sales
ÂÂCider from the ends of the earth
BEER and cider producer Heineken is urging cider drinkers to ‘Get the Kiwi taste for adventure’ in a £3 million launch campaign for Old...
Have a very merry VKmas
Retailers know that Christmas brings a big lift for off sales, but figures from Global Brands suggest the festive season is sensational for its flagship RTD brand.
Oxo to shake up the BBQ
WITH approaching summer weeks in mind, Premier Foods is making barbecues the focus of the latest Oxo Shake & Flavour advertising campaign, which is...
Brazil in an instant
POT Noodle has added a Brazilian BBQ Steak line to tie in with this summer’s World Cup.
Monique Rossi, Pot Noodle marketing manager, said:...
New look for cider range
Thatchers ciders have a new look, thanks to a packaging overhaul for the Somerset cider brand
Nuts about chocolate
FOREST Feast has launched a new Signature Chocolate Nut range in a bid to tap into growth for premium snacks.
Shot brand set to turn up heat
Versatiliy is vital when stocking spirits as the way younger adults choose their drinks is very different from their parents’ habits and even more mature...
Spar Scotland launches ‘Big Deals of Summer’ campaign focusing on Scottish humour about weather
Spar stores in Scotland will focus on Scotland's unreliable weather
A multi-faceted marketing campaign will run using POS, digital, radio, social and PR to promote...
Get ready for last minute rush – novelty Easter products
SHOPPERS made a lot of last minute purchases of novelty Easter products last year. So this year, convenience stores should be prepared for the...
A fresh start
AS 2014 has drawn to an end some fascinating and encouraging findings from specialist convenience channel market analyst HIM Research & Consulting suggested that...
Shaping up for the big day
RETAILERS should stock up on gift products in the lead-up to Christmas and make sure sharing products are available throughout as social occasions are...
Clear option for the Captain
As one of its major launches in Britain in the run up to summer 2015, Diageo has entered the white rum category with Captain...
Soft approach to the season
Confectionery may be the category most associated with Halloween, but retailers overlook soft drinks at their peril.
The apple of Santa’s eye
Despite the drop in mercury, retailers should expect to see cider sales increase as Christmas nears.
