Pepsi kicks off for the champions

FOR the third successive year, Pepsi presented the opening ceremony at this year’s UEFA Champions League Final.
Ciroc Summer Citurus bottles

Zinging into summer

DIAGEO has expanded its vodka brand Cîroc with the release of a new citrus flavour in time for summer
Strongbow Dark Fruit, an ‘everyday’ cider to appeal to modern flavoured cider drinkers. Wim Wenders directs for Stella Artois Cidre.

Apples are not the only fruit

MODERN flavoured ciders are attracting new customers to a traditional summer drink. They have grown 131% in the off-trade over the last year according to...
Fit for purpose: Heartsease Farm has rolled out new packs for its Radnor Hills range. Each flavour has also been reformulated to reduce the sugar content.

A facelift for Radnor

New look and new liquid

Heating up the season

FIRELIGHTERS may have become increasingly important in summer as the barbecue habit has grown but Standard Brands, owner of Zip firelighters, says they have...

Badger presents rebrand

British brewer Badger Beer is gearing up for its first festive season since relaunching with a revamped brand identity across its entire range

‘Choc’-a-block with new treats

C-store owners will be able to entice customers with a range of exciting festive Cadbury products, says makers Mondelez International.
Akhtar Mohammed

Starting early

WHEN it comes to Christmas retailing, if you’re not fast you’re last

Mind the thermometer

According to Lucozade Ribena Suntory, for every one degree temperature increase, soft drinks experience a sales uplift of 1.6% .

Pumpkin Ice Cream Launched for Halloween

Ice cream brand Ben & Jerry’s is introducing a new limited-edition flavour for Halloween; Pumpkin Cheesecake, available to retailers throughout October. Last year 37% of...

Launching more sparkle

CONSUMERS are increasingly choosing prosecco instead of Champagne for their celebrations, says International Brands Limited. The firm has added two new varieties to its...
walkers-christmas-range

Walkers shortbread has a patriotic festive range for retailers

Scottish twist on Christmas

Stock up on multi-packs

Multipacks of cider and energy drinks are expected to show growth at Christmas
Estrella Damm

Estrella hits prime time

BARCELONA beer Estrella Damm will hit the big screen and the small screen this summer with its Estrella Life campaign. Marketing manager at importer Charles...

A Mexican flavour for summer

TEQUILA beer Amigos is now available in a seasonal pack which celebrates all things Mexico. The limited-edition pack has been introduced to support the brand’s...
Ginger Grouse and Jim Beam Lime Splash, two ready-to-drink mixes designed to appeal to younger consumers.

Long tall profits – Maxxium UK

LONG, refreshing alcoholic drinks, versatile spirits and innovative ready-to-drink mixes are the keys to summer stocking according to premium spirits distributor Maxxium UK. And,...