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WHEN people entertain at home, they like to treat guests – and themselves – to the best
Share the scares
New seasonal packs will help maintain its 25.2% share of the ambient packaged cake category according to Premier Foods.
The Cadbury Cauldron contains 12 individually wrapped...
Ready for guisers with Fruit-tella Out at Night multipacks
Fruit-tella Jellies has rolled out a new multi-pack format ideal for the Halloween season for one of its latest flavour launches Out at Night.
Festive cheer from Ferrero
CHRISTMAS with loved ones is at the heart of Ferrero’s seasonal NPD strategy.
Sing out the Bell’s
DIAGEO is rolling out a new £1.5m marketing campaign for Bell’s whisky in the run up to the festive season.
On screens now and featuring...
Festive push from Mondelez
Cadbury Christmas NPD is unveiled
King of the swingers
LOCH Lomond Whiskies has sunk a double with its new golfing partnership deals, securing the services of two Scottish golf legends
Chariots of Strathmore
SCOTTISH water brand Strathmore has joined forces with local hero Laura Muir as part of a new sponsorship deal with the long distance runner.
Spooky tradition crosses continents
Who gave Halloween to the world? Historians debate the subject but some reckon it was Irish Celts celebrating the end of summer time. Whatever...
Salad days for Scotty Brand
SCOTTISH produce specialist Scotty Brand is welcoming summer with new soft fruits and salad leaves. The strawberries, from Bruce Farm in Ayrshire, will arrive...
Return of the lager lovelies
TENNENT’S Lager has partnered with one of Scotland’s best-loved sitcoms, Still Game, to add two more well-known faces to the list of Tennent’s Lager Lovelies.
Cava fans act on impulse
OFFERING chilled sparkling wine can persuade customers to spend more money. That’s the theory from Spanish cava brand Freixenet; MD Damien Clark said: “Picnics...
Liquid route to seasonal sales
As families all over Scotland prepare for their summer breaks it’s time to find out what the country’s beer, wines, spirits and soft drinks...
Juice for the health conscious
FRUIT juice specialist Sunmagic has released two new fruit juice ranges ahead of the Christmas selling period.
They include the firm’s first ‘not from concentrate’...
Bring home a distillery
Visiting a distillery is a must for most whisky fans, but island distilleries aren’t always the most accessible, particularly in the winter
Cans with a big heart
Nichols PLC has relaunched its sustainable soft drinks brand Feel Good Drinks
