Be prepared for the darkness
BY the time your customers pack up the last of the tinsel and make their way back to the office-hours life, just after the...
Toffee with the treacle touch
TREACLE Toffee, an old-school sweetie, has been repackaged and given a Halloween twist by Walkers Nonsuch.
The product is made with black treacle, whole...
Scandal aids brand loyalty
NO barbecue would be complete without a burger. Yet 2013’s horsemeat scandal put many customers off the summer staple food.
However frozen food specialist,...
Duo launch with double
Scotch whisky brand Ferg & Harris has launched into the UK market with two exclusive 12-year-old expressions.
Craft distiller launches a festive dozen
EDEN Mill, the St Andrews-based firm that includes a brewery and a distillery, has a range of gin-based gifts and products on the market...
Don’t be afraid to go big on soft drinks
Summer may be over, but Halloween presents retailers with the opportunity to boost their soft drinks sales.
Shot brand set to turn up heat
Versatiliy is vital when stocking spirits as the way younger adults choose their drinks is very different from their parents’ habits and even more mature...
At home for the holidays
Christmas is party season and many people looking forward to celebrating at home will already have begun planning their drinks purchases.
Bear range adds two flavours
SPAR has revamped two significant sections of its own-label soft drinks range, which it says has sales worth more than £15m a year. The...
Shakes in demand
Lockdown hasn’t taken any wind from the sails of frozen milkshake machine supplier F’real
Value appeals in the off trade
Affordability an advantage says CWF
Barr ready to splash out
AG Barr has tripled its ad spend – with £1m earmarked for Irn-Bru alone – to make the most of the festive run on...
Sing out the Bell’s
DIAGEO is rolling out a new £1.5m marketing campaign for Bell’s whisky in the run up to the festive season.
On screens now and featuring...
Striking up a rum deal
DRINKS distributor Halewood Wines & Spirits is bringing a taste of Costa Rica to the UK through a deal with Centenario Internacional Rum.
Scary cake range returns for 2018
Premier Foods is focusing heavily on Halloween this year, with a range of cake products targeted at the occasion .
Having fun with rum
Halloween is not just for kids and, with this year’s occasion falling on a Saturday, there’s a real opportunity to drive sales in the off trade.
