New packs for Volvic
VOLVIC has entered 2018 with all guns blazing, rolling out a revamped bottle for its 50cl format
Having cake and eating it
Premier Foods is rolling out Cadbury Roses Cake Bars alongside best sellers from previous years including Cadbury Cakes and Mr Kipling.
Serving tennis for ten years
BOTTLED water brand Evian is serving up some celebration to mark the 10th year of its partnership with Wimbledon.
The brand launched its new month-long...
Setting up a saucy summer
BARBECUERS are getting creative with their sauces and seeking out hotter tastes. That’s the word from Heinz: the sauce giant’s internal research reveals that...
Tis the season to buy big brands
THE festive season is an opportunity for family get-togethers, outings, and blockbuster films on telly – all of which should present opportunities to boost...
Frighteningly good sweets
Swizzels is prepared for a spooktacular Halloween 2019.
Hard hitting RTD launch
Kopparberg Hard Seltzer launched late last month, with three flavours in the range
Sugar free tropical energy
A trip to a tropical island may be off the cards for now, but Lucozade Zero is bringing the taste of summer to us with its new release
It’s the most wonderful time for a beer!
With Christmas Day falling on a Sunday last year, retailers saw the largest-ever ‘final week’ of trading in 2016, resulting in increased performance across sales
A huge opportunity for spirits
HALLOWEEN creates a huge seasonal opportunity to drive spirits sales, at least according to Johnny Dennys, head of brand and trade marketing at Mast-Jägermeister UK.
Festive feasts
SANDWICH brand Urban Eat has launched six limited-edition varieties for Christmas.
The range includes Piggies Under Blankets sub roll, Boxing Day Brunch Panini, Brie and...
Bagging party spirit
M&M’s is celebrating the Olympics period by releasing limited-edition M&M’s Rio Colourmix.
Bags featuring green, yellow and blue M&M’s are available in two variants –...
One in a minion
Minions are now starring in a special range of Kinder Surprise eggs, with seven new Minions toys up for grabs
Public votes for new Cadbury Dairy Milk flavour
The new Cadbury Dairy Milk Choca-latte hits shelves following a competition run by Mondelez which let consumers submit their ideas for a new flavour.
Fractionals taking share
JAGERMEISTER, the German herbal liqueur that has been one of the biggest successes in the on and off-trade shots and mixed drinks scene, is...
Sharing packs return for Christmas
MONDELEZ is gearing up to embark on another Christmas push for Maynards Bassetts with plenty of larger format packs returning for the festive season
