Whiskies from down under

TWO Australian single malts have landed in the UK.

Festive feasts

SANDWICH brand Urban Eat has launched six limited-edition varieties for Christmas. The range includes Piggies Under Blankets sub roll, Boxing Day Brunch Panini, Brie and...

Sing out the Bell’s

DIAGEO is rolling out a new £1.5m marketing campaign for Bell’s whisky in the run up to the festive season. On screens now and featuring...

The craft of selling

Personal touch crucial to craft beer, wine and spirits success says Onker

Glitter to add glamour

THE liqueur category is growing by 5.1% and is now worth £1bn, says Global Brands whose liqueurs include Thorntons Chocolate Liqueur, Teichenné and the...

Organically sparkling

ORGANIC wine company Vintage Roots reckons on-trade success of prosecco indicates it will be huge in the off-trade this Christmas. Neil Palmer, director at Vintage...
Strongbow Dark Fruit, an ‘everyday’ cider to appeal to modern flavoured cider drinkers. Wim Wenders directs for Stella Artois Cidre.

Apples are not the only fruit

MODERN flavoured ciders are attracting new customers to a traditional summer drink. They have grown 131% in the off-trade over the last year according to...

Go premium to take on multiples

PREMIUM boxed chocolate selections are preforming well and, with their help, it wouldn’t  be unusual for a retailer to generate 40% of their annual...
Rubicon plans a £2m nationwide ad campaign to promote its exotic drinks to the mainstream market as well as ethnic consumers. Sunny D adds raspberry and passion fruit to its orange juices. Weight Watchers joins the tropical flavour trend with watermelon and mango-flavoured drinks.

Juice feels the squeeze

Smoothies buck the downward trend to grow 6.9% in value JUICE, juice drinks and fruit squashes traditionally do well in summer compared to the rest...

Build a new social life

Drinks giant aims to help retailers tweet their way to festive success DRINKS giant Pernod Ricard UK reckons retailers should get social this Christmas and...
Lucozade promotional bottles

Big spend in time for summer

SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign

All the thrill of the grill

SUNNY weather sends customers looking for quick meal options and lighter dishes, according to frozen food company Birds Eye. And as well as providing...

Roasts from the freezer

FROZEN roast potatoes sales are worth £61.7m according to figures from McCain and it has entered the market in time for the Christmas dining...

Barr set to heat up sales in soft drinks

AG Barr is pushing retailers to capitalise on the summer heat this year with its wide range of brands to help appeal to a number of consumer desires.

Breaking new ground

AHEAD of the Christmas and New Year season cider brand Blackthorn has launched two new variants in the impulse channel. With new Blackthorn Dark Fruit...

Sourz range heads over the rainbow

FLAVOURED shot Sourz has added a new variety to its range. Sourz Rainbow Ice is a combination of raspberry, orange and lime. Marketing controller Emma Heath...