Just add the fizz
VALENTINE’S Day is an occasion where couples or groups of friends often gather for parties or nights in, says Emma Heath, marketing controller at...
Cracking line-up for Easter
Confectionery producers lay out their seasonal plans.
Market news | Premier Foods, LiQ, KBE Drinks, Pollen + Grace
Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
Biscuit firms boxing clever
Boxed biscuits have long been marketed as festive gifts and giant brand McVitie’s has updated its festive boxes and tins for 2016.
McVitie’s Snowglobe Tin...
If you like Pina Coladas
SUMMER cocktail favourite Pina Colada is the inspiration behind the latest limited-edition release from Ciroc vodka.
Ciroc parent firm Diageo has said the new Ciroc...
Jammy Dodgers will be getting a festive makeover this Christmas
Burton’s Biscuit Company has unveiled the seasonal pack which will contain Jammy Dodgers embossed with three different festive designs
Blue is in for new gin
Gin brand Greenall’s has added a Blueberry variety to its range
Spending big for celebration
Millions invested in festive push
Rekorderlig adds guava
SWEDISH cider brand, Rekorderlig, has a new limited-edition flavor, Apple and Guava, for summer drinking over ice. The brand’s seasonal marketing campaign includes the...
Stork with butter’s Easter campaign
UNILEVER UK is launching a new £1.6 million Easter marketing campaign to promote Stork with Butter, comprising of TV, social and digital VOD marketing.
The...
Make it a party for everyone
IT’S now virtually impossible to ignore alcohol-free alternatives during the festive season
Soft sell
ALONG with water and energy drinks, adult soft drinks was one of only three sectors in the soft drinks category to increase sales last...
A festive first from Baxters
Baxters Food Group has made its first foray into the gifting market with the launch of a new range of Christmas hampers.
Having cake and eating it
Premier Foods is rolling out Cadbury Roses Cake Bars alongside best sellers from previous years including Cadbury Cakes and Mr Kipling.
Price-marking wine
Pernod Ricard has launched a new price-marked pack format for its Campo Viejo Rioja Tempranillo
Santa snacks
WHETHER they’re served in bowls at parties or eaten straight from the pack in front of festive TV, crisps, nuts and snacks are big...
