Cleanest time of the year?
IF you thought the spring was the main time for Britain’s households to go through a deep cleaning session think again.
It just might be...
Shelling out on new products
Chocolate maker Ferrero UK says it is introducing new innovations alongside the return of seasonal favourites for Easter to help retailers maximise sales.
Snapple adds tea but no sugar
Snapple
A new look, a new size and new flavours are all on the schedule for Snapple this summer.
Following a redesign, Snapple, which is marketed...
Halloween cake push
General Mills spies a Halloween opportunity for home baking, and the firm has doubled its marketing spend to make the most of it.
Six steps to beer growth
Sports season promos launched
Turning up the heat
American bourbon - and its sweeter flavour- have been growing in popularity
New look for Blossom Hill
Design targets younger audiences
Having a ball
WARNINKS aims to show the versatility of the Snowball with its new Christmas campaign.
The brand has four new ways to serve the basic cocktail...
An early start
The main festive sales period starts up to 12 weeks before the big day. How can retailers catch early shoppers?
One in five biscuit purchasers...
Having fun with rum
Halloween is not just for kids and, with this year’s occasion falling on a Saturday, there’s a real opportunity to drive sales in the off trade.
Move over blackcurrants
RIBENA, a blackcurrant drink for 70 years, has gone tropical. With the exotic flavour sector growing at 20%, maker GlaxoSmithKline (GSK)introduced Mango and Lime...
Bring out the best bottles
IT should go without saying, but with celebration and gifting at a peak, Christmas is whisky’s time to shine.
Energy drink is seeing red
Boost has expanded its energy portfolio with the launch of Red Berry .
First sip on screen
AHEAD of summer 2016, Guinness has launched a TV ad to promote Hop House 13 Lager, the latest product in its Brewers Project series.
The...
Treats for furry friends
MARS Petcare has expanded its range of festive dog and cat treats for 2016.
And it is to spend £7.5m on TV advertising to promote...
Warming up to cheese
WHEN the warm weather arrives, retailers should make sure to include cheese in barbecue displays.
