Layer up for Christmas
JENNY Wren has introduced its first-ever Christmas box
A season with some sparkle
Take-home formats shine at Christmas
Ginger beer to spice up the market
CARIBBEAN food and drink specialist Grace Foods UK has added some ginger spice to the soft drinks market with the launch of Mighty Malt.
The...
Seasonal baubles are back
Edinburgh-based gin distiller Pickering’s has got into the festive spirit with the launch of a new limited edition gift pack.
Energy drinks are heating up
Red Bull has been bolstering its sugar free range in time for the summer months, with the energy drink brand anticipating increased demand as the mercury rises.
Cider from the ends of the earth
BEER and cider producer Heineken is urging cider drinkers to ‘Get the Kiwi taste for adventure’ in a £3 million launch campaign for Old...
Christmas presence
Key categories see drinks seasonal sales grow
In our first of two Christmas, New Year and winter holiday season drinks features we look at some...
Time to give peas a chance
MOVE over sprouts: according to frozen food giant Birds Eye, frozen vegetables such as garden peas and petit pois perform particularly well at Christmas,...
Craft … a convenient opportunity?
CRAFT beers are hot (sales wise) and, increasingly, craft beers are cool (image wise). It should be a great combination for the coming summer.
Craft...
Birthday cream
BIG-selling sherry brand Harveys celebrates its 220th anniversary this year.
Harveys, responsible for Harveys Bristol Cream, is marking the milestone with a new marketing campaign...
Scary sugar sales soar
SUGAR confectionery is boosted by Halloween more than any other type of sweets according to Wrigley.
The Starburst and Skittles brand owner says Nielsen figures...
Seasonal knowledge
AS a follow-up to the launch earlier this year of drinks brands marketing group Maxxium UK’s Know Your Store, a guide it says helps...
Biscuit firms boxing clever
Boxed biscuits have long been marketed as festive gifts and giant brand McVitie’s has updated its festive boxes and tins for 2016.
McVitie’s Snowglobe Tin...
Going soft for holiday sales
Coca-Cola Europacific Partners say soft drinks present a big opportunity to drive growth this festive season.
Tucking in to local cheeses
Colston Basset Dairy reckons consumers will seek out local cheese this Christmas, and the firm said its British range will appeal to shoppers.
Diageo makes big eco pledge
Spirits giant Diageo has launched a new ten-year sustainability action plan
