Free from set for a scorcher
With consumers increasingly considering their health, alcohol-free wines like Eisberg Alcohol-Free may be a popular choice
Offering an egg alternative
Lily O’Brien encourages retailers to promote alternative chocolate products as Easter necessities.
Oxo to shake up the BBQ
WITH approaching summer weeks in mind, Premier Foods is making barbecues the focus of the latest Oxo Shake & Flavour advertising campaign, which is...
Fright night turns sweet
IT might be kids’ stuff to some but the annual ghosts and ghouls festival of Halloween has become one of the most important seasonal...
Win with Pepsi
A RAFT of cash prizes are on offer through a new on-pack promotion for Pepsi Max
Toffee with the treacle touch
TREACLE Toffee, an old-school sweetie, has been repackaged and given a Halloween twist by Walkers Nonsuch.
The product is made with black treacle, whole...
Gifting opportunities – all wrapped up
CHRISTMAS is a time for gift giving. And, of course, many brands of alcoholic drinks have used that to advantage in recent years.
Malt whisky...
Can of history
A journey to Bavaria over 130 years ago starts the story of Tennent’s Lager as told on the back of the brand’s new cans.
A taste of the castle garden in miniature
HIGHLAND gin producer Gordon Castle is offering gin-enthusiasts a taster tipple this Christmas
A slice of the action
Build-your-own burgers element of the barbecue party presents an opportunity for cheese sales
Finsbury Food’s festive fayre
Finsbury Food Group has set out its festive fayre for this year including licensed cakes from Baileys Irish cream liqueur and Thorntons chocolate.
Growing appeal of bottled water
A long hot summer can boost bottled water sales enormously but according to one major producer 2016 is already looking good. Nestlé says that...
Off-trade Christmas crowd-pleasers
Off-sales experts at Pernod Ricard are predicting the biggest Christmas ever as friends get back together for a festive football season.
Juice range cuts the calories
THE Cracker Drinks Co, which specialises in what it calls “grown-up, naturally sweetened fruit juice drinks”, has launched its second range for 2016 –...
Generation Z likes to share
Social media chat can boost a brand
Kettle’s British flavour
KETTLE Chips has launched a new ‘Tastes of Britain’ sub-range.




































