How to scare up a success
The team at Barassie Day-Today goes the extra mile at Halloween.
Just add sauce
The few long range forecasts available say they expect summer to be ‘average’. With no World Cup or similar event we could do with...
Footy excitement fuels sales
Retailers should not underestimate the footfall and revenue potential created by Euro 2020, according to St Pierre Groupe founder Paul Baker
Cadbury goes vegan
MONDELEZ has launched a vegan friendly plant-based range under its Cadbury brand.
Don’t rain on the parade
Firms reckon off-sales will go well this summer
IT’S a bit of a cliché to say the Scottish summer is unpredictable, but it’s a cliché...
Festive feasts for furry friends
Pet food producer Pets Food Family has brought out a range of Christmas gifts and treats through its Webbox brand.
Turn heads this summer
“Creating eye-catching displays can help increase sales, especially impulse buys. Additionally, cross merchandising soft drinks with barbecue items and food, and offering ‘meal deal’...
Spread some festive cheer
SPREADABLE cheese brand Primula has launched limited-edition festive packs across its range.
Soft approach to the season
Confectionery may be the category most associated with Halloween, but retailers overlook soft drinks at their peril.
Scents of the season
SCENTED candles make for popular gifts all year round and home fragrance supplier Airpure reckons festive fragrances can be big hits for retailers.
Festive Pot Noodle launches for Christmas
Instant hot snack brand Pot Noodle has introduced a new flavour and launched a festive pack for Christmas.
Moving to the white stuff
WINE shoppers have different habits from those in other categories, buying less frequently and spending more when they do according to the company behind...
Chris crossing the Atlantic
Reese’s Stateside take on seasonal opportunities
FAMOUS for its Peanut Butter Cups, Reese’s has launched a Christmas range that includes gift products and self-treat items.
Brand...
New look for cider range
Thatchers ciders have a new look, thanks to a packaging overhaul for the Somerset cider brand
A passion for flavour
Pernod Ricard has launched Absolut Passionfruit available in a 70cl format
Putting chocs on the box
Confectionery giant Ferrero is putting its chocolates on TV for Christmas.
It is to spend £8.1m on advertising including four TV campaigns across the festive...
