A huge opportunity for spirits
HALLOWEEN creates a huge seasonal opportunity to drive spirits sales, at least according to Johnny Dennys, head of brand and trade marketing at Mast-Jägermeister UK.
It comes once a year … when does it start?
The festive season is round the corner and it’s one of the biggest times of the year for confectionery. Some suppliers say begin early...
Adventurous for Christmas
Festive parties call for premium cheese
Let’s hear it for chicken
FROZEN food brand Aunt Bessie’s, is being backed by an £8 million winter campaign that promotes serving Yorkshire puddings with roast chicken as well...
Stand by for a snack attack
WHETHER it’s for snacking in front of The Snowman, or sharing at a party, crisps and nibbles are an essential part of the festive...
Working the liquid assets
HERE comes summer and it’s going to be a good one, in some ways at least.
Scottish Grocer would never try to predict the weather,...
ÂÂCider from the ends of the earth
BEER and cider producer Heineken is urging cider drinkers to ‘Get the Kiwi taste for adventure’ in a £3 million launch campaign for Old...
Pop goes the gingerbread
AS covered in more depth last month, the big players in confectionery have again launched limited-edition packs and products for Christmas.
Tangerine Confectionery has ...
Don’t forget the pet gifts this Christmas
ADVENT calendars, stockings full of treats and novelties ... they’re not just for children. Animal lovers use the festive season as an excuse to...
Bags of fright for big night
CONFECTIONERY giant Perfetti Van Melle has released themed packs for Halloween.
Chupa Chups Spooky Pizza is covered in jelly snakes and spiders and has a...
Innocent launches fizzies
FRUIT juice and smoothy brand Innocent has added sparkling drinks to its range.
Innocent Bubbles is available in Tropical flavour or Lemon, Lime & Apple.
Managing...
Taking to the screens
New products and brand promotion on the Ferrero Christmas list
FOUR TV campaigns will be at the heart of Ferrero’s £8.1m media activity this Christmas...
Coke gives away a million footballs
COCA-COLA is celebrating the World Cup by giving away a million limited-edition footballs across Great Britain in the run up to the tournament.
The “Win...
Birthday cream
BIG-selling sherry brand Harveys celebrates its 220th anniversary this year.
Harveys, responsible for Harveys Bristol Cream, is marking the milestone with a new marketing campaign...
Wind still in energy sales
Plenty room for growth, firms say
ENERGY has been a stand out soft drink success in recent years and summer provides retailers with an opportunity...
Tune in to the face friends
THE beginning of November is a good time for retailers to introduce festive products to entice Christmas spending and planning, reckons the team behind...
