Campaign refreshed
Volvic is spending £1.7m on the latest instalment of its Well That’s Refreshing campaign
A piece of cake
ANNUAL sales of icing and marzipan are worth £35m a year according to Dr Oetker and, it says, 47% of those sales are recorded...
Generation Z likes to share
Social media chat can boost a brand
Go big for Christmas says Brewdog
Alcohol sales increase over the Christmas period and it’s key retailers know which pack formats will drive sales over the season, says BrewDog.
Santa snacks
WHETHER they’re served in bowls at parties or eaten straight from the pack in front of festive TV, crisps, nuts and snacks are big...
Footy excitement fuels sales
Retailers should not underestimate the footfall and revenue potential created by Euro 2020, according to St Pierre Groupe founder Paul Baker
Opening time
FOLLOWING the Vote for the House Party slogan on its advertising on the run up to and during the general election, Smirnoff is continuing...
Glitter to add glamour
THE liqueur category is growing by 5.1% and is now worth £1bn, says Global Brands whose liqueurs include Thorntons Chocolate Liqueur, Teichenné and the...
Planning to star in the party season
UK brand-leading lager Stella Artois was originally brewed as a seasonal beer for Christmas, Stella is the Latin for star and Sebastian Artois was...
Apple pies for guising
PREMIER Foods has made it frightfully convenient to enjoy a Halloween staple this autumn.
Snow’s back
IRN-BRU, the number-one Scottish grocery brand in the Scottish market, has a calendar of phenomenal activity lined up this Christmas, says brand owner AG...
A televsion shake up
Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4
Spooky tradition crosses continents
Who gave Halloween to the world? Historians debate the subject but some reckon it was Irish Celts celebrating the end of summer time. Whatever...
Bear range adds two flavours
SPAR has revamped two significant sections of its own-label soft drinks range, which it says has sales worth more than £15m a year. The...
Doing the global dew
MOUNTAIN Dew, the citrus drink marketed in the UK by Britvic, aims to spark interest with a sports-linked film that kicks off its new...
Friesland lends a helping hand
Dairy-drink producer Friesland Campina has been doing its bit to support frontline workers during the coronavirus crisis
