Refresh’d for TV appearances
BRITVIC is putting Robinsons Refresh’d back on television this summer as part of a £2.5m campaign targeting 25 to 44 year olds.
A raft of activity for Pimm’s
PIMM’S is swinging into summer with a new look, thanks to a packaging overhaul which coincides with a new marketing campaign and the launch of a new variant
C-stores can win with Burns Night
Catering to fans of poetry and mashed potatoes alike, Burns Night offers retailers a welcome seasonal opportunity in the wake of Christmas – and 2021 provides some unique opportunities for retailers
Festive finery
IN the lead up to and through the Christmas period, shoppers can look for items to create a special occasion in their homes –...
Playing the premium
SPIRITS and wine brands owner has been urging retailers to carry a wide selection of premium wines and spirits and stock up early to grab...
Glitter to add glamour
THE liqueur category is growing by 5.1% and is now worth £1bn, says Global Brands whose liqueurs include Thorntons Chocolate Liqueur, Teichenné and the...
Popping corks for Christmas
Echo Falls is now in shape to capitalise on the party season thanks to the recent launch of its new Prosecco brand
Let lifestyle lead the aisle
A three-pronged category focus
Seasonal chocolate boost in the bag
Fun-size and sharing packs are the way to go for Halloween according to Mars, which says it had a 46% share of confectionery sales during...
Going wild for new gin
Wildcat Gin is the latest NPD from drinks giant Whyte & Mackay
Bakery rising in December
Turkey may gobble up all the headlines, but bread and bakery goods offer real potential to drive incremental sales at Christmas
RTD takes fruit flavour route
THE future of RTDs lies in mixed fruit flavours, says VK.
Responding to developments in other drinks, and ahead of the busy Christmas sales...
A grim Golden Quarter
Golden Quarter sales in Scotland are off to a weak start, according to the latest KPMG Scottish retail sales monitor collected for the Scottish Retail Consortium (SRC).
Kitchen kit a festive hit
Bacofoil reckons the brand is well positioned to help retailers generate link sales this December
Halloween cake push
General Mills spies a Halloween opportunity for home baking, and the firm has doubled its marketing spend to make the most of it.
Yule need to get cleaning
Towel brand Plenty has introduced a double-sized roll in time for the season
