Peathreat from anCnoc, single malt from Loch Lomond and a new Johnnie Walker

In the spirit of the bard

SCOTCH whisky forms an integral part of many Burns Suppers and brand owners have lined up a wide selection of drams for this year’s revellers

Offering an egg alternative

Lily O’Brien encourages retailers to promote alternative chocolate products as Easter necessities.
Irn Bru 2 litre bottles

Don’t be afraid to go big on soft drinks

Summer may be over, but Halloween presents retailers with the opportunity to boost their soft drinks sales.

Cava fans act on impulse

OFFERING chilled sparkling wine can persuade customers to spend more money. That’s the theory from Spanish cava brand Freixenet; MD Damien Clark said: “Picnics...
Ferrero Kinder Surprise easter egg range Teenage Mutant Hero Turtles and Power Puff Girls

Exciting NPD in time for Easter

Confectionery giant Ferrero is stepping up its offer with a raft of NPD tailored to the Easter occasion

At home for the holidays

Christmas is party season and many people looking forward to celebrating at home will already have begun planning their drinks purchases.
Strongbow

No 9 drinks brand’s dark entry

CHRISTMAS 2013 will be the second festive season for cider market leader Strongbow since its major brand makeover in summer last year and...

Limited edition festive Coke bottle launched

COCA-COLA Enterprises has unveiled a new festive format and its ‘Give a little happiness’ TV advert with an aim to maximise sales over the...
two-beer-bottles

A world of beers

Beer distributor KBE Drinks has said it now represents beers from Mexico to Sri Lanka and a host of nations in between
Old Mout

­­Cider from the ends of the earth

BEER and cider producer Heineken is urging cider drinkers to ‘Get the Kiwi taste for adventure’ in a £3 million launch campaign for Old...
Ferrero UK Easter chocolate treats

Shelling out on new products

Chocolate maker Ferrero UK says it is introducing new innovations alongside the return of seasonal favourites for Easter to help retailers maximise sales.
Perfetti Van Melle confectionery

Casting a spell this Halloween

Halloween is big business for confectionery, and Perfetti Van Melle reckons it’s well-equipped to capitalise on this year’s spooky celebration.

Ready for festival season

Bacardi Brown-Forman Brands will be engaged in sampling activity for the Jack Daniel’s RTD range this summer

Pulled out a plum

Fast- growing Scottish gin brand adds liqueur with a pudding touch ahead of Christmas As already noted, in the currently remarkably vibrant and innovative gin market...
Mondelez new packs

Festive push from Mondelez

Cadbury Christmas NPD is unveiled

The right partner can drive growth

NEW Year is a time for reflection – for c-store retailers that could mean considering a change in symbol group partner.