Gifting opportunities – all wrapped up
CHRISTMAS is a time for gift giving. And, of course, many brands of alcoholic drinks have used that to advantage in recent years.
Malt whisky...
Fright night turns sweet
IT might be kids’ stuff to some but the annual ghosts and ghouls festival of Halloween has become one of the most important seasonal...
Low calorie tipple for the responsible drinker
RESPONSIBLE, health-conscious consumers who are looking for a low-calorie glass are the target customers for Eisberg alcohol-free wine.
Fran Draper, brand consultant at Eisberg said:...
Shooting for the moon
FRUIT Shoot is aiming to make dreams come true for kids this term with the return of its ‘Fruit Shoot for the Moon’ promotion
A piece of cake
ANNUAL sales of icing and marzipan are worth £35m a year according to Dr Oetker and, it says, 47% of those sales are recorded...
Heating up the season
FIRELIGHTERS may have become increasingly important in summer as the barbecue habit has grown but Standard Brands, owner of Zip firelighters, says they have...
Wine fans set to trade up?
.
WINE could be more important than ever to retailers this Christmas and that very much includes retailers running c-stores, according to Brand Phoenix the...
Scary cakes
SPOOKY cake bars and seasonal slices for Halloween and Bonfire Night are the McVitie’s Cake Company’s response to the growing interest in the two...
Barefoot toe in the market
COULD some of your customers do with a smaller shoe size over Christmas?
Ahead of the festive and party season Gallo-owned Californian brand Barefoot Wine...
A cool taste of the tropics
LATEST soft drink in the Barr range is 2015 limited-edition summer special Tropicoola.
According to the company’s research 93% of consumers in a taste...
A season of soaring sales
Summer months are crucial to soft drinks
First sip on screen
AHEAD of summer 2016, Guinness has launched a TV ad to promote Hop House 13 Lager, the latest product in its Brewers Project series.
The...
Take home is taking over
Retailers may wish to look to larger formats as consumers continue to stay at home
Appy days
MINI Babybel’s special edition spooky packaging is back for the second year. This year there is also an app, called Babybel Buddies, where consumers...
A place on the shop floor
Is there really a cold and flu season in winter? Well, opinions vary. It looks as if colds may well have similar incidences across...
New look for cider range
Thatchers ciders have a new look, thanks to a packaging overhaul for the Somerset cider brand
