Clink with pink wine
WINE brand Jam Shed is looking to tap into demand for rosé varietals, with the launch of its first pink variant: Jam Shed Californian Rosé.
Wine brings festive cheer
As the nights draw in, warming reds take centre stage, while sparkling still proves to be a hit across Christmas celebrations
Bakes rising
HOME baking saw a year on year increase of 0.9 % last year according to Dr Oetker.
Gill Davies, executive head of marketing (ambient) at...
Opening time
FOLLOWING the Vote for the House Party slogan on its advertising on the run up to and during the general election, Smirnoff is continuing...
Hats off to seasonal rule breakers
RULES can be broken at Christmas. In fact, eating too many mince pies or wearing kitschy jumpers can be justified precisely because it’s Christmas...
Adapt to summer
Soft drinks sales patterns change significantly in the warmer months says Scottish brands giant
SOFT drinks are worth £802m in Scotland and the category grew...
Cheesy frights in the bag
CHEESE brand Mini Babybel has caught some spooky characters in its nets for this year’s Halloween frightfest.
Individual mini cheeses will be dressed up as...
Warming up to cheese
WHEN the warm weather arrives, retailers should make sure to include cheese in barbecue displays.
Orangina ‘reinvented’ in brand shake-up
ORANGINA has been given a new identity in a bid to reach new target consumers.
Brand owner Lucozade Ribena Suntory said the new look is...
Mash Direct warms up for Euros
Family-run ‘field to fork’ and farming business Mash Direct has expanded its range with football in mind, as it celebrates the addition of a new Curry Chips SKU to its portfolio
Reaching a major milestone
PREMIUM dark chocolate brand Bendicks has been celebrating its 90th anniversary – a milestone that the brand reckons proves its enduring popularity with consumers.
Carlsberg goes Mads
Carlsberg has sprinkled some Hollywood stardust over its core brands as part of a £15m marketing campaign aimed at revitalising its Carlsberg and Carlsberg...
Three cheers for blends
Grant’s has been mixing things up in the packaging department, complete with a new name
Fruit flavours of the season
KOPPARBERG says that while cider is becoming less of a seasonal drinks category ciders still sell better in good weather.
The firm says the brand...
Putting a price on energy
Boost makes summer special flavour available in PMP
BETTER weather and big international events encourage more people to participate in sports during the summer months,...
Sugar-free sharers
WITH the festive season approaching, many consumers will be beginning to stockpile Christmas fare, reckons soft drinks firm CBL. Retailers should increase stock levels...
