Adding winter to core sales?
FESTIVE sales opportunities start early and continue longer than you might think for one of Scotland’s big cider providers.
“The Christmas season constitutes a full...
Spirited new can SKUs from Diageo
Diageo has expanded its range of RTDs with the roll out of two new premix cocktails
Halloween rituals return
Mondelez unveils seasonal lineup of haunting Halloween confectionery
Fairy tale for lips
UNILEVER has launched a new limited edition for lip tin brand Vaseline, to capitalise on winter sales.
Big spend in time for summer
SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign
Festively fruity
TOTAL take-home alcohol sales value increased by 2% last Christmas, generating £4.1 billion-worth of retail sales in the 12-week festive period, said Amanda Grabham,...
New assortments from Ferrero
CONFECTIONERY firm Ferrero will introduce a range of new products this Christmas, after claiming to have identified demand for a premium tier of boxed...
Hinch homes this spring
Procter & Gamble launches its first ever cross-category spring range of cleaning products that come recommended by cleaning sensation Mrs Hinch.
A pressing issue – Belvoir
DELI favourite Belvoir has put its elderflower pressé and raspberry lemonade into a 250ml can, to help potential stockists who can’t accept glass bottles.
The...
Sparkly NPD
CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range
Turn heads this summer
“Creating eye-catching displays can help increase sales, especially impulse buys. Additionally, cross merchandising soft drinks with barbecue items and food, and offering ‘meal deal’...
Let’s talk turkey, the battle is on to win festive customers
Offers, recipes, planners, countdowns and celebrity chefs... Christmas is well underway at the multiples. Could you learn from the giants?
IT is the time of...
Skye is the limit
Misty Isle Vodka is the first vodka to be produced on the Isle of Skye, and is the newest addition to the portfolio of the Isle of Skye Distillers
Take flight with Bru
AG Barr is giving one lucky consumer the chance to watch the World Cup from a warmer climate thanks to a new Irn-Bru on-pack promotion.
Squeezy vegan
UNILEVER has expanded its Hellmann’s mayonaise range with the launch of a new pack format for it’s vegan alternative
When Johnnie comes marching home
LAST Christmas was a good one for spirits, with 92m individual bottles sold in the 12-week run-up as measured by Nielsen. That was a...
