A facelift for Radnor
New look and new liquid
Wine fans set to trade up?
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WINE could be more important than ever to retailers this Christmas and that very much includes retailers running c-stores, according to Brand Phoenix the...
ÂÂCider from the ends of the earth
BEER and cider producer Heineken is urging cider drinkers to ‘Get the Kiwi taste for adventure’ in a £3 million launch campaign for Old...
Diageo makes big eco pledge
Spirits giant Diageo has launched a new ten-year sustainability action plan
Soft sell
ALONG with water and energy drinks, adult soft drinks was one of only three sectors in the soft drinks category to increase sales last...
Win with familiar favourites
TRUSTED brands are winners with shoppers and Halloween provides a huge opportunity to capitalise on consumer demand, says Mondelez International.
This year it has introduced...
Campaign refreshed
Volvic is spending £1.7m on the latest instalment of its Well That’s Refreshing campaign
Festive pack rolling out
WALKERS is set to offer consumers something different this festive season with the launch of a limited edition sausage roll flavour.
Bringing in the cheddar
A festive fifth-uplift for cheese
A spark for the season
Rrepublic Technologies is encouraging retailers to tap into the match and lighter sales opportunity that Halloween provides.
Time to give peas a chance
MOVE over sprouts: according to frozen food giant Birds Eye, frozen vegetables such as garden peas and petit pois perform particularly well at Christmas,...
Return of the lager lovelies
TENNENT’S Lager has partnered with one of Scotland’s best-loved sitcoms, Still Game, to add two more well-known faces to the list of Tennent’s Lager Lovelies.
Bridging the premium gap
Artisanal apple cider will be a key category driver over the next four years, according to Heineken, and it says it has launched Bulmers...
Midori offers sunny beauty gifts
MELON liqueur Midori has a summer promotion to help female customers look their best for the hotter months.
The brand has joined up with Model’s...
A special approach to Easter sales
REPORTING that it doubled sales during Easter this year, Ferrero is bringing back its Thorntons Dessert Eggs range for 2017.
The Lemon Meringue, Pecan Pie...
New look for old faves
CONFECTIONERY expert Candyland has repackaged its retro favourites in a Halloween-themed bag that the company says is perfect for trick or treating.
The new I...
