Next month Brazil’s second-biggest city Rio de Janeiro plays host to the Olympics summer games.
The games of London 2012 provided great opportunities for retailers in Scotland and the rest of the UK as a combination of viewer-friendly event times, home-nation status and excellent performances in everything from boxing to tennis kept public interest sky high. And the feelgood factor carried over, two years later, into Glasgow’s Commonwealth Games.
This time round the greatest sports show on earth happens four hours behind UK time so it’s not quite so convenient for British viewers.
But there will still be huge TV coverage by official Olympics broadcaster the BBC on its TV, radio and online networks.
In TV terms there’s near wall-to-wall coverage on BBC1 and on BBC4 with BBC2 also hosting some programmes.
As the Rio time zone is four hours behind the UK it means, unfortunately, that some of the very biggest events including the major athletics and swimming finals and the opening and closing ceremonies will take place largely in the early hours of the morning UK time. But they will also be repeated at more viewer-friendly times and many events that run in the morning, afternoon and early evening in Rio, including boxing, golf, football, hockey and tennis will hit the screens with perfect timing in Britain.
We have some of the most important Rio 2016 event dates (link below) and times – the most popular sports and the finals stages of events that some sports journalists reckon could see British competitors contest the final stages.
We suggest some back to basics big-night-in methods that should help retailers cash in. And we look too at the brands and companies involved with the games themselves or with the British team and who we could expect to be in consumers’ minds, as we all get ready for Rio.