Flavours of the season
LAGER is following the trend set by cider and introducing a range of fruity varieties aimed at summer drinkers.
However, the new fruity beers have...
Limited gifts to love or hate
Love it or hate it brand Marmite has launched a limited-edition Christmas gift range.
The Marmite Chocolate Jar is the brand’s recognisable jar made entirely...
Time to change fascia?
Following a 2017 which saw consolidation on a huge scale is now the time to change?
Hot sales with rosé
Wines and spirits giant Pernod Ricard UK reckons retailers could make the most of summer alcohol sales opportunities this year by highlighting seasonal events and...
Skittles and Starburst get spooky
This Halloween sees the launch of two limited editions from Skittles and Starburst, as Wrigley, a subsidiary of Mars, aims to capitalise on the...
Game on
Monster Energy has launched an on-pack promotion offering exclusive Assassin's Creed content and special prizes
Small is bountiful
CRAFT manufacturing is becoming important in many parts of the drinks business including whisky.
At Isle of Arran Distillery managing director Euan Mitchell said...
Fife focus for Kingsbarns
Family-owned Fife distillery Kingsbarns has unveiled a new whisky – Balcomie
Panda wants mums to think again
CHILDREN’S soft drink Panda has being relaunched ahead of summer by brand owner Nichols.
The new look’s designed to get what the brand owner calls...
Shakes in demand
Lockdown hasn’t taken any wind from the sails of frozen milkshake machine supplier F’real
Extra ad spend for historic promo
WHISKY brand Grant’s is ramping up the promotion for its pre-Christmas Historic Newspaper give-away with an extra £250,000 spend in outdoor advertising, radio,...
The seasonal premium
PREMIUMISATION is the big word on the lips of many a spirits company, at present. In a time of economic challenges many consumers change...
Limited edition festive Coke bottle launched
COCA-COLA Enterprises has unveiled a new festive format and its ‘Give a little happiness’ TV advert with an aim to maximise sales over the...
Soft soars as Santa arrives
Refresco backs ambient for festive trade
Condiments of the season
MIZKAN brand Haywards, which last year introduced a Tang-o-Meter to its range of pickled vegetables reckons pickles and chutneys should be seen as key...
Fairy tale for lips
UNILEVER has launched a new limited edition for lip tin brand Vaseline, to capitalise on winter sales.
