A first for many with Irn-Bru
Scotland’s presence at a major sports championship may be a distant memory for most, but AG Barr is targeting Scots who will be watching Scotland compete in the Euros for the first time with the launch of a new campaign.
Because why not?
Individuality and confidence is the focus of Diet Coke’s new TV campaign, Just Because.
Ribena range sparkles for TV
Suntory Beverage & Food GB and Ireland is shining a spotlight on its new Ribena Sparkling range with the launch of a new marketing campaign.
Sour for the summer
AG Barr is adding two new limited edition flavours to its range.
Energy drinks are heating up
Red Bull has been bolstering its sugar free range in time for the summer months, with the energy drink brand anticipating increased demand as the mercury rises.
A seltzer summer
Hard seltzer brand Two Brooks is gearing up for a summer of success, as easing restrictions bring consumers back together for gatherings.
A wee nip of tonic wine
Eldorado tonic wine is the subject of a new social media campaign, featuring world-renowned whisky expert Charles MacLean.
Cocktails for the summer
CWF is stepping into summer with the launch of a new RTD cocktail range.
Drink in the atmosphere
Euro 2020 taking place in 2021 is one of the less serious, yet still strange, quirks of the pandemic – but one more year of waiting will have only served to heighten anticipation among football fans
Chocolate should be match fit
Pies and beer are not the only categories to benefit from a sales uplift during major football tournaments, the confectionery category could also be in for a welcome bounce
Footy excitement fuels sales
Retailers should not underestimate the footfall and revenue potential created by Euro 2020, according to St Pierre Groupe founder Paul Baker
Hit the net with a strong beer offer
Where there is football, there is beer, and Crawford Sinclair, commercial director at Innis & Gunn, is urging retailers to gear stock towards social gatherings as Covid-19 restrictions ease
Mash Direct warms up for Euros
Family-run ‘field to fork’ and farming business Mash Direct has expanded its range with football in mind, as it celebrates the addition of a new Curry Chips SKU to its portfolio
Get on the ball with barbecues
Convenience will be key for consumers this summer, as they look to make the most of time with family and friends during Euro 2020
Winning friends with salad
SCOTTISH consumers should be able to meet up with friends again this summer and – weather permitting – barbecues are sure to be fired up across the land.
Spring sparkles into summer
IN time for summer, Highland Spring has expanded its sparkling portfolio with the launch of a new can range.
