SUNTORY Beverage & Food GB and Ireland is shining a spotlight on its new Ribena Sparkling range with the launch of a new marketing campaign.
Comprising a TV advert, out-of-home advertising, social media promotion and POS material, the £2.4 million campaign features the tagline ‘Bursting with Refreshment’ and is expected to reach 65% of adults.
Helen Passard, head of Ribena at Suntory Beverage & Food GB and Ireland, said: “This new marketing investment really demonstrates just how much we’re backing our latest NPD. To make the most of the range, we recommend Ribena Sparkling is put next to retailers’ flavoured carbonates range in the chiller – separately from Ribena’s core juice drinks.”
The Ribena Sparkling campaign is part of a £6.6 million media investment in the Ribena brand throughout 2021.