Sour for the summer

Barr sour soft drinks

AG Barr is adding two new limited edition flavours to its range.

Sour Berry and Sour Apple are available from July in 500ml PET price-marked format.

POS materials will be available from the end of July to draw attention to the new flavours and the wider AG Barr offering.

Adrian Troy, marketing director, AG Barr said: “Limited edition flavours are always very popular with shoppers.

“New flavours in the category have delivered more than £50m worth of sales over the last two years, and consumer research has shown us that Barr lovers will be excited to try the Sours range, so retailers should make the most of this seasonal sales opportunity, before it’s gone.”