Undiluted fruit flavour
Robinsons Ready to Drink is now available in a Blackberry & Blueberry variant.
Relaxing with a can of cider
MAGNERS cider will help consumers unwind this summer, through the brand’s latest on-pack promotion.
Step in sustainability
AG Barr has taken a major step in pursuit of its sustainability goals, rolling out 100% recycled plastic packaging across all 500ml Irn-Bru and Rubicon products.
EK leads the way for CCEP
COCA-Cola GB and Coca-Cola Europacific Partners (CCEP) have joined forces to release new packs aimed at improving recycling rates.
Badger set on c-store expansion
BADGER Beers has the convenience sector in its sights, as the brewer targets growth for its Fropical Ferret IPA.
Fairtrade for Belgian brand
GUYLIAN has shone a spotlight on Fairtrade through a relaunch for the Belgian chocolate brand.
Winging into Scotch whisky
The Edinburgh-based distillery behind Pickering’s Gin has entered the whisky category with the launch of a new blended scotch.
The spirit of innovation
Gin ain’t what it used to be and consumer demand has led to distilleries across the land getting creative with botanicals, flavours and formats.
A little salt to go a long way
THE golden opportunity of adding salted caramel to the range has not been lost on those responsible for Wispa NPD.
Shoppers thirsting for healthier energy drinks
More energy and sports drinks consumers are opting for zero or low-sugar offerings, as the energy drinks category continues to grow in the independent retail channel.
Continental union
Holyrood Distillery has brought together three non-traditional rum producing countries in the launch of its new blended rum.
Off-trade Christmas crowd-pleasers
Off-sales experts at Pernod Ricard are predicting the biggest Christmas ever as friends get back together for a festive football season.
Mix it up for the festive season
Christmas will be bigger than ever this year as people come together in big groups for the first time in three years, so says drinks giant Pernod Ricard UK.
Biscuits for the saucers
UK consumers are a nation of tea lovers. The only other thing that could perhaps hold a flame to the beloved brew also happens to be its partner in crime, biscuits.
Moment is right for a revamp
STG UK is rejuvenating its entire Moments range with an eye-catching design.
Worldwide options for craft beer
Countries from across the world can have a good reputation for their beers and KBE Drinks reckons this popularity of provenance will be key in the beer category.
