Big demand for dairy free
Dairy-free fever is spreading in the UK. Kantar data for the year to 5 September revealed 45% volume sales growth for dairy-free spreads, with the category now valued at £49.6m annually in the UK.
Rustlers drives up sales for the big night in with on-pack promotion
Chilled ready-made meals brand Rustlers has launched a new national campaign around the big night in occasion to drive sales with college and university consumers.
Green Giant marks 100 years of Jolly mascot with on-pack promo
Tinned sweetcorn brand Green Giant has marked 100 years of its iconic mascot Jolly the Green Giant with a new on-pack promotion.
Taking food to go to the next level
Hot snacks and smart merchandising key
BrewDog changes Punk IPA recipe in new campaign
Craft brewer BrewDog has unveiled a new recipe for its classic Punk IPA beer alongside a new tongue-in-cheek ad to drive awareness of the change.
Bam brand organic milk lands
BAM Life has created a range of organic, all natural flavoured milk drinks with no artificial colours, flavours, preservatives or refined sugar.
McGhee’s reimagines a classic with Chocolate Old School Cake
Scottish family baker McGhee's has introduced a twist to a classic with the launch of its new Chocolate Old School Cake four pack.
Crackers are getting skinny
New cracker thins have lighter texture
Walkers crisps unveils 85p PMP packs
Crisps brand Walkers has rolled out its new 85p PMP format for the convenience channel to help bolster further sales in the snacks category.
Costcutter gets crafty with beer
The retailer shop has launched its own range of 30 craft ciders and beers
Imperial Brands launches Creamy Tobacco Blu vape pods
Nicotine products firm Imperial Brands has expanded its Blu Bar vapes range to a total 16 flavours with the addition of its new Creamy Tobacco variant.
Energy gum
With the energy category growing in popularity, a new gum brand has launched two products to try and capitalise on the success .
Pepsi Max launches multi-channel campaign
Pepsi Max has unveiled a new campaign focussed around mealtime opportunities and invites consumers to make the drink a staple part of dinner options.
Smintier than ever
PERFETTI Van Melle has launched what it claims is the first ever extra strong menthol power mint
Tropicana taps into functional drinks with Hydrate+
Fruit juice brand Tropicana has launched a new range of functional drinks with its new Tropicana Hydrate+ selection of juices.
Stepping up investment
Yakult expands “Science not Magic” campaign
