Plan to cash in

THE UK bakery market is huge, worth £3.8bn, and purchasing bakery products is the third most common reason that people visit c-stores, so it’s...
Pack shots of Pringles Hot Blazin' Fried Chicken.

Pringles Hot fires up with new Blazin Fried Chicken flavour

Convenience retailers will be able to fire up snacking sales this summer with the new Pringles Hot Blazin' Fried Chicken flavour on shelves.

Riding the wave into stores

Surf is up on shelves with a new look following a packaging revamp. The new pack features more prominent placing of fragrance cues and two...
Promotional image of Barr Flavours with the Jurassic World Rebirth promotion on pack featuring flavours Cream Soda, Bubblegum, Limeade and Cherryade with a blue and pink background.

Barr Flavours announces on-pack promotion for Jurassic World Rebirth

Welcome to Jurassic Barr-k SCOTTISH soft drinks giant AG Barr has launched an exciting new on-pack promotion across its Barr Flavours range in partnership with...

Cheese gets itself in a bit of a pickle

PICKLE brand Branston has been popping up on TV screens as part of a new marketing campaign targeted at younger consumers. The ‘Please The Cheese’...
Pop star Sophie Ellis-Bextor sits at a table with an Espresso Martini in hand with a bottle of Tia Maria Cold Brew next to the cocktail serve.

Tia Maria and Sophie Ellis-Bextor are set to Shake up the Taste

Coffee liqueur brand Tia Maria has launched a new partnership with pop star Sophie Ellis-Bextor as part of its new 'Shake Up The Taste' campaign.

Chilling out in the house

THERE’S plenty of reasons for shoppers to treat themselves this autumn, according to Coppenrath & Wiese.
Walkers advert to tie in with the Women's Euros Football competition 2025.

Walkers teams up with the Lionesses for the UEFA Women’s Euro 2025

Crisps brand Walkers is building its support of women's football with its new campaign to tie in with the UEFA Women's Euro 2025 competition.

PMPs hit the sweet spot

See sales soar with price-marked packs
Fox’s biscuits launches Chocolatey as a ‘Masterbrand’ with a £3m marketing push

Fox’s biscuits rebrands its Fabulous range as Chocolatey

Fox’s biscuits rebrands its Fabulous range as Chocolatey

Bake more on the go

IN-STORE bakery is one of the top-performing sectors in convenience retailing according to Aryzta Food Solutions. And it can add a wow factor to...
Pack shots of Jaffa Cakes Jaffaween Cake Bars in Cherry and Orange flavours.

Jaffa Cakes takes a bite into Halloween with new Cake Bars

McVitie's Jaffa Cakes' Jaffaween Cake Bars have returned to store shelves once again for Halloween this year, adding some excitement to the category.
St Helen's UHT

It’s goat to last

FRESH goats’ milk brand St Helen’s Farm has launched its first ever long-life products
Advert for Carling's SPFL 2025-26 season campaign.

Carling raises a glass to Scottish football with SPFL campaign

Lager brand Carling has launched a new nine-week campaign covering the SPFL, with ad placements in Glasgow for the semi-finals and final.

Morning goods sales on a roll

BREAD and bakery is a product category that covers many bases. The biggest-selling lines such as wrapped breads are staple items, which act as key...
A bottle of Hatozaki Whisky Triple Cask Reserve is balanced on a wooden cask with wooden casks behind this.

Hatozaki Japanese whisky launches Triple Cask Reserve dram

Japanese whisky brand Hatozaki Whisky has expanded on its core range of expressions with its new Triple Cask Reserve featuring a unique finishing technique.