Snapping up organic milk
Arla purchases Yeo brand rights
BrewDog unveils new ‘What have BrewDog done now’ marketing campaign
Craft brewer BrewDog has unveiled a new marketing campaign inspired by some of the tabloid headlines that have followed the brand for years.
Golden Wonder goes wild
THE latest snack from Golden Wonder, Animal Adventures, has been created to offer consumers a lighter snack, says marketing director Matt Smith
Moth unveils new Cocktail Party Pack
Premium canned cocktails brand Moth has unveiled its first ever multipack format with its new Cocktail Party Pack, ideal for festive gatherings this season.
Ploughing on with new packs
PREMIUM crisp brand Fairfields has a new look thanks to a packaging overhaul with provenance at its heart
Pepsi Max adds in a Tropical flavour
Drinks giant Carlsberg Britvic has unveiled a new look for its Pepsi Max flavours range along with its latest launch, Pepsi Max Tropical flavour.
Scottish RTD lands in stores
The premium brand has been rolled out to more than 70 stores over the last month
McCoy’s gets nutty with new Coated Peanuts
Crisps brand McCoy's has made its debut to the nuts category with the launch of two new Coated Peanuts variants in the snacks channel.
NPD galore for whisky giant
Glasgow-based spirits producer Whyte and Mackay has bolstered its premium portfolio with the launch of a new premium blend and a facelift for an old favourite .
Batchelors unveils rebrand across its entire portfolio
Easy meals brand Batchelors has unveiled a complete rebrand across its portfolio including Super Noodles, Cup A Soup and Pasta N Sauce.
New frozen range is waffly good
Birds Eye Sweet Potato Waffles are a blend of lightly-seasoned sweet potato and potato mash, that retain the recognisable grid shape of the original waffle
Madrà Excepcional 0.0% unveils new canned format
Premium lager brand Madrà Excepcional 0.0% has unveiled its new canned format in a bid to build up accessible, convenient options in the sector.
Fineapple fruit pots
The firm’s two on-the-go fruit snacking ranges provide one portion of the recommended five-a-day per pot
Blu Bar vapes add new Sour Berry flavour
Nicotine products firm Imperial Brands has announced the addition of a new flavour to the range with its new Sour Berry variant, bringing to a total of 17 flavours.
Bowled over
Nestle has released a new cereal format set to make life even easier for busy consumers .
Kerrygold grows in dairy category with new Cream Cheese
Irish butter brand Kerrygold has introduced a new Cream Cheese variant to its line-up marking a move into a new dairy sub-category for the brand.






































