Clearly single
CLEAR and transparent pricing information is high on value-conscious shoppers’ priorities according to Mondelez International.
In response it has introduced PMPs in several categories including...
Mars Wrigley unveils a Christmas duo
Mar Wrigley has unveiled two pieces of chocolate innovation in time for the festive season across its Twix and M&M's brands.
Fast-growing firm keeps it local
Provenance key to everything we do says Graham’s
If the last few years have seen significant change in the dairy business across Europe there have...
Walkers rolls out Christmas Sensations flavours
Crisps brand Walkers has rolled out two limited edition Sensations flavours for the festive season to help drive up sales of elevated snacks over Christmas.
JTI claims No1 tobacco spot
TOBACCO firm JTI has taken number one volume tobacco manufacturer spot in the UK says the firm, quoting statistics from research firm Nielsen’s Market...
Four Loko unveils new Black edition
Premium RTD brand Four Loko has announced its latest limited edition flavour with the Black variant, offering consumers a kiwi based fruity flavour.
Pack marked to boost sales
Confectionery, snacks and biscuits firm Mondelez International has added Mikado biscuit sticks to its range of products available in price-marked packs.
The biscuit sticks have...
Baileys sweetens a cocktail treat for Christmas this year
Irish chocolatier Lir Chocolates has unveiled its new range of Baileys Chocolate Choc-Tails, aiming to drive up gifiting opportunities this Christmas season.
Years of care
Mars says there’s eight decades of experience behind its latest launches and promotions
EIGHTY years in the market has given Mars Petcare the experience to...
Bebeto rolls out Heart shaped sweets for Valentine’s
Turkish confectioner Kervan Gida has launched a heartfelt innovation for its Bebeto confectionery range with the brand's first Valentine's sweets.
Sauce of health
ITALIAN cooking brand Napolina has launched two no-added-sugar pasta sauce ranges.
The 500g Family range includes Tomato & Hidden Veg, Bolognese, and Sauce for Meatballs.
The...
Dr. Oetker offers extra indulgence for this Pancake Day
Home-baking brand Dr. Oetker has rolled out an extra indulgent option for Pancake Day this year with its new American Style Chocolate Pancake Mix.
Bread giant on the pulse
BAKERY firm Warburtons has added a new protein range to its portfolio.
Baked using pulses and grains, the new range includes high-protein bread, rolls, wraps...
Quaker brings porridge back to the table with new campaign
Porridge oats brand Quaker is set to appeal to the consumer demand for healthy and convenient breakfasts with its new 'Deliciously Ugly' campaign.
Muscling in
Daniel Reeds, MD at health food marketing company New Chapter Marketing, considers what’s behind the high protein trend.
ONCE a niche sector dominated by powders...
Four Loko rolls out new Camo Mango flavour
Vodka-based RTD brand Four Loko has unveiled its latest bold new flavour with the launch of Camo Mango, brining its range to a total of 10 variants.
