Pack shots of Soreen seasonal packs including the Halloween Cookies & Cream and Christmas Salted Caramel packs.

Soreen debuts seasonal cake treats for Halloween and Christmas

Cake loaves brand Soreen has launched a series of limited-edition variants of its Mini Loaves for the Halloween and Christmas periods.

Office return drives gum growth

THE return of office working has had a positive impact on gum sales, according to Perfetti Van Melle, following a decline in performance under Covid restrictions.
The Swizzels Advent Calendar for 2025 stands against a red background with packets of Swizzels sweets lying in front of the calendar. Doors one the calendar have also been opened.

Take a daily trip to the sweet shop with the Swizzels Advent Calendar

British confectionery brand Swizzels has launched its new Advent Calendar for the 2025 Christmas season, helping retailers to capture some early festive sales.
A bottle of Penrhos Gin Pear & Chilli stands next to a basket filled with pears and chillis in front of the basket with a gingham picnic blanket underneath it all.

Fiery collaboration yields new Pear and Chilli Gin from Penrhos and Oddbox

Penrhos Gin and Oddbox have teamed up to see if gin lovers can handle the heat of the new limited edition Penrhos Wonky Pear & Chilli Gin.
Yakult Royal Voluntary Service

Yakult lends a hand

Yakult has joined forces with the Royal Voluntary Service, with the probiotic brand supporting the charity’s ‘Stay safe, warm and well’ campaign this winter.
A pack of Graham's Gold Top Extra Thick Jersey Cream stands on top of another pack in a barn with straw behind it.

Graham’s Gold Top Jersey Cream is back on the shelves

Graham's The Family Dairy has brought back a consumer favourite to the shelves for Christmas as its Gold Top Extra Thick Jersey Cream returns.
Golden Wonder promotional pack

Pizza prize on pack

CRISP brand Golden Wonder has teamed up with Pizza Hut for its latest on-pack promotion
Promotional image of the Coca-Cola Europacific Partners' 'Guess the Goals' competition featuring a can of Coca-Cola Zero Sugar and a football hitting the back of a goal net. The text reads Chance to Win 1 of 1,000 Premier League balls weekly.

Coca-Cola builds Premier League matchday excitement in new promo

Drinks giant Coca-Cola Europacific Partners is inviting football fans to be a bigger part of the fun with its new promotion with the Premier League.
Landmark Wholesale Vodka and energy drink

Selected for hero status

LANDMARK Wholesale has unveiled a six-strong range of own-brand products it is calling hero products
Taylors Snacks says its Lentil Waves range offers consumers a healthier option, which many now seek.

Taylors Snacks promotes ‘healthier’ Lentil Waves

With incoming HFSS regulations now high on the Scottish political agenda, Taylors Snacks has been highlighting its Lentil Waves range as a healthier option for consumers.

Ready? Steady? Already cooked!

Premier Foods’ latest launch under the Loyd Grossman umbrella, Risotto Kits, are aimed at giving one and two person households a complete meal solution

Serving up success

C&C Group has released Magners Dark Fruit in a new specially designed glass bottle .
Fruit Shoot TV campaign

Shooting onto TV screens with new Fruit Shoot advert

FRUIT Shoot’s Juiced range has made its TV debut in a 10-second tag at the end of the brand’s ‘It’s My Thing’ advert

Caramel returns to the chiller

FRIESLAND Campina has brought back its limited-edition Yazoo Choc Caramel flavour.
Yazoo Choc Caramel 400ml PMP

Indulgence that is still affordable

FLAVOURED Milk brand Yazoo has bolstered its PMP range with the launch of a new limited edition flavour.
Kingsmill-Loaf-Super-Seeds

Seeds of change

ALLIED Bakeries, the company behind Kingsmill, has launched Kingsmill Super Seeds, a new everyday seeded loaf.