BRIOCHE Pasquier has recruited the Minions to help drive sales of its Brioche Rolls and Brioche Rolls with Chocolate Chips.
The new Minions branded promotional packs offer consumers the chance to win one of thousands of prizes, including ten Lego Minions sets as well as 1,990 Minions branded stationery sets, complete with carry case.
Every pack of the firm’s Pitch Chocolate filled and Pitch Choc Chip will also contain a collectable Minions character card.
Charlotte Hulbert, retail sales manager at Brioche Pasquier said: “We are thrilled to be partnering with the Minions in order to bring children their favourite film characters together with their favourite brioche rolls and snacks.
“This promotion is aimed at supporting our retailers, helping them to grow sales and attract new customers.
“The Minions franchise has a huge following amongst children and adults who will all be thrilled to see the yellow Minions figures popping up on their packets of Brioche Rolls and Pitch.”