Chocolate for breakfast

CHOCOLATE brand Oreo is now available as a breakfast cereal.

Mondelez has expanded its Oreo range with the roll out of Oreo O’s. The new breakfast cereal comprises crunchy cocoa hoops combined with vanilla flavour discs.

Oreo O’s is available across the grocery, convenience and wholesale channels in a 350g pack at £3.99 RRP.

A spokesperson for the brand said: “With chocolate shoppers the most valuable in the category, and the Oreo brand already showing it can successfully translate to different formats, we believe this new cereal can introduce new customers to the aisle and become a beacon product for the tasty cereal segment.”