Warburtons bags bagels
WARBURTONS has launched a new full-sized bagel range, produced at the baker’s new multi-million pound Bristol bakery.
Fruit infusions for vodka giant
IN time for the summer, Diageo has launched a new infused range under its Smirnoff vodka brand.
An Ace in the Tetra Pak box
STAIN removal brand Ace has launched its Ace for Colours in a new format
Pet promo promises big prizes
EVERYONE loves it when their pets are happy and Mars Petcare is banking on shoppers’ love for their four-legged friends with its new promotion.
Capital distillery at full strength
EDINBURGH Gin has expanded its portfolio with the launch of a full strength version of its Rhubarb & Ginger Gin.
Flavour guaranteed
WALKERS has launched its first ever taste guarantee promotion across its ‘Better For You’ portfolio.
French and fancy
BRIOCHE Pasquier has a new look thanks to a packaging revamp that places greater emphasis on the brand’s French heritage.
Weeknight warrior
SHOPPERS looking for a craft beer that won’t knock your socks off could be in luck as Camden Town Brewery has launched a new lower ABV brew.
Stay fresh on the go
A NEW Mentos format will roll out this month as brand owner Perfetti van Melle (PVM) looks to attract on-the-go shoppers.
Convenience is rich with opportunity
Apprentice winner eyes expansion for cake range
Sharing in success
SEABROOK crisps is hoping to tap into demand for larger pack sizes with its PMP portfolio
Marked bottles boosting sales
Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.
Marking top sellers
MICROWAVEABLE snack brand Rustlers has put its top-selling lines into price-marked packs in a bid to provide further sales opportunities.
Everyday value
The retail market is moving towards everyday low prices, according to Mars Chocolate Drinks and Treats – good news for PMP sales
Indulgence that is still affordable
FLAVOURED Milk brand Yazoo has bolstered its PMP range with the launch of a new limited edition flavour.
A price mark for everything
Energy drink brand puts its weight behind PMPs
ENERGY is a hugely impulsive category, making PMPs vital to success in the chiller.
That’s the view of...
