Mayfair Gold launches into rolling tobacco
NICOTINE products firm JTI UK has announced the expansion of its ultra value Mayfair Gold range into the roll your own (RYO) tobacco category.
The new Mayfair Gold Rolling Tobacco 30g is available now across England, Scotland and Wales offering quality Virginia tobacco at a value RRP of £18.50 per 30g pouch.
The new launch builds on the recent success of the Mayfair Gold ready-made cigarettes (RMC) which launched to market in 2023. Since launch, the new addition has managed to achieve a retail sales value of £46.7million, says Circana market place data.
JTI reckons its new RYO option for Mayfair Gold will continue to bring better value to smokers across the UK whilst also introducing a brand that consumers already know and trust to the tobacco subcategory.
To celebrate the launch, JTI is offering retailers a chance to win some prizes including a gold wrapped Mini, £100 gift cards, iPads and headphones as part of a competition on its recently launched retailer hub JTI 360.
Kicking off from 9 September and set to run for 24 weeks, all retailers that have signed up to the hub will be eligible to enter the competition by scanning the barcodes of the Mayfair Gold RYO or RMC outers using the JTI 360 scanner, with each barcode acting as an entry ticket.
Five tickets will be drawn each week during the 24 week period. By the end of the 24 weeks, one final ticket will be selected as well to win the gold wrapped Mini.
Mark McGuiness, marketing director at JTI UK, said: “The ultra value price point remains the key focus for us, with 60% of sales volumes coming from this sector.
“We are continuing to innovate our offering in this area with the launch of a heritage brand, Mayfair Gold, into the RYO category.
“We love nothing more than to give back to our trade partners who have supported us throughout the years, and the Mayfair Gold competition on JTI 360 is a great opportunity for hard-working retailers to win some exciting prizes.”
