BRIOCHE Pasquier has a new look thanks to a packaging revamp that places greater emphasis on the brand’s French heritage.
The continental brand has also renamed its Pains au Lait, which will now be known as Brioche Rolls.
Sales manager Matthew Grenter said: “The simple term Brioche Rolls is self-explanatory, and immediately communicates the type and quality of the product.”
He added: “Our French heritage is an integral part of our company and our products, and we wanted to communicate this to our customers. We also wanted to let them know that we started as a family bakery and still care deeply about the products we bake.”