EDINBURGH Gin has expanded its portfolio with the launch of a full strength version of its Rhubarb & Ginger Gin.
The distiller first launched the 20% ABV Rhubarb & Ginger Gin Liqueur in 2014 and has now decided to roll out a beefed up 40% ABV variant.
Available in 70cl bottles at £28 RRP, Edinburgh Gin Rhubarb & Ginger Gin will initially roll out in John Lewis UK-wide and in Sainsbury’s Scottish stores.
Neil Mowat, UK marketing director for Edinburgh Gin brand owner Ian Macleod Distillers said: “Since launching our Rhubarb & Ginger Gin Liqueur in 2014, Edinburgh Gin has been category defining with flavoured gins and gin liqueurs.
“Edinburgh Gin’s Rhubarb & Ginger Gin Liqueur remains the UK’s number one best-selling gin liqueur, and we’re excited to now offer consumers our original rhubarb and gin flavour profile as a full strength gin, alongside the versatility of the much loved gin liqueur and the convenience of our ready-to-drink can.”
