Everyday value

Mars and Malteser 350ml PMP drinks

MULTIBUY deals and promotions have their place, but the retail market is moving towards everyday low prices, according to Mars Chocolate Drinks and Treats – good news for PMP sales.

Quoting figures from HIM research, Mars Chocolate Drinks and Treats general manager Michelle Frost revealed that three quarters of shoppers view price as a “crucial factor in product purchase”, with half of shoppers agreeing that PMPs “reassure them that they are not being overcharged.”

Mars Chocolate Drinks and Treat’s range of flavoured milk is now available in PMP across its nine SKU range.

Frost said: “Our PMP range continues to prove popular with retailers and consumers alike. We hope that these new SKUs will encourage even more consumers to enjoy their favourite confectionery in a milk drink.”