Premier pushes custard
Premier Foods has revamped its ambient dessert offer with NPD for Bird’s custard and a relaunch for Ambrosia Deluxe.
An energetic gaming competition
Monster Energy is looking to tap into “energy drinkers’ thirst for gaming” with its new Apex Legends on-pack promotion.
Richmond joins the party
Pilgrim's Food Masters has brought the party to Iceland with the launch of an exclusive format for its Richmond Sausages.
Spoons full of sugar removed
Cereal Partners UK (CPUK) – the firm behind Nestle breakfast cereals – has removed an estimated 59 million teaspoons of sugar from across the range.
Pret on the go
Pret A Manger has launched a self-service trial for its new coffee-to-go solution.
Winning with Irn-Bru
Retailers could be in with the chance of winning hundreds of pounds thanks to the latest campaign for Irn-Bru Energy.
Dairy-free alternative
Bute Island Foods is aiming to bring vegans to the cheeseboard with the launch of Sheese Melting Sheesy Bake with Spring Onion & Garlic.
Food fit for active dogs
Dog food brand Skinners is trying to give pet owners the run around, with the launch of its new Get Out & Go! range.
Love it or hate it ale
Camden Town Brewery is back on the small screen with a beer brewed in partnership with Marmite.
Spar ready for the season
MINCE pies are back on shelf at Spar stores across Scotland, as the symbol gears up for the festive season.
Looking for value after lockdown
IN times of economic uncertainty, with many households fighting through the financial headwinds of the pandemic, frozen and chilled PMPs represent value to consumers.
PMP launch to build up trust
MARS Wrigley has been singing the praises of PMPs as an effective sales driver for both gum and confectionery.
PMPs secure listings
FOLLOWING the launch of its £1 PMP range in May, Mackie’s has secured some lucrative listings for its crisp range, including with CJ Lang, JW FIlshill, Bestway, United Wholesale (Scotland), and Glencarse Foods.
Warburtons trio of PMPs
WARBURTONS has relaunched its PMP range in a move that the baker said will offer “the best value to customers and consumers alike.”
Showing customers value
KEPAK Consumer Foods, the firm behind Rustlers, has suggested retailers take a tiering approach to their merchandising in a bid to better communicate PMP value to their customers.
PMPs fuel crisp growth
PRICE-marked packs are driving growth in crisps and nuts, according to Guy Harvey, impulse controller for PepsiCo.
