Demand is high for low sugar

dole fruit cups

CONSUMERS are increasingly seeking out better-for-you breakfast options, according to Dole Sunshine Company.

The fruit cup maker highlighted a survey of nearly 50,000 consumers, conducted by StreetBees, that found ‘no added or low sugar’ was the number one attribute people sought when deciding what to eat and drink.

Andrew Bradshaw, UK sales director at Dole Sunshine Company, suggested his firm can plug a gap here, as all Dole fruit cups boast “less than 100 calories per serving.”

“There’s no doubt that consumers have become even more health aware since the start of the pandemic and unsurprisingly this has translated into being more health conscious with their food choices,” he said.