Bringing a fresh twist to classic confectionery
GREENOCK-BASED confectionery firm Golden Casket has unveiled a new launch under its iconic Millions brand with the new Millions Mixies range.
Aiming to bring a fresh twist to the consumer favourite, the new Millions Mixies range features a mix of flavours of the tiny chewy sweets in the one pack.
The first product under this new sub-brand is Mixies Black Apple which features a mix of Millions Apple and Millions Blackcurrant sweets and has been designed to introduce a playful flavour mash-up for consumers to deliver some extra excitement to the shelves.
The new product is available now in both a £1.49 price-marked 100g pack as well as a plain packaging 85g pack format. Both are supplied in shelf-ready packaging with a case size of 12 so retailers can easily stock the new variant in stores with built-in merchandising to ensure stand out.
Millions Mixies comes at a time when sharing packs of confectionery are performing well across the sugar confectionery category, says Golden Casket, whilst also delivering something different to the sector that stays true to the Millions brand’s fun and distinctive personality that has made it a favourite with consumers.
Furthermore, the sweets a completely suitable for vegans and vegetarians.
Norman Loughery, sales & marketing director at Golden Casket, said: “Millions has always been about big flavours in tiny tasty chewy sweets. With Mixies, we’re taking that strength and having fun with it, creating bold flavour mash-ups that feel playful colourful and made for today’s confectionery shopper.”
