SCOTTISH beer brand Kestrel will join forces with national chef Gary Maclean (pictured) next month for a St Andrew’s Day event in support of Scotland’s retail and hospitality trades.
Kestrel Beer Co will launch a programme of special St Andrew’s Day promotions and deals, backed by a nationwide marketing campaign aimed at encouraging more consumers to celebrate Scotland’s national day.
The brand has already secured partnerships with Asda and a range of independent and convenience stores.
Chef Gary Maclean said: “St Andrew’s Day has been neglected in the shadow of Burns and Hogmanay, but it’s our National Day and it seems mad not to make more of it. I believe our hospitality and retail sectors have real opportunities here and I want to do whatever I can to reshape our relationship with St Andrew.”
