Scotland gets fruity taste of Super Bowl
AHEAD of last month’s Super Bowl in Houston, Texas, Skittles sent former American football star Marshawn Lynch to spread its message in Houston, Scotland.
Marketing...
A sour taste for adults
ADULT candy brand Maynards Bassetts has launched an extension of its wine gums range with Wine Gums Tangy.
This is the third innovation since Maynards...
Facing a digital world
Tic Tac is putting emotion into the market with digital style emoticons giving the tiny sweets a range of expressions.
The Express Yourself campaign features...
Tradition is still a winner
TRADITIONAL confectionery is still popular throughout Britain and although consumers do like trying new flavours, most return to old favourites, says Sunny Pahuja, managing...
Delight to fill the gap
BUSINESSWOMAN Zeynap Turudi says she saw a gap in the UK market for high quality Turkish delight and she is aiming to fill the...
Managing to stay ahead
EXCELLENT category management advice is one of the reasons behind success in the sugar confectionery category, says Wrigley, and it says it will continue...
Demand up for sugar free
Putting message on TV
GROWING at 5%, Werther’s Original Sugar Free says it is driving growth in the sugar-free candy segment.
And the brand is spending...
Tactics for selling Tic Tacs
Pocket confectionery is one of the most impulsive categories within confectionery, with seven out of ten purchases being unplanned, says Levi Boorer, customer development...
Strong contender for fresh breath
LAST year more than 300m of its XXX Extra Strong Mints were consumed in the UK, according to Big Bear Confectionery.
Head of trade marketing...
Losing sugar gaining sales
WITH an increasing number of consumers looking for healthy additions to their daily oral care routine, sugar-free gum is currently driving growth within the...
Free to be sweet
Fruitella has launched two completely sugar-free products, Fruit Foams and Fruit Gums.
Brand manager Matthew Navier said: “Data shows that 92% of consumers are actively...
Planning for festive impulse
LAST-minute shoppers will be targeted by this year’s Christmas impulse confectionery range from Spar brand.
Brand director Susan Darbyshire said: “The Christmas confectionery market has...
Marketing matters
MARKETING initiatives and category management are the keys to success in confectionery according to Dan Newell, confections marketing manager at Wrigley.
Newell referred to Nielsen...
Chocolate exclusives new to Nisa
BELGIAN chocolate and confectionery company House of Sarunds has become an approved supplier to Nisa members.
That gives the 2,500 retailers access to more than...
Meeting the change
PRODUCT development is essential to grow the confectionery market reckons Hayley Coggins, product manager at Elizabeth Shaw.
“Consumers tastes change and these changes need to...
Innovation aims to keep sales sweet
Many c-stores have moved to extend ranges and embrace new styles of retailing as consumers carry out more substantial top-up shopping and look for...
