Collaborating with cola
Ferrero has joined forces with Coca-Cola for the launch of a limited edition Tic Tac flavour
Marketing matters
MARKETING initiatives and category management are the keys to success in confectionery according to Dan Newell, confections marketing manager at Wrigley.
Newell referred to Nielsen...
KitKat pairs up with Nescafé for new Mocha flavour
Confectionery firm Nestlé has unveiled its latest brand collaboration between KitKat and Nescafé with the new KitKat Nescafé Mocha Flavour biscuits.
Sweetly shared
SUGAR confectionery sales in Britain are worth £1.34bn, and Wrigley products accounted for £19m or roughly half of the category growth achieved last...
Managing to stay ahead
EXCELLENT category management advice is one of the reasons behind success in the sugar confectionery category, says Wrigley, and it says it will continue...
Meringue right for Christmas
PREMIUM confectionery brand Flower & White has unveiled festive additions to its range ahead of Christmas 2018.
Kids sweets in value lead – Category growth
CHILDREN are impulsive when they’re buying confectionery, and they don’t necessarily plan their sweet shopping far in advance. And when they arrive at stores,...
Spar secures exclusive Reese’s White Peanut Butter bar
Spar UK has secured a new exclusivity deal with The Hershey Company and Euro Food Brands for the new Reese's Peanut Butter White Bar.
Free to be sweet
Fruitella has launched two completely sugar-free products, Fruit Foams and Fruit Gums.
Brand manager Matthew Navier said: “Data shows that 92% of consumers are actively...
Chupa Chups rolls out one-metre Sour Belt
Popular confectionery brand Chupa Chups reckons it's putting in the hard yards for convenience retailers with the launch of its one-metre Sour Belt, which it believes will drive impulse sales.
Mentos brings fresh flavours with Booker launches
Convenience retailers have a fresh chance to drive impulse sales through the launch of two new Booker-exclusive Mentos Rolls variants, as confectionery giant Perfetti Van Melle (PVM) strengthens its investment in the confectionery singles category.
Ethical cacao can add value
Scottish producer makes trip to Peru
A SCOTTISH chocolate maker made his way to the mountains of Peru last month where he met with the...
Bar packs a protein punch
Consumers looking for a sweet treat that packs a protein punch might be interested in Mars Chocolate Drinks & Treats’ latest Snickers NPD
Terry’s Chocolate aims to crack open sales with its Easter range
British chocolate brand Terry's has kicked off an ambition to drive up its sales across 2025 with a tranche of new Easter products for this season.
Caramac launches new sharing bag
Nestlé Confectionery has unveiled a new launch for Caramac which heralds a move away from a bar format for the first time in its...
Betty Crocker unwraps new Cookies for Santa kit
Betty Crocker is set to deliver some memorable baking experiences for the whole family with its new Cookies for Santa Cookie Kits.


























