Perfetti Van Melle has a sweet match for missions
Confectionery giant Perfetti Van Melle has recommended retailers to keep the sweets section well varied to help match different shopper missions.
‘Unexplainable’ ad bursts onto screens
CONFECTIONERY manufacturer Wrigley has launched its latest TV advertising campaign for Starburst, suggesting it’s ‘unexplainably juicy’.
The new ‘Land of Intensity’ ad first aired...
Freddo faces up for fun – five face expressions for every occasion
CADBURY’S frog-based children’s brand, Freddo, is ready to face the future
Freddo Faces, described by brand owner Mondelez International as a new fun...
Sugar takes on the sour taste of success
CHOCOLATE has long been the dominant player in the confectionery market.
But it’s sugar confectionery that is flavour of the moment. It may only be...
Game on for Halls
MEDICATED confectionery brand Halls, owned by Mondelez International, has teamed up with EA Games for a new promotion this winter.
By entering an on-pack...
Being bold with Turkish Delight
UK consumers are getting increasingly adventurous in their Turkish Delight selections, according to confectionery brand Hazer Baba.
Seeking a taste of something special
Premiumisation trend could be good for c-stores
CONFECTIONERY has been going through some changes, with reformulations and new product development to meet the demands of...
Barratt is back in stores
OLD School confectionery brand Barratt is back just in time to celebrate its 170th anniversary
Perfetti Van Melle is building up the sweet options
Perfetti Van Melle aims to help convenience retailers grab consumers attention in store to help drive impulse sales for confectionery.
How to keep everyone sweet
WITH 44% of consumers planning to have more nights in (according to HIM! research), confectionery presents a solid sales opportunity. That’s the word from...
The Traitors star Minah teams up with Mars to keep Easter treats hidden
BBC's The Traitors star Minah Shannon has teamed up with Mars Wrigley to roll out a range of limited-edition Easter books that house a secret of their own.
KitKat invites consumers to Share in a break
Chocolate wafer bar brand KitKat is encouraging consumers to "break better" with its launch of KitKat Sharing Bars, ideal for sharing during gatherings.
The sweet favourite
When it comes to sweet treats, chocolate is the nation’s favourite and the latest figures from Key Note show that its value continues to grow...
Premium chocolate brand adds to its range
PREMIUM chocolate brand Nero & Bianco has added orange and butterscotch flavours to its range.
The brand started out in 2010 with three...
A flurry of NPD from Ferrero
Ferrero has unveiled a raft of NPD across its Ferrero, Kinder and Thorntons chocolate brands.
Showing the price is right
Brand extensions and price-marked packs set to be part of the Swizzels strategy for sales growth in 2016.
PRICE-MARKED packs have become increasingly important for...
