Sugar treats packing real bite
JELLY bean giant Jelly Belly has launched a new range with some serious bite in the UK
Cadbury &More debuts new Biscoff flavour and rebrand
Mondelēz International has unveiled a complete rebrand for its Cadbury &More range alongside the introduction of the new &More Biscoff bar.
Big and on trend
SHARING is one of the reasons confectionery has continued to show its strength in the past year with an increase in sales of 0.6%...
‘Unexplainable’ ad bursts onto screens
CONFECTIONERY manufacturer Wrigley has launched its latest TV advertising campaign for Starburst, suggesting it’s ‘unexplainably juicy’.
The new ‘Land of Intensity’ ad first aired...
A sour taste for adults
ADULT candy brand Maynards Bassetts has launched an extension of its wine gums range with Wine Gums Tangy.
This is the third innovation since Maynards...
Bangers and cash
NESTLE Confectionery’s 2015 promotional activity for its Rowntree’s Randoms brand has begun with a ‘bang’.
As part of a new campaign, lucky shoppers who find...
Meringue right for Christmas
PREMIUM confectionery brand Flower & White has unveiled festive additions to its range ahead of Christmas 2018.
Mars brings a hit of nostalgia with Crispy Rolls comeback
Mars Wrigley is set to deliver a hit of nostalgia for consumers with the return of Milky Way Crispy Rolls, along with Bounty and Twix variants.
Promotion designed to nail it
KINDER Bueno has launched a new promotion with Nails Inc, intended to attract female consumers aged between 25 and 34.
An on-pack offer gives shoppers...
Being bold with Turkish Delight
UK consumers are getting increasingly adventurous in their Turkish Delight selections, according to confectionery brand Hazer Baba.
Mum’s the word – Haribo Throbs tube
HARIBO has been targeting spring occasions with its Heart Throbs tube, which features two 60g bags of themed jelly and foam pieces, designed, says...
Despicable new eggs
CONFECTIONERY brand Kinder is partnering with Universal’s latest summer blockbuster – Despicable Me 3.
The new Kinder Surprise eggs – containing Minion characters among...
Ferrero snaps up Eat Natural
Acquisition expands group’s health offer
Put your best foot forward
Ramp up sales with eye catching displays
THERE are plenty of places in store where retailers can boost basket values, but in terms of impulse...
Marketing matters
MARKETING initiatives and category management are the keys to success in confectionery according to Dan Newell, confections marketing manager at Wrigley.
Newell referred to Nielsen...
Boxing clever with biscuits
Shoppers like to trade up at Christmas and buy premium products, according to biscuit firm Fox’s Burton’s Companies.
