Mondelez goes novel for Christmas drive
Mondelez International aims to build up excitement for Christmas throughout November with its novelty confectionery range from Cadbury and Toblerone.
Seeking a taste of something special
Premiumisation trend could be good for c-stores
CONFECTIONERY has been going through some changes, with reformulations and new product development to meet the demands of...
Soaring sales for sharing
Consumer buying habits have changed in recent times according to Swizzels marketing manager Sarah-Louise Heslop, and it has meant that bagged confectionery sales have soared.
She...
Soft sell on telly
SOFTIES have been popping up on the small screen as part of parent firm Tangerine Confectionery’s ongoing £1m marketing investment in its branded sugar portfolio.
Sharing on air for spring
FERRERO has launched seasonal ranges for its Ferrero and Kinder brands.
Kinder Surprise is encouraging children and their parents to create stories online.
Consumers will be...
A birthday stout
SCOTTISH confectionary maker Lees of Scotland has joined forces with Glasgow-based Drygate Brewing Co to celebrate the former’s 90th birthday.
Classic attractions – Kinder Bueno
KINDER Bueno had an exceptional year, outperforming the countlines category with 9% growth, says Levi Boorer, customer development director, with brand owner Ferrero.
“This year’s...
Ferrero snaps up Eat Natural
Acquisition expands group’s health offer
Following the trend with pinch of salt
CURRENT and expected trends often influence new product development and Mars reckons a new line in the Galaxy chocolate range will bring a fashion food flavour ...
Say hello to the new chocolate culture
IS there such a thing as healthy chocolate? Well, Ohso is certainly chocolate with a difference.
It’s Belgian chocolate with no added sugar but billions...
Chocolate gifts all wrapped up for Mars Wrigley
Gifting remains the biggest shopper ritual of the festive period and Mars Wrigley says it has pulled out all the stops with its chocolate selection this Christmas.
Innovation the growth key
CONFECTIONERY is the most impulsive category in c-stores with 70% of purchase decisions made in store says Mondelez International.
Quoting Nielsen research, Mondelez values the...
Tango gets the blues
TANGO’S future is not just orange: Rose Marketing is adding blue raspberry bon bons to its fizzy drink-based range.
Tango blue raspberry crushed ice drinks...
Value sales are up and NPD is still hitting the mark with consumers
Biscuits are getting bigger
Festive season special editions
BOXED chocolate specialist Elizabeth Shaw has extended its Christmas range with a new limited-edition, Gingerbread Crisp.
The dark chocolate product features the wintery spices of...
Walkers shortbread has a patriotic festive range for retailers
Scottish twist on Christmas
