A facelift for Ferrero packs
Ferrero has revamped its Easter range, rolling out new looks across its brands and introducing more sustainable packaging.
Consumers go nuts for festive snacks
With the crisps, snacks and nuts category remaining a popular one, KP Snacks reckons upcoming Christmas celebrations will provide ample opportunity to push these sales further.
Perfetti Van Melle freshens up sales with Mentos and Smint campaigns
Confectionery giant Perfetti Van Melle has kicked off some fresh marketing for its Smint and Mentos brand to drive up sales across the summer months.
Naughty kids show sweet side in new ads
BAGS of sugar confectionery attract more than half of the spending in the UK on what Mondelez International calls candy confectionery.
Quoting Nielsen research,...
Winning new ad
TWO men and their competitive dogs are the stars of a new TV ad for Mars Bar.
The new ‘winning’ campaign from Mars Chocolate UK...
Nailed it
FERRERO has launched a new on-pack offer in partnership with Nails Inc beauty salons.
The activity, which aims to build the brand’s target audience of...
Retailers missing a big night trick
WRIGLEY Confectionery, the firm behind Skittles and Starburst, reckons many retailers still don’t appreciate the opportunities that the consumer trend to home leisure presents.
Independent...
Swizzels has new Love to fight off January blues
Swizzels has unveiled its latest piece of innovation for the Squashies range with the launch of its new Love Hearts Squashies variant.
Hancocks rolls out new Barratt range
Confectionery wholesaler Hancocks has touted the new range of sweets from Barratt as key additions to retailers' confectionery stock this summer.
It’s a sweet celebration
This year, Diwali falls on Sunday 27 October and Ferrero is offering bespoke point-of-sale kits for the festival of lights.
Raising the bar
LEES of Scotland says it has already seen increased growth and distribution of both its single and multipack bars following recent design changes to...
World of Sweets’ icey innovation
World of Sweets gears up the frozen treat occasion ahead of the spring and summer with the latest addition to its range of freezable products.
Chew over changing times
CONFECTIONERY company Perfetti Van Melle is targeting youngsters who are looking for a change.
Its Fruittella Magics change flavour in mid-chew, switching, for example, from...
Cadbury highlights Easter eggs range
Mondelez International has highlighted its range of Cadbury Easter eggs, which it says will drive sales for convenience retailers, while Divine has also introduced three new products for the occasion.
Skittles and Starburst get spooky
This Halloween sees the launch of two limited editions from Skittles and Starburst, as Wrigley, a subsidiary of Mars, aims to capitalise on the...
Game on for Halls
MEDICATED confectionery brand Halls, owned by Mondelez International, has teamed up with EA Games for a new promotion this winter.
By entering an on-pack...
