‘Unexplainable’ ad bursts onto screens

CONFECTIONERY manufacturer Wrigley has launched its latest TV advertising campaign for Starburst, suggesting it’s ‘unexplainably juicy’. The new ‘Land of Intensity’ ad first aired...

A treat with festive spirit

HOT chocolate comes with a kick this year thanks to the latest release from Lir Chocolates.
Trebor Softmints

Mints on the move

Two Trebor Softmint flavours are available in a 100g pot, a format which Mondelez said taps into a growing market.
Meringes

Meringue right for Christmas

PREMIUM confectionery brand Flower & White has unveiled festive additions to its range ahead of Christmas 2018.
Last year Nestlé launched 30% less sugar versions of Pastilles and Randoms. The recipe took two years to develop and resulted in a 7% calorie reduction per pack.

The best of both worlds

Nestlé heaps praise on low sugar
Guylian seashells

Sustainable future for seashells

Chocolate seashell brand Guylian has undergone a relaunch, comprising a sustainability-focused packaging overhaul and a new recipe.

Value a key footfall driver

PANDEMIC fallout has tightened budgets for many consumers, making value for money more important than ever.
Starburst on a table

New products are vital for category

Berry flavours and on the go among trends
cadbury-brunch-bar

Beefing up a sweet brekkie

Mondelez has bolstered its breakfast offer with three pieces of NPD

Fair enough?

Study suggests shoppers may be ready to pay more for Fairtrade New research suggests almost half the population is willing to pay more for chocolate...

New tastes to mix mints

BRITONS spend £145.8m a year on mints but 70% of buyers only buy one mint variant according to Trebor brand owner Mondelez International. The...
Goody Good Stuff sweets are now available as part of a multibag for wholesalers and independent retailers, which includes Summer Peaches and Cola Breeze flavours.

No sour grapes as kids mix it up

WHEN kids shop for sweets, many are drawn to products that are colourful and interesting. And while some are attracted to extreme flavours, children have...

A taste of the tropics

MAYNARDS Bassetts has brought some tropical flavour to its Jelly Babies range. Maynards Bassetts Jelly Babies feature Jelly Babies characters in flavours including mango, banana...
Bazooka Candy Brands added Moshi Monsters Sour Gummies to its range earlier this year. Price-marked packs of Big Baby Pop and Juicy Drop Pop have also recently been introduced.

Kids sweets in value lead – Category growth

CHILDREN are impulsive when they’re buying confectionery, and they don’t necessarily plan their sweet shopping far in advance. And when they arrive at stores,...
Get mysterious with Chupa Chups and its Halloween Stranger Things launch

Get mysterious with Chupa Chups and its Stranger Things linkup

Get mysterious with Chupa Chups and its Stranger Things linkup
Perfetti Van Melle confectionery

Casting a spell this Halloween

Halloween is big business for confectionery, and Perfetti Van Melle reckons it’s well-equipped to capitalise on this year’s spooky celebration.