Fairtrade for Belgian brand
GUYLIAN has shone a spotlight on Fairtrade through a relaunch for the Belgian chocolate brand.
Reese’s unveils new Easter peanut butter range
American chocolate firm The Hershey Company has unveiled a tranche of NPD for both the Reese's and Hershey's brands for the upcoming Easter season.
Mars Wrigley rolls out new Easter range
Confectionery giant Mars Wrigley has launched its Easter range for 2025, allowing retailers to get a head start on the season for next year.
Brands across the water
A sweet taste of America is becoming increasingly popular on this side of the Atlantic according to Eurofood Brands, the distributor of the Hershey’s...
The best of both worlds
Nestlé heaps praise on low sugar
Cadbury goes big on 200 years
Mondelēz International continues to go big for Cadbury's 200th anniversary celebrations with the launch of a limited edition 360g Cadbury Dairy Milk Bar.
Perfetti Van Melle has a sweet match for missions
Confectionery giant Perfetti Van Melle has recommended retailers to keep the sweets section well varied to help match different shopper missions.
Demand up for sugar free
Putting message on TV
GROWING at 5%, Werther’s Original Sugar Free says it is driving growth in the sugar-free candy segment.
And the brand is spending...
How to keep Santa sweet
DINKY edible snowmen and reindeers, novelty gifts, lavishly-decorated bars and traditional boxes of chocolates ... it’s the time of year when consumers forget about...
Fresh new campaign
Smint has been back on the small screen with a new advertising campaign
Wild surprise from Ferrero
Offer a child some chocolate with a toy inside and you won’t get many complaints.
Caramac launches new sharing bag
Nestlé Confectionery has unveiled a new launch for Caramac which heralds a move away from a bar format for the first time in its...
50 years of chew
CHEWITS celebrates a half century of trading in 2015 and is launching a blackcurrant retro pack to celebrate.
A spokesperson said: “It is consumers’ repeat...
Forever orange
Cadbury Twirl Orange has shed its limited edition status, and will now be available on a permanent basis
Put your best foot forward
Ramp up sales with eye catching displays
THERE are plenty of places in store where retailers can boost basket values, but in terms of impulse...
Nestlé rolls out a trio of biscuit bar NPDs across KitKat and Blue Riband
Confectionery giant Nestlé has unveiled a trio of innovation across its biscuit bar treats for the KitKat and Blue Riband brands.
