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confectionery

Keeping it sweet

Perfetti Van Melle provides IRI data on the UK sugar confectionery market which is worth £1.3bn annually.

Showing the price is right

Brand extensions and price-marked packs set to be part of the Swizzels strategy for sales growth in 2016. PRICE-MARKED packs have become increasingly important for...

Bags of potential for big sharing sales

TANGERINE Confectionery has re-imagined  some of its most popular brands as Softies. A spokesperson said: “The Softies range delivers the unique taste experience of Wham,...

Sour Patch Kids Heads & Bodies

SOUR Patch Kids Heads & Bodies is Maynard’s contribution to the Halloween season. The orange and blackcurrant pieces have the same sour-then-sweet taste as...

Capture the beat of the sweets

BIG names from music and television feature in the latest promotions by Wham owner Tangerine Confectionery. The music-themed Sweet Beat competition will run from August...
Bebeto Just Bears

Bearing fruit

Kervan Gida UK has expanded its Bebeto range with the release of Just Bears in a hanging bag format.

Adventurous consumers trading up

Longer lead times and consumers’ willingness to try new products during the festive season increases the number of Christmas products every year according to...
Maryland Cookies campaign

Going kookie for Maryland

Maryland Cookies is back on the small screen with the return of its ‘Keep it Kookie’ campaign.
A bar of Refreshers Tropical lies on an orange floor and wall with sunglasses next to it and the shadow a palm tree behind it.

Swizzels celebrates 70 years of Refreshers with new Tropical flavour

British confectionery firm Swizzels has marked the 70th anniversary of its Refrehsers brand with the creation of the new Tropical Flavour Chew bar.

Magnum set to warm things up

Ice cream brand Magnum is releasing a luxury range ... without ice cream. Brand owner Unilever has teamed up with speciality confectioner Kinnerton  to create the...

Copacabana in a bag

MARS Chocolate UK is going nuts for Brazil this summer after launching a Peanut M&M’s campaign to celebrate the South American country’s party spirit...
Fox’s limited edition berry pack.

Limited release is the berries

The Fox’s Glacier range has been extended with the introduction of Fox’s Glacier Berries, a special-edition mixed bag
Cadbury Creme Egg

Bestway’s Easter plan

EASTER is fairly late this year – Easter Sunday is 20 April so there’s still time for retailers to cash in on what is...
Maltesers

First Christmas for premium teaser

Mars Wrigley seems confident it’s coming into the festive season with a surefire Christmas hit following the launch of Maltesers Truffles earlier this year
Fruittella

Curious new launch

Perfetti Van Melle (PVM) brand Fruittella has expanded into the jelly category for the first time.

Fresh perspective

Changes in the mints and gum market suggest people want new and fruity flavours NEW flavours of gum are tempting people away from buying mints...