Sweet dreams made of this
CADBURY owner Mondelez International has long experience of confectionery as a classic impulse category but it sees impulse opportunities in other categories too –...
Keep Fingers Crossed as activation returns with more prizes
Cadbury's popular biscuit brand Cadbury Fingers has kicked off its 'Fingers Crossed' promotion once again for 2025, offering consumers some massive cash prizes.
Baileys offers a Mint of a new Easter egg
Irish chocolatier Lir Chocolates has expanded on its Baileys Chocolate range for Easter with the launch of the Baileys Mint Chocolate Easter Egg.
Yorkie unveils new Biscuit & Brownie flavour
British chocolate bar brand Yorkie has unveiled a new limited edition flavour Biscuit & Brownie using cocoa that has been sourced via Nestlé's Income Accelerator programme.
Popping in for the night
Independent snack brand Proper has launched the Night-In popcorn range.
Mixing sweet and savoury
SNACK firm Pladis has extended its portfolio by bringing a brand new product to the UK and adding a new variety to an existing big seller brand
A taste of the tropics
MAYNARDS Bassetts has brought some tropical flavour to its Jelly Babies range.
Maynards Bassetts Jelly Babies feature Jelly Babies characters in flavours including mango, banana...
Swiss innovation
SWISS vegan chocolate brand Fellow Creatures has secured UK-wide listings in time for Christmas.
Gumi Yum Surprise rolls out to UK wholesaler
New Zealand confectionery brand and TikTok sensation Gumi Yum Surprise is set to launch to the UK market due to a new deal with World of Sweets and Bobby's.
Hill is in
WALKER’S Nonsuch Toffee has appointed Adrian Hill as its new managing director.Â
Confectionery gifting options for youngsters
Bosses at World of Sweets have been highlighting why the firm's offerings based on Nickelodeon TV show characters make ideal gifts for children.
Some new singles on the market
Following the successful launch of its sharing sized bars, Mackie’s has elected to roll out all four flavours from its chocolate range in the new smaller format .
Eggs don’t make Easter
SKIP the eggs this Easter, Jimmy Attias of Bean and Pods has suggested, as premium boxed chocolate works just as well
Shaking up the scene
FERRERO reckons it has been shaking up sugar confectionery with its Tic Tac brand.
It says, quoting Nielsen data to 3 November 2012, that...
Demand up for sugar free
Putting message on TV
GROWING at 5%, Werther’s Original Sugar Free says it is driving growth in the sugar-free candy segment.
And the brand is spending...
A twist on a classic treat
Chocolate has been booming during the pandemic – and Derbyshire-based confectioner maker Swizzels has been tapping into demand by bringing a classic brand into the category.




































