Star turns grab a bag of sales
RECENT years have seen consumers watch their pennies and at the same time we’ve witnessed the rise of the ‘big night in’. One result...
Sweet prices
SKITTLES and Starburst have been put into price-marked packs.
Brand owner Wrigley said that more than two thirds of shoppers buy PMPs in c-stores and...
Following the trend with pinch of salt
CURRENT and expected trends often influence new product development and Mars reckons a new line in the Galaxy chocolate range will bring a fashion food flavour ...
Gluten-free macaroons are on trend for flavour
Gluten-free bakery brand Mrs Crimble’s has launched Caramel Macaroons in a six pack.
Sweets to count on with Rose Marketing and Lanes Health
Special considerations should be taken into account to help drive up confectionery sales this summer according to manufacturer firms.
A piece of the action – Reese’s seeking further growth
AMERICAN chocolate and confectionery brand Reese’s is extending its reach in the UK. The brand – the third largest chocolate brand in the world...
KitKat invites consumers to Share in a break
Chocolate wafer bar brand KitKat is encouraging consumers to "break better" with its launch of KitKat Sharing Bars, ideal for sharing during gatherings.
Banking on bottles
Bottle formats seeing increasing success for gum, say producers
More treats with fewer calories
The latest addition to the Burton’s Biscuit Company ‘less than 100 calories’ range of biscuits and snacks is Maryland Oaty Cookie Bars
Reese’s unveils new Easter peanut butter range
American chocolate firm The Hershey Company has unveiled a tranche of NPD for both the Reese's and Hershey's brands for the upcoming Easter season.
Coconut protein fix with Mars
Mars Chocolate Drinks and Treats is hoping to appeal to fitness conscious consumers with its latest branded protein launch.
Nostalgia has a sweet taste
Nisha turns to traditional brands
Pigging out with a new truffle offer
Hot on the heels of the launch of Maltesers Truffles last year, Mars has unveiled a new truffle pack for Christmas 2019.
Opal Fruits back in stores for a limited time
Confectionery giant Mars Wrigley has brought back Opal Fruits for a limited time as the firm aims to drive sales with some 90s nostalgia.
Baileys sweetens a cocktail treat for Christmas this year
Irish chocolatier Lir Chocolates has unveiled its new range of Baileys Chocolate Choc-Tails, aiming to drive up gifiting opportunities this Christmas season.
Nestlé cracks open its Easter range for 2026
Confectionery giant Nestlé has cracked open its line-up for the Easter 2026 season with a wide array of new launches and returning favourites.







































