World of Sweets’ icey innovation
World of Sweets gears up the frozen treat occasion ahead of the spring and summer with the latest addition to its range of freezable products.
Easter treats from World of Sweets
As Easter weekend is early this year, retailers should stock up as soon as possible to make sure they can offer their customers a wide variety of celebratory products, say bosses from World of Sweets, which has a range of new products.
A piece of the action – Reese’s seeking further growth
AMERICAN chocolate and confectionery brand Reese’s is extending its reach in the UK. The brand – the third largest chocolate brand in the world...
Aero unwraps the gifting opportunity in new bar
Nestlé Confectionery has added in a breath of minty fresh air to the chocolate gifting opportunity with the launch of Aero Peppermint Gifting Bars.
Sugar takes on the sour taste of success
CHOCOLATE has long been the dominant player in the confectionery market.
But it’s sugar confectionery that is flavour of the moment. It may only be...
Ferrero support across platforms
Saying it had a ‘fantastic Christmas’ last year Ferrero is supporting its products during this year’s festive season with £3.6m worth of advertising and...
Another year for low and no
SUGAR free is where retailers’ minds need to be when it comes to confectionery
Going bananas
MOVIE characters the Minions are to appear on new packs of banana-flavoured Tic Tacs.
And new printing technology means the characters can also appear on...
Maltesers White Chocolate make a comeback
Confectionery firm Mars Wrigley has brought back its Maltesers White Chocolate variant after what it called a "significant consumer demand".
Calorie cap for Mondelez children’s range
Mondelez has committed to reducing the calorie count for its entire children’s chocolate and biscuit range.
Making the most of pocket money
IT’S important for retailers to set up a special kids’ confectionery section to maximise “pocket money sales”, according to Stuart Lane, commercial director, Leaf...
Winning new ad
TWO men and their competitive dogs are the stars of a new TV ad for Mars Bar.
The new ‘winning’ campaign from Mars Chocolate UK...
Festive cheer from Ferrero
CHRISTMAS with loved ones is at the heart of Ferrero’s seasonal NPD strategy.
Eggs don’t make Easter
SKIP the eggs this Easter, Jimmy Attias of Bean and Pods has suggested, as premium boxed chocolate works just as well
M&Ms goes big on fun in new Minis launch
Mars Wrigley is set to roll out its new M&M's Minis range in the UK this July, following successful launch for the product in the States.
Smooth vegan NPD
Vegan confectionery brand Nomo has added a new free from Hazelnut alternative to its portfolio
