Need to know for sales to grow
If you want to thrive in retail then its crucial to keep an eye on trends – particularly when it comes to the big hitting categories like confectionery.
Swizzels marks 50 years of Double Dip with new Triple Dip
British confectioner Swizzels has unveiled its new Triple Dip Sour packs to celebrate the 50th anniversary of its classic Double Dip sweets.
Innovation drives chocolate forward
AN increasing number of chocolate lovers prefer blondes, if category growth figures are to be believed.
A big focus backed by TV spend
CONFECTIONERY giant Ferrero plans to turn the spotlight onto its Raffaello brand this year, with the firm announcing it intends to place a “big...
Softs selling well
HANGING bags are driving growth for Swizzels according to figures sourced from IRI Marketplace
Magnum set to warm things up
Ice cream brand Magnum is releasing a luxury range ... without ice cream.
Brand owner Unilever has teamed up with speciality confectioner Kinnerton to create the...
Mentos rolls out multipacks for Feeling Berry Good
Confectionery brand Mentos has rolled out new multipack formats for its Feeling Berry Good flavour variant in a bid to tap into more take-home missions.
Driving interest in the classics
Mondelez has brought back an old favourite – Cadbury Dairy Milk Tiffin – as a permanent addition, in a move the firm hopes will drive excitement and growth.
Soft sell on telly
SOFTIES have been popping up on the small screen as part of parent firm Tangerine Confectionery’s ongoing £1m marketing investment in its branded sugar portfolio.
Walkers shortbread has a patriotic festive range for retailers
Scottish twist on Christmas
Bags more for the cause
TEENAGE Cancer Trust will benefit from sales of Starburst from March to May.
Wrigley Confections European business unit director Tony Lorman said: “British consumers love...
Meet the maker: Sandra Fisher, Golden Casket
Sandra Fisher of Golden Casket on life at the Scottish confectionery giant
Reduced set to be bigger
INNOVATION in the reduced and sugar-free category will be key to confectionery sales in 2018
Mini mints from Mondelez
Mondelez International has launched Halls XS in a mini size.
The mini sweets are available in lemon and peppermint flavours and are packed in a...
Copacabana in a bag
MARS Chocolate UK is going nuts for Brazil this summer after launching a Peanut M&M’s campaign to celebrate the South American country’s party spirit...
Individually wrapped packs for PVM brands
Bite-sized confectionery is the name of the game when it comes to the latest launch from Perfetti Van Melle (PVM).
