‘Unexplainable’ ad bursts onto screens
CONFECTIONERY manufacturer Wrigley has launched its latest TV advertising campaign for Starburst, suggesting it’s ‘unexplainably juicy’.
The new ‘Land of Intensity’ ad first aired...
Cadbury seeking a big chunk of sales
Retailers can add to the magic of Christmas by stocking larger gifting and sharing packs, says Susan Nash of Mondelez International.
Sharing in lower sugar
Bagged confectionery has been an undeniable success story, with bags growing by £12m in the last year .
Diet bars hit the UK
CONFECTIONERY wholesaler Chocobel has launched a chocolate bar aimed at consumers following a Keto diet.
Skittles launches new Citrus flavour for the summer
Confectionery giant Mars Wrigley has brought a bold new twist to the Skittles brand with the launch of Skittles Citrus into the category.
Premium pushing on in convenience
Premium chocolate has been performing well over the last year, according to Mackie’s of Scotland.
Sugar tops chocolate for growth
SUGAR confectionery is outstripping chocolate at the moment, according to Swizzels
Pocket money plus – Confectionery focus
Pay special attention to kids’ latest opinions if you want to maximise sugar confectionery returns
RETAILERS who have been in the business for a...
Dark treats with a minty heart
CHOCOLATIER Elizabeth Shaw has launched a new dark chocolate which it is positioning as ideal for snacking on the go or as a treat.
The...
Cadbury offers shoppers More
Mondelēz International is out to pack more into the Cadury Dairy Milk offer with the launch of Cadbury Dairy Milk & More, offering consumers a nuttier option.
Facelift for Dyna Stix
DEXTERS Dyna Stix will have a new look this summer as parent firm Kervan Gida plans to revamp the brand this month.
Fruit-tella Sticks to expansion with Berries & Cherry
Global confectioner Perfetti Van Melle has expanded on the Fruit-tella Berries & Cherry variant with a new on-the-go Stick format pack.
More minis to go for Mentos and Smint
Confectionary giant Perfetti Van Melle has introduced new formats for two of its most popular brands Mentos and Smint
Skittles gets the blues
WRIGLEY has introduced blue to its rainbow of Skittles colours.
Intended, says the firm, to excite consumers and achieve new sales, the new variant appears...
Ferrero keeps sweets Fresh
A focus on impulse and on-the-go options should be front of mind for retailers across the convenience channel.
Tunnock’s offers classic choices for customers
Much-loved Scottish brand Tunnock's puts its success down to understanding what consumers and retailers want – and respecting those wishes.
