Novelty will not wear off
Mars Wrigley is ready for the final push towards Easter, with expanded distribution for some novelty treats and a host of classic shell eggs.
A TV push for Ferrero
FERRERO Rocher has been celebrating the season on television screens as part of a £3.5m marketing campaign
Celebrate with Maltesers Easter Cake Bars
Mars Chocolate Drinks and Treats is highlighting its limited-edition Maltesers Easter Cake Bars as a good way for retailers to gain extra sales at present.
Traditional treats move with times – J&A Ferguson’s
SWEETMAKER Golden Casket says its J&A Ferguson’s chocolates are “luxury treats” and are ideal for shoppers who are looking for something different to give...
Communicating value
Mondelez is hoping it can provide benefits to both retailers and shoppers with the launch of a new price-marked pack running across some of its top selling Cadbury lines.
Is #candysalad the next TikTok trend?
Confectionery wholesaler Hancocks reckons the new TikTok social media trend #candysalads is a prime one for c-store retailers to make the most out of.
Stars, planets… it’s not rocket science
OVER the years some of Britain’s favourite chocolate confectionery products have been named after stars, planets and constellations. But that doesn’t make the selling...
Going for a flavour double
TWICE the flavour sensation is promised in Trebor’s latest mints line.
Softmints Lemon Mint initially tastes like a mint, then lemon flavour comes through.
Senior brand...
Eggs-ecuting seasonal innovation
EASTER means innovation according to Nestle Confectionery, as the firm unveils a raft of new seasonal products tailor-made for spring.
The firm has launched two...
Fini brings an Asian touch with its new Mini Mochis
Confectionery brand Fini aims to emulate a classic Japanese treat with its new line up Mini Mochis, capitalising on the demand for Asian-inspired snacks.
McVitie’s Club Layers into the confectionery sector
Global snacking firm pladis has taken the famous McVitie's Club biscuits brand into confectionery for the first time with McVitie's Club Layers Orange.
American Sour Punch candy spins to the UK
Retailers can bring in an extra risky element to the confectionery aisle as World of Sweets launches new Sour Punch Pickle Roulette packs.
Fisherman’s Friend fights back hay fever
Throat pain relief lozenge brand Fisherman's Friend is out to drive up volume sales for the incoming hay fever season with its new marketing campaign.
NPD to keep things sweet
Swizzels has been expanding popular brands with new flavours and formats .
Chocolate with a pinch
Mondelez International brings a pinch of salt with its latest addition to its Cadbury Dairy milk range with a Salted Caramel variant.
Meet the maker: Sandra Fisher, Golden Casket
Sandra Fisher of Golden Casket on life at the Scottish confectionery giant








































