‘Unexplainable’ ad bursts onto screens
CONFECTIONERY manufacturer Wrigley has launched its latest TV advertising campaign for Starburst, suggesting it’s ‘unexplainably juicy’.
The new ‘Land of Intensity’ ad first aired...
A treat with festive spirit
HOT chocolate comes with a kick this year thanks to the latest release from Lir Chocolates.
Mints on the move
Two Trebor Softmint flavours are available in a 100g pot, a format which Mondelez said taps into a growing market.
Meringue right for Christmas
PREMIUM confectionery brand Flower & White has unveiled festive additions to its range ahead of Christmas 2018.
The best of both worlds
Nestlé heaps praise on low sugar
Sustainable future for seashells
Chocolate seashell brand Guylian has undergone a relaunch, comprising a sustainability-focused packaging overhaul and a new recipe.
Value a key footfall driver
PANDEMIC fallout has tightened budgets for many consumers, making value for money more important than ever.
New products are vital for category
Berry flavours and on the go among trends
Beefing up a sweet brekkie
Mondelez has bolstered its breakfast offer with three pieces of NPD
Fair enough?
Study suggests shoppers may be ready to pay more for Fairtrade
New research suggests almost half the population is willing to pay more for chocolate...
New tastes to mix mints
BRITONS spend £145.8m a year on mints but 70% of buyers only buy one mint variant according to Trebor brand owner Mondelez International. The...
No sour grapes as kids mix it up
WHEN kids shop for sweets, many are drawn to products that are colourful and interesting.
And while some are attracted to extreme flavours, children have...
A taste of the tropics
MAYNARDS Bassetts has brought some tropical flavour to its Jelly Babies range.
Maynards Bassetts Jelly Babies feature Jelly Babies characters in flavours including mango, banana...
Kids sweets in value lead – Category growth
CHILDREN are impulsive when they’re buying confectionery, and they don’t necessarily plan their sweet shopping far in advance. And when they arrive at stores,...
Get mysterious with Chupa Chups and its Stranger Things linkup
Get mysterious with Chupa Chups and its Stranger Things linkup
Casting a spell this Halloween
Halloween is big business for confectionery, and Perfetti Van Melle reckons it’s well-equipped to capitalise on this year’s spooky celebration.
