‘Unexplainable’ ad bursts onto screens
CONFECTIONERY manufacturer Wrigley has launched its latest TV advertising campaign for Starburst, suggesting it’s ‘unexplainably juicy’.
The new ‘Land of Intensity’ ad first aired...
Galaxy re-brand hits screens
Mars Wrigley UK will be making its way onto TV screens this year with a new advertising campaign for its Galaxy brand
Coconut protein fix with Mars
Mars Chocolate Drinks and Treats is hoping to appeal to fitness conscious consumers with its latest branded protein launch.
Curious new launch
Perfetti Van Melle (PVM) brand Fruittella has expanded into the jelly category for the first time.
Pocket money plus – Confectionery focus
Pay special attention to kids’ latest opinions if you want to maximise sugar confectionery returns
RETAILERS who have been in the business for a...
Mallow makeover fit for a princess
RETRO sweets brand Tangerine Confectionery has given its Princess Mallows a packaging makeover
Storck ready to share in success
FAMILIES are getting ready to return to the dinner table this Christmas and Storck UK has offered tips on how retailers can capitalise on the sharing opportunities this presents.
Lees lands Asda contract
Coatbridge-based confectionery manufacturer Lees of Scotland has secured a major contract with Asda.
Sweet prize celebration
TO celebrate 25 years of Starmix, Haribo has introduced its biggest ever on-pack promotion.
Sugar takes on the sour taste of success
CHOCOLATE has long been the dominant player in the confectionery market.
But it’s sugar confectionery that is flavour of the moment. It may only be...
Seeking a taste of something special
Premiumisation trend could be good for c-stores
CONFECTIONERY has been going through some changes, with reformulations and new product development to meet the demands of...
Reduced plastic packs coming soon
Mars Wrigley has stepped up its sustainable packaging programme, with narrower packs set to roll out in April
Win For Your Squad with Cadbury football promo
Mondelēz International is offering shoppers the chance to bag a money-can't-buy football experience as part of a new promotion with Cadbury.
The Traitors star Minah teams up with Mars to keep Easter treats hidden
BBC's The Traitors star Minah Shannon has teamed up with Mars Wrigley to roll out a range of limited-edition Easter books that house a secret of their own.
Tunnock’s teacakes are safe for take-off
The Royal Air Force has lifted the ban on the beloved Scottish treat Tunnock's teacakes from its flights after proving they no longer pose a risk to pilots.
Re-designing the Original
COLOUR coding and bolder names are part of a packing makeover for toffee and caramel brand Werther’s Original.
The re-coloured village design will now be...
