Still from Softies TV advert with sweets and two bears

Soft sell on telly

SOFTIES have been popping up on the small screen as part of parent firm Tangerine Confectionery’s ongoing £1m marketing investment in its branded sugar portfolio.

Cadbury goes vegan

MONDELEZ has launched a vegan friendly plant-based range under its Cadbury brand.
Pack shots of Cadbury Easter Favourites.

Cadbury unveils its Easter range for this spring

Mondelēz International has unveiled its line-up for the Easter 2025 season, complete with returning favourites as well as new products for consumers this year.
Packs of Barratt Sweet Shop sweets including Fruit Salad, Wham and Flump with colour designs behind them that match the colours of the brands.

Barratt unveils rebrand across its Sweet Shop range

Confectionery brand Barratt Sweet Shop has unveiled a rebrand across the Wham, Fruit Salad and Flumps brand, complete with new launches.

Nostalgia sucks

TASTES remembered from the playground are driving grown-ups towards vintage sweets says supplier Bonds. In response it has relaunched its old-school products, many...
The latest NPD from Mondelez sees the chocolate giant bring its Cadbury and Oreo brands together again in two new formats.

Seeking the perfect match

Mondelez lays out NPD strategy for 2018

Cadbury launches retailer exclusive competition

Retailers stand to win from a prize pot worth £25k as Mondelez launches its Great Retail Ideas Exchange to commemorate Cadbury's 200th anniversary year.

Variety at the party

BUYING habits are changing and price-marked packs have become very important in c-stores. That’s the view of Mark Walker, sales director at Swizzels. He reckons...
Pack shots of Skittles Flavour Flip.

Skittles launches new Flavour Flip sweets

Confectionery firm Mars Wrigley has unveiled its latest innovation for the Skittles brand with its new Flavour Flip sweets range.
A packet of Baked by Rich's Rolo cookies

Baking for indulgence with Rich’s

John Want, sales, marketing and R&D director at Rich’s, explaines that even with prices on the rise, consumers will still pay out more for the treats that they’re looking for.

Forever orange

Cadbury Twirl Orange has shed its limited edition status, and will now be available on a permanent basis
New range of Barratt Sweets including Wham Flash & Dip Pop, Wham Rope, Fruit Salad Rope and Dip Dab Duo Twist.

Hancocks rolls out new Barratt range

Confectionery wholesaler Hancocks has touted the new range of sweets from Barratt as key additions to retailers' confectionery stock this summer.
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Sweet memories

Names and tastes from the past – brought up to date – aim to be perfect sharing option for modern families NOSTALGIC parents planning a...
New Cadbury twist packs

Packaging with a twist

Portion control is the driving force behind the latest piece of packaging innovation from Mondelez.

Managing to stay ahead

EXCELLENT category management advice is one of the reasons behind success in the sugar confectionery category, says Wrigley, and it says it will continue...
Pack shots of Mentos Gum Duo packs with Tropical and Cherry flavours.

Mentos doubles on gum in new packs

Perfetti Van Melle has launched a new Duo Pack format across Mentos Gum, aiming to drive up sales of the brand further here in the UK.