Flavour is squeezed in and the sugar left out
HEALTH conscious mums and children with busy lifestyles are the target consumers for the latest innovation from Fruitypot
Alpine gold
MONDELEZ has sparked a mountain gold rush, with the launch of a new limited edition Toblerone.
Festive fun for Tyrrells
KP Snacks has rolled out its new limited-edition Christmas packaging across its Tyrrells brand.
Mars Wrigley reveals Easter line-up
Mars Wrigley has unveiled its line-up for the Easter season this year, with returning fan favourites and some new additions from across its range of brands.
Snacks for all times
Snacks giant Mondelez International aims to cover every consumer demand through its expansive array of snacking options.
A season for sweets
NOVELTY and nostalgia are, in many respects, what Christmas is all about. And confectionery firms say sweets are ideally placed to deliver both.
In the...
Handy finger packs
SMALLER households and families are the targets for two new pack sizes of Cadbury Fingers from Burton’s Biscuit Company.
Head of category and shopper management...
Some new singles on the market
Following the successful launch of its sharing sized bars, Mackie’s has elected to roll out all four flavours from its chocolate range in the new smaller format .
Sweet treats for vegans
RAW Chocolate Company (RCC) has unveiled a new SKU for consumers seeking a plant-based alternative at the chocolate fixture.
Marketing matters
MARKETING initiatives and category management are the keys to success in confectionery according to Dan Newell, confections marketing manager at Wrigley.
Newell referred to Nielsen...
Bags more in sweet choice
STRESSING the importance of the £1 price point, Wrigley has added four more bags to its price-marked range.
Dan Newell, onfections marketing manager said: “Consumers...
Bag options for launch lines
THE pouch format is now so popular that new confectionery varieties are being introduced as count lines and sharing bags at the same time....
Chocs up and away
Sales of chocolate confectionery in bags are growing at 2.6% year on year with the average c-store selling more than £200 worth of bags...
Zero Cherry adds new instant options
COCA-COLA Enterprises reckons it can appeal to a new wave of young adults by adding to its growing Zero range with the launch of...
Ethical cacao can add value
Scottish producer makes trip to Peru
A SCOTTISH chocolate maker made his way to the mountains of Peru last month where he met with the...
Innovative fundraising
Retailer One O One has teamed up with bakery brand McGhee’s to reduce food waste and raise funds for Clyde’s Cash for Kids charity in the process.
