Looking a bit fishy
Maynards Bassetts has just released its first ever sour soft jelly: Fizzy Fish .
Clever cookie solutions from Baked by Rich’s
Baked by Rich's aims to get more of its fresh branded cookies into convenience stores with its new thaw and serve concept.
Striped cola
A new flavour has been added to Maoam Stripes.
The new cola variety will join strawberry, apple, raspberry, orange and cherry in the bag.
Brand manager...
Boxing clever for the big day
Boxing clever for the big day
Dancing with joy
CADBURY Dairy Milk’s ‘Free the Joy’ campaign has taken to TV screens.
Office worker Keith, star of Dairy Milk’s 2014 ads, returns for the new...
A breath of fresh bear
MONDELEZ International has found a way to breath some life into its latest campaign for Halls – miniature mustachioed polar bears.
The brand’s new 20-second...
Swizzels brings the Squeals this Halloween
Swizzels has got into the spooky spirit for Halloween this year as the firm rolls out its limited edition Squashies Squeletons variant.
Mentos bursts with flavours
Perfetti Van Melle aims to drive consumer engagement with the Mentos brand with the launch of its new Discovery sweets, which feature 14 different flavours.
NPD fuelling confectionery growth
RESEARCH firm Key Note’s recent report, Confectionery 2014, identifies NPD as the driving force in confectionery growth.
The researcher says that as raw material prices...
Dark buttons in the bag
Cadbury Bournville is moving into the sharing bag format with the launch of Cadbury Bournville Giant Buttons .
Packaging with a twist
Portion control is the driving force behind the latest piece of packaging innovation from Mondelez.
First Christmas for premium teaser
Mars Wrigley seems confident it’s coming into the festive season with a surefire Christmas hit following the launch of Maltesers Truffles earlier this year
Keeping consumers sweet
Newly launched in the UK after success across Europe, new snack brand Knoppers is hoping to make an impact in the confectionary market .
Taking a bigger share of the choc market
ACROSS the chocolate category, bitesize and sharing formats continue to perform well as consumers favour treat bags and pouches.
NPD to keep things sweet
Swizzels has been expanding popular brands with new flavours and formats .
Betty Crocker unwraps new Cookies for Santa kit
Betty Crocker is set to deliver some memorable baking experiences for the whole family with its new Cookies for Santa Cookie Kits.
