Bestway’s Easter plan
EASTER is fairly late this year – Easter Sunday is 20 April so there’s still time for retailers to cash in on what is...
Get cracking for the season
Three months of treat occasions
M&M’s mix it up for new limited edition
M&M’s is adding to its portfolio of products with a new limited edition sharing pack - M&Ms Mix.
The new offering from Mars Chocolate UK...
Traditional treats move with times – J&A Ferguson’s
SWEETMAKER Golden Casket says its J&A Ferguson’s chocolates are “luxury treats” and are ideal for shoppers who are looking for something different to give...
Exciting NPD in time for Easter
Confectionery giant Ferrero is stepping up its offer with a raft of NPD tailored to the Easter occasion
‘Unexplainable’ ad bursts onto screens
CONFECTIONERY manufacturer Wrigley has launched its latest TV advertising campaign for Starburst, suggesting it’s ‘unexplainably juicy’.
The new ‘Land of Intensity’ ad first aired...
Dark treats with a minty heart
CHOCOLATIER Elizabeth Shaw has launched a new dark chocolate which it is positioning as ideal for snacking on the go or as a treat.
The...
Winning new ad
TWO men and their competitive dogs are the stars of a new TV ad for Mars Bar.
The new ‘winning’ campaign from Mars Chocolate UK...
ScotGov backtracks on HFSS meal deal ban
The Scottish Government has backtracked on its controversial plan to ban meal deals in its proposals for restrictions on the promotion of food and...
Mars Wrigley unveils a Christmas duo
Mar Wrigley has unveiled two pieces of chocolate innovation in time for the festive season across its Twix and M&M's brands.
Health focus only adds to premium’s appeal
Consumers seeking out something special, firms say
THERE can be few adults in Scotland who don’t have some memory of scavenging the bottom of Gran’s...
Swizzels has a Marvellous new Mallow launch
Swizzels has marked its first new expansion in its Marvellous Mallows range with its new Countlines product, the first new launch since 2022.
Packaging with a twist
Portion control is the driving force behind the latest piece of packaging innovation from Mondelez.
Swizzels pushes Squashies range in new TV ad campaign
British confectionery firm Swizzels has rolled out a new marketing campaign around its Squashies variants in a bid to drive up awareness for the range.
Mars acts for Earth
MARS Wrigley has made significant steps in pursuit of its sustainability goals.
Stockley’s rolls out new Treat Bag format
Classic confectionery manufacturer Stockleys has unveiled its new Treat Bags format to appeal to sharing occasions with consumers.
