Roll up for summer

PREMIER Foods is bringing back its special-edition Cadbury Ice Cream Flavour Mini Rolls range, targeting families on the lookout for a sweet treat to...

50 years of chew

CHEWITS celebrates a half century of trading in 2015 and is launching a blackcurrant retro pack to celebrate. A spokesperson said: “It is consumers’ repeat...

Dark treats with a minty heart

CHOCOLATIER Elizabeth Shaw has launched a new dark chocolate which it is positioning as ideal for snacking on the go or as a treat. The...
Promotional image for Kinder Bueno's 'Why Be Basic When You Can Be Bueno' campaign.

Ferrero rolls out a Bueno campaign

Ferrero UK is set to drive awareness of the Kinder Bueno brand with a new marketing campaign to target younger consumer audiences.

Cadbury offers shoppers More

Mondelēz International is out to pack more into the Cadury Dairy Milk offer with the launch of Cadbury Dairy Milk & More, offering consumers a nuttier option.
Last year Nestlé launched 30% less sugar versions of Pastilles and Randoms. The recipe took two years to develop and resulted in a 7% calorie reduction per pack.

The best of both worlds

Nestlé heaps praise on low sugar
A pack of Mentos Discovery floats in front of a woman's face who is interested in the sweet.

Mentos bolsters Discovery launch in new campaign

Perfetti Van Melle is set to build on its new launch Mentos Discovery with a new marketing campaign running for three months over summer.

Limited coffee break

THREE new varieties and a return to TV mark a busy period for KitKat. The brand’s first coffee-flavoured variety has been launched in the shape...
Pack shots of products in the Mars Wrigley Easter 2025 range including Milky Way Easter Egg, M&M's Choco Eggs, Galaxy Minstrels Mini Eggs and Malteser Bunny Popcorn flavour.

Mars Wrigley rolls out new Easter range

Confectionery giant Mars Wrigley has launched its Easter range for 2025, allowing retailers to get a head start on the season for next year.

Adventurous consumers trading up

Longer lead times and consumers’ willingness to try new products during the festive season increases the number of Christmas products every year according to...

Nostalgia has a sweet taste

Nisha turns to traditional brands
Pack shots of Terry's Chocolate Easter range including Terry's Chocolate Orange Mini Eggs Easter Egg, Terry's Chocolate Orange White Mini Eggs Easter Egg, Terry's Chocolate Orange Easter Egg, Terry's Chocolate Orange Mint Easter Egg and Terry's Chocolate Orange Orange Cream Filled Egg.

Terry’s Chocolate aims to crack open sales with its Easter range

British chocolate brand Terry's has kicked off an ambition to drive up its sales across 2025 with a tranche of new Easter products for this season.

Swizzels’ sweet selection

FAMILY celebrations are at the heart of Swizzels festive range for Christmas 2021.
crispy-butterscotch-by-lily-obriens

Wise words at hen party

Irish chocolate brand, Lily O’Brien’s, has added a new flavour to its share bag collection

Reduced plastic packs coming soon

Mars Wrigley has stepped up its sustainable packaging programme, with narrower packs set to roll out in April
A packet of Swizzels Squashies Love Hearts lies on a pink background with a heart-shaped bowl next to it with the sweets decanted into the bowl as a hand picks one out.

Swizzels spreads the Love with new Squashies variant

Confectionery firm Swizzels is set to share the love this Valentine's Day with the launch of its new Squashies Love Hearts sweets, bringing the two iconic brands together.
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