Keeping it sweet
Perfetti Van Melle provides IRI data on the UK sugar confectionery market which is worth £1.3bn annually.
Showing the price is right
Brand extensions and price-marked packs set to be part of the Swizzels strategy for sales growth in 2016.
PRICE-MARKED packs have become increasingly important for...
Bags of potential for big sharing sales
TANGERINE Confectionery has re-imagined some of its most popular brands as Softies.
A spokesperson said: “The Softies range delivers the unique taste experience of Wham,...
Sour Patch Kids Heads & Bodies
SOUR Patch Kids Heads & Bodies is Maynard’s contribution to the Halloween season. The orange and blackcurrant pieces have the same sour-then-sweet taste as...
Capture the beat of the sweets
BIG names from music and television feature in the latest promotions by Wham owner Tangerine Confectionery.
The music-themed Sweet Beat competition will run from August...
Bearing fruit
Kervan Gida UK has expanded its Bebeto range with the release of Just Bears in a hanging bag format.
Adventurous consumers trading up
Longer lead times and consumers’ willingness to try new products during the festive season increases the number of Christmas products every year according to...
Going kookie for Maryland
Maryland Cookies is back on the small screen with the return of its ‘Keep it Kookie’ campaign.
Swizzels celebrates 70 years of Refreshers with new Tropical flavour
British confectionery firm Swizzels has marked the 70th anniversary of its Refrehsers brand with the creation of the new Tropical Flavour Chew bar.
Magnum set to warm things up
Ice cream brand Magnum is releasing a luxury range ... without ice cream.
Brand owner Unilever has teamed up with speciality confectioner Kinnerton to create the...
Copacabana in a bag
MARS Chocolate UK is going nuts for Brazil this summer after launching a Peanut M&M’s campaign to celebrate the South American country’s party spirit...
Limited release is the berries
The Fox’s Glacier range has been extended with the introduction of Fox’s Glacier Berries, a special-edition mixed bag
Bestway’s Easter plan
EASTER is fairly late this year – Easter Sunday is 20 April so there’s still time for retailers to cash in on what is...
First Christmas for premium teaser
Mars Wrigley seems confident it’s coming into the festive season with a surefire Christmas hit following the launch of Maltesers Truffles earlier this year
Curious new launch
Perfetti Van Melle (PVM) brand Fruittella has expanded into the jelly category for the first time.
Fresh perspective
Changes in the mints and gum market suggest people want new and fruity flavours
NEW flavours of gum are tempting people away from buying mints...
