Soft sell on telly
SOFTIES have been popping up on the small screen as part of parent firm Tangerine Confectionery’s ongoing £1m marketing investment in its branded sugar portfolio.
Cadbury goes vegan
MONDELEZ has launched a vegan friendly plant-based range under its Cadbury brand.
Cadbury unveils its Easter range for this spring
Mondelēz International has unveiled its line-up for the Easter 2025 season, complete with returning favourites as well as new products for consumers this year.
Barratt unveils rebrand across its Sweet Shop range
Confectionery brand Barratt Sweet Shop has unveiled a rebrand across the Wham, Fruit Salad and Flumps brand, complete with new launches.
Nostalgia sucks
TASTES remembered from the playground are driving grown-ups towards vintage sweets says supplier Bonds. In response it has relaunched its old-school products, many...
Seeking the perfect match
Mondelez lays out NPD strategy for 2018
Cadbury launches retailer exclusive competition
Retailers stand to win from a prize pot worth £25k as Mondelez launches its Great Retail Ideas Exchange to commemorate Cadbury's 200th anniversary year.
Variety at the party
BUYING habits are changing and price-marked packs have become very important in c-stores. That’s the view of Mark Walker, sales director at Swizzels.
He reckons...
Skittles launches new Flavour Flip sweets
Confectionery firm Mars Wrigley has unveiled its latest innovation for the Skittles brand with its new Flavour Flip sweets range.
Baking for indulgence with Rich’s
John Want, sales, marketing and R&D director at Rich’s, explaines that even with prices on the rise, consumers will still pay out more for the treats that they’re looking for.
Forever orange
Cadbury Twirl Orange has shed its limited edition status, and will now be available on a permanent basis
Hancocks rolls out new Barratt range
Confectionery wholesaler Hancocks has touted the new range of sweets from Barratt as key additions to retailers' confectionery stock this summer.
Sweet memories
Names and tastes from the past – brought up to date – aim to be perfect sharing option for modern families
NOSTALGIC parents planning a...
Packaging with a twist
Portion control is the driving force behind the latest piece of packaging innovation from Mondelez.
Managing to stay ahead
EXCELLENT category management advice is one of the reasons behind success in the sugar confectionery category, says Wrigley, and it says it will continue...
Mentos doubles on gum in new packs
Perfetti Van Melle has launched a new Duo Pack format across Mentos Gum, aiming to drive up sales of the brand further here in the UK.


























