How to keep everyone sweet
WITH 44% of consumers planning to have more nights in (according to HIM! research), confectionery presents a solid sales opportunity. That’s the word from...
Sharing in lower sugar
Bagged confectionery has been an undeniable success story, with bags growing by £12m in the last year .
‘Unexplainable’ ad bursts onto screens
CONFECTIONERY manufacturer Wrigley has launched its latest TV advertising campaign for Starburst, suggesting it’s ‘unexplainably juicy’.
The new ‘Land of Intensity’ ad first aired...
Freddo faces up for fun – five face expressions for every occasion
CADBURY’S frog-based children’s brand, Freddo, is ready to face the future
Freddo Faces, described by brand owner Mondelez International as a new fun...
The dark side of the Malteser
MARS has embraced the dark side, with the first evolution of its classic Maltesers treat for almost a decade.
All wrapped up for TV appearances
£7.9m spend on chocolate brands
Premium choice – Divine’s Easter and spring range
CHOCOLATE brand Divine’s Easter and spring range includes a selection of eggs of different sizes and novelty products.
For 2013, there are two luxury...
Mentos opens up to sharing
Perfetti Van Melle is set to grow the opportunity for confectionery sharing as the firm rolls out new Pouch Bags sharing packs across the Mentos brand.
Chocolate changes shape to be the same
CADBURY Dairy Milk Oreo is changing shape to bring it in line with Dairy Milk bars.
Revealing that Dairy Milk Oreo sales are now worth...
Ferrero keeps sweets Fresh
A focus on impulse and on-the-go options should be front of mind for retailers across the convenience channel.
Following the trend with pinch of salt
CURRENT and expected trends often influence new product development and Mars reckons a new line in the Galaxy chocolate range will bring a fashion food flavour ...
Tunnock’s offers classic choices for customers
Much-loved Scottish brand Tunnock's puts its success down to understanding what consumers and retailers want – and respecting those wishes.
Fruit-tella unveils two new multipack formats
Perfetti Van Melle has expanded on the flavours for its Fruit-tella multipacks as the brand's Summer Fruits and Berries & Cherry variants join the format.
Sugar market is still sweet
Sugar sales strong despite pressure
Premium pushing on in convenience
Premium chocolate has been performing well over the last year, according to Mackie’s of Scotland.
Coconut protein fix with Mars
Mars Chocolate Drinks and Treats is hoping to appeal to fitness conscious consumers with its latest branded protein launch.
