Communicating value
Mondelez is hoping it can provide benefits to both retailers and shoppers with the launch of a new price-marked pack running across some of its top selling Cadbury lines.
Grown up promotion
Music giveaway featured on sweet bags
Eggs don’t make Easter
SKIP the eggs this Easter, Jimmy Attias of Bean and Pods has suggested, as premium boxed chocolate works just as well
Not hanging for very long
Shoppers snapping up bagged confectionery at a rapid rate
Reese’s unveils new Easter peanut butter range
American chocolate firm The Hershey Company has unveiled a tranche of NPD for both the Reese's and Hershey's brands for the upcoming Easter season.
Jolly Rancher products recalled by Food Standards Scotland
Local stores have been notified about illegal Jolly Rancher confectionery products that have made their way into the UK market.
Forest Feast dips into Dubai Chocolate trend with new Dates duo
Snacks brand Forest Feast has embraced some on-trend flavours with its new range of Dates sharing packs in Pistachio Crisp and Salted Caramel variants.
Fruit flavour boosts sugar
FRUIT flavoured confectionery lines are growing and Wrigley says its own fruit confectionery brands now account for £61m of the overall sugar confectionery annual...
Smooth vegan NPD
Vegan confectionery brand Nomo has added a new free from Hazelnut alternative to its portfolio
Innovative fundraising
Retailer One O One has teamed up with bakery brand McGhee’s to reduce food waste and raise funds for Clyde’s Cash for Kids charity in the process.
The sweetest night’s share
Confectionery giants suggest ways to grab more night-in sales
CONFECTIONERY is one of the product categories that has embraced the big-night-in trend most and it,...
Managing to stay ahead
EXCELLENT category management advice is one of the reasons behind success in the sugar confectionery category, says Wrigley, and it says it will continue...
Fox’s fruity focus
FRUITY flavours should hit the spot this summer according to Big Bear Confectionery, the firm behind Fox’s Glacier Mints.
Andrew Ovens, marketing manager at the...
New tastes to mix mints
BRITONS spend £145.8m a year on mints but 70% of buyers only buy one mint variant according to Trebor brand owner Mondelez International. The...
Making the most of sugar confectionery
The sugar confectioney category remains one of the biggest drivers of impulse decisions for convenience store shoppers – and retailers should capitalise by having a good variety, says Perfetti Van Melle.
A thrilling new promo
Consumers with a need for speed are in luck as Cadbury has teamed up with Merlin Entertainment for an action-packed promotion.




































