Fisherman’s Friend fights back hay fever
Throat pain relief lozenge brand Fisherman's Friend is out to drive up volume sales for the incoming hay fever season with its new marketing campaign.
A big focus backed by TV spend
CONFECTIONERY giant Ferrero plans to turn the spotlight onto its Raffaello brand this year, with the firm announcing it intends to place a “big...
Fruit flavour boosts sugar
FRUIT flavoured confectionery lines are growing and Wrigley says its own fruit confectionery brands now account for £61m of the overall sugar confectionery annual...
Wham flits to Candyland
TANGERINE Confectionery has created a new umbrella brand, Candyland, to consolidate its sugar confectionery portfolio, which includes Wham and Dib-Dab.
Candyland’s first move is a...
The Traitors confectionery range unveiled
Confectionery wholesaler World of Sweets has unveiled its new range inspired by BBC's hit TV show The Traitors, blending sweets with gameplay.
Divine Chocolate unveils refreshed new look
Fairtrade chocolate brand Divine Chocolate has unveiled a brand new design for the range, with a focus on the people and locations that go into making the bars.
Cadbury offers £25k prize in Giveaway Give Away promo
Chocolate brand Cadbury has brought back its The Giveaway Give Away campaign for its second year running offering shoppers the chance to win £25k for a loved one.
Galaxy re-brand hits screens
Mars Wrigley UK will be making its way onto TV screens this year with a new advertising campaign for its Galaxy brand
Jellies set for summer frenzies
PINK passionfruit flavoured fried egg is just one of the combinations in the latest Haribo limited-edition packs.
Starmix and Tangfastics have both been given Frenzy...
Oreo launch aims to bring families into the store
Reporting that 50% of Oreo fans are under the age of 45, Mondelez International said the brand is playing a pivotal role in recruiting new shoppers by appealing to families.
Ferrero focusing on festive season
The brand are heavily investing in Christmas NPD .
Baking for indulgence with Rich’s
John Want, sales, marketing and R&D director at Rich’s, explaines that even with prices on the rise, consumers will still pay out more for the treats that they’re looking for.
New look and name
FORTISSIMO Chocolate has rebranded to coincide with its 15th anniversary, and will now trade under its new name – Raw Chocolate Company.
Spring into boxed sales boosts
WE’RE now smack bang in the middle of one the most important periods of the year for boxed chocolate sales, says chocolate confectionery producer...
Retailers missing a big night trick
WRIGLEY Confectionery, the firm behind Skittles and Starburst, reckons many retailers still don’t appreciate the opportunities that the consumer trend to home leisure presents.
Independent...
Get cracking for the season
Three months of treat occasions
