Cold combat
AS winter and the cold season approaches, Wrigley has produced new POS materials for its Lockets range.
Confections marketing manager Dan Newell said: “Stocking winter...
Fruit fusion – Ferrero’s Tic Tacs
FERRERO’S reckons its pocket confectionery brand Tic Tac is altogether fruitier now that there’s an apple flavour in the range.
Last month’s launch of Apple...
Low calorie indulgence
Raising the bar with meringue
Lindt captures Dubai chocolate trend with new Pistachio Easter Egg
Premium Swiss chocolate brand Lindt is set to capture the Dubai chocolate craze this season with its new Lindt Lindor Pistachio Easter Egg.
New PMP is twice as nice
The combination of Dairy Milk and Oreo has proved to be a popular one for Cadbury, and now the firm is extending the partnership even further with the launch of a new bar .
Haribo brings a new Z!ng
Haribo is set to drive up the demand for more sour sweets with the launch of its new Soda Twist Z!ng offering a nostalgic flavour with a tangy sensation.
Tactics for selling Tic Tacs
Pocket confectionery is one of the most impulsive categories within confectionery, with seven out of ten purchases being unplanned, says Levi Boorer, customer development...
Mars Wrigley unveils a Christmas duo
Mar Wrigley has unveiled two pieces of chocolate innovation in time for the festive season across its Twix and M&M's brands.
Drop happier memories in baskets with Swizzels
Tempt consumers with a sweet tooth to pick up on retro confectionery delights as Swizzels reckons the drive for sweet nostalgia remains a key consideration.
Gluten-free macaroons are on trend for flavour
Gluten-free bakery brand Mrs Crimble’s has launched Caramel Macaroons in a six pack.
Nuts about chocolate
FOREST Feast has launched a new Signature Chocolate Nut range in a bid to tap into growth for premium snacks.
Swizzels’ sweet selection
FAMILY celebrations are at the heart of Swizzels festive range for Christmas 2021.
Talk about a quirky softie
NESTLÉ Confectionery has added to its Rowntree’s Randoms products with the introduction of Squidgy Speak.
Nestlé UK trade communications manager Graham Walker said: “The...
Flyers unveils non-liquorice sticks with sour flavours
Confectionery brand Flyers has launched a new non-liquorice sweet with the introduction of its new Apple & Raspberry Flyers.
The pound on your packet
DOES price remain vitally important to shoppers? The short answer appears to be yes, especially £1 prices.
Bev Seymour, commercial manager of Chewits brand owner...
Sweetly shared
SUGAR confectionery sales in Britain are worth £1.34bn, and Wrigley products accounted for £19m or roughly half of the category growth achieved last...
