Fresh new campaign

Smint has been appearing across TV and online channels

SMINT has been back on the small screen with a new advertising campaign.

The “Fresh Moments” campaign represents a £500,000 investment in the brand and includes a mixture of video-on-demand, social media and digital advertising, predicted to reach 27.5 million consumers.

Sarah Elmer, brand manager for Smint said: “Refreshment has had a tough time recently – even before Covid-19,  the category was starting to show signs of decline.

“We’re looking to really kick start sales in 2021 by reminding consumers that refreshment isn’t just for fresh breath after coffee – it’s a moment for themselves, whether they’re hydrating after meetings or freshening up behind their masks.”