Return of a legend

Cadbury promotion to run across full range

FOOTBALL fanatics are in luck as Mondelez has brought back its Cadbury Legends promotion for 2021.

Available across the full Cadbury range, the Find a Legend, Win a Legend competition will see consumers be in with the chance of winning a raft of prizes, including VIP experiences, video messages from players and vouchers to spend in participating football club shops.

To win, consumers must find a football shirt of Ian Wright printed in their Cadbury wrapper.

Retailers can also be entered into a prize draw to win one of three stadium tours or one of ten football club shop vouchers worth £50. To enter, retailers must scan the QR code found on any case of Cadbury products or visit

Pippa Rodgers, Cadbury Dairy Milk brand manager at Mondelez, said:“We’re so excited that our Cadbury Legends are back for 2021 and we know that your shoppers will be too.

“This year they should look out for player Ian Wright’s shirts when they unwrap their favourite Cadbury chocolate bar or bag for their chance to win a selection of prizes including unforgettable experiences with their football hero.

“But it doesn’t stop there – this year we want to reward independent retailers too with an exclusive competition. When purchasing any Cadbury product retailers simply need to visit and enter their details for a chance to win an incredible stadium tour or club shop vouchers.”