Reese’s taps into range of treat occasions over Christmas period
PEANUT butter treats brand Reese’s is set to tap into a range of treat opportunities across the Christmas season with its new festive line-up.
Bringing together a broad range of formats designed to match shopper demand across gifting, stocking fillers, sharing and snacking occasions, the 2026 range offers up an array of goodies from the brand covering its Peanut Butter Cups and Miniature Peanut Butter Cups variants.
Bringing an option for the Advent countdown, Reese’s has introduced its new Advent Calendar packs featuring individually portioned Reese’s treats every day throughout the season with an RRP of £6.80.
When it comes to self-treat or stocking filler opportunities, there is the Reese’s Peanut Butter Tree that takes the traditional Peanut Butter Cup and shapes it into a more festive offering at 75p RRP making it suited for stockings or on-the-go snacking.
For a larger option here, there is also the Reese’s King Size Peanut Butter Tree at £1.30 RRP or the Reese’s Peanut Butter Filled Santas, a 55g pack of festive Santa-shaped treats at an RRP of £2.
However, the Reese’s range aims to capitalise on the sharing opportunity. First up is the Reese’s Big Cup Collection Selection Box which offers four different Reese’s Peanut Butter Cups in a compact, seasonal format making it an ideal gift option at £3.70 RRP. This includes the Caramel Cup, Reese’s Pieces Cups, Chocolate Layer Big Cup and the classic Peanut Butter Cup.
Following on from this is the Reese’s Ultimate Selection Box, a pack of five different Reese’s treats including Reese’s Dipped Peanuts, Reese’s Pieces Big Cup, Reese’s Peanut Butter Cups, White Peanut Butter Cups and Reese’s Peanut Butter Trees. This comes with an RRP of £6.30.
And finally, to help match the demand for sharing tubs over the festive period, there is the Reese’s Minis Tin which comes packed with Reese’s Miniature Milk and White Chocolate Cups and offers a premium-looking seasonal option for Reese’s fans. Each 309g tub comes with an RRP of £7.25.
In addition to this, Reese’s is also offering consumers the chance to win a family getaway to Ibiza through an on-pack competition across the range to help add an extra level of engagement with the brand over the festive period.
A spokesperson for parent firm The Hershey Company said: “With a broad range of formats and pricing, the 2026 Christmas collection is designed to help retailers maximise opportunities throughout the festive shopping period, from early Christmas purchases and stocking fillers to gifting and at-home sharing.
“The range also provides strong opportunities for visibility across seasonal confectionery fixtures and gifting displays, helping Reese’s stand out during one of the key trading periods of the year.”
