CADBURY Twirl Orange has shed its limited edition status, and will now be available on a permanent basis.
Mondelez has been supporting the return of Cadbury Twirl Orange with a digital and PR campaign – the variant made waves with consumers across social media when it was first launched.
Cadbury Twirl Orange 43g is available in a 48 bar case, with singles priced at £0.69 RRP.
Radhika Pai, brand manager for Cadbury singles at Mondelez said: “We are delighted to bring back Cadbury Twirl Orange as a permanent member of the Twirl family.
“After the incredible consumer and retailer response to the 2020 launch, we are confident this permanent edition will become a shopper favourite within singles confectionery, enjoyed all year round.”