Expansion for KitKat four-finger format in White variant
CONFECTIONERY firm Nestlé has expanded on the KitKat four-finger format with the return of its White chocolate variant.
Exclusive to the wholesale and convenience channels, the returning flavour seeks to bolster the brand’s four-finger format range and provide retailers with greater choice from the massive confectionery brand.
The KitKat 4 Finger White variant will join the rest of the format’s line-up on shelves which also includes a milk chocolate options as well as a dark chocolate bar.
The returning variant seeks to tap into the rising popularity of the KitKat brand in the UK. According to Circana data covering the year to 8 August, the brand is the No.4 chocolate singles brand in symbols & independents with a worth of more than £40million to the channel.
Further to this, the White variant also has a strong track record in convenience as the Circana data highlighted that it ranked within the top 15% of SKUs and recuited more 100,000 new shoppers to the category when it launched.
Each 41.5g bar comes with an RRP of 89p and is now available for order via the wholesale channel.
Stephanie Scales, marketing manager for KitKat at Nestlé UK & Ireland, said: “KitKat has been helping people enjoy better breaks for generations, and the strength of the brand comes from offering shoppers familiar favourites alongside plenty of choice across our range.
“Our classic 4 Finger format remains at the heart of KitKat, with Milk and Dark already giving shoppers different ways to enjoy their break.”
