Doubling up on biscuits

MONDELEZ International is expanding its Cadbury Biscuit line with two new additions.

The new Cadbury Sandwich Snack contains 63% Cadbury’s chocolate and a biscuit sandwich.

Support for the launch of Cadbury Sandwich Snack comes in the shape of an outdoor and digital advertising campaign, as well as in-store support for retailers.

Mondelez has also launched Cadbury Cookie Bites –mini chocolate chip cookies dipped in Cadbury’s chocolate. The new variant is available in a share bag format.

Anna Petsi, brand manager for Cadbury Biscuits at Mondelez, said: “With consumers continuing to spend more time at home, these two new launches from Cadbury Biscuits are perfectly placed to help retailers tap into the big night in occasion.”