Offering a nostalgic choice for selection boxes this season
A VERSATILE offer can go a long way to keep shoppers happy at Christmas and this is what Swizzels is banking on with its new Sweet Selection Box.
Designed as a gift option or to be shared out during festive events, the launch seeks to provide shoppers with an alternative to the traditional chocolate selection box at an affordable price point to appeal across generations.
Inside each box is Swizzels’ finest, including the Mega Drumstick Lolly, Double Dip, Drumstick Squashies, Love Hearts, Giant Parma Violets and a Refreshers Chew Bar.
Each 200g selection box comes with an RRP of £3, bringing an affordable option to the Christmas range with good value packed inside.
The Swizzels Sweet Selection Box joins the brand’s 220g Advent Calendar as part of its festive line-up for this year. This also features a mix of different classic sweets from the brand with an RRP of £6.
Clare Newton, trade & shopper marketing manager at Swizzels, said: “The Sweet Selection Box adds something fresh to retailers’ festive offerings – an affordable, standout stocking filler and gift for friends, family, teachers, Secret Santa and more. Alongside our tubs and variety packs, our seasonal line-up means retailers don’t need to worry about leftover stock as the products are versatile for gifting and sharing all year round.
“Tapping into nostalgia, demand for chocolate alternatives and the growing gifting opportunity in the confectionery category, our festive range is a must-stock for fun festive displays, boosting seasonal sales and supporting all of the shopper missions in the countdown to Christmas.”
