Steps in the right direction

3x smart water bottles

BOTTLED water brands have been stepping up their sustainability efforts, as consumers become increasingly concerned with the environmental impact of their purchases.

Research conducted by Mintel during the pandemic found that 77% of UK shoppers said they actively try to shop in a way that will reduce harm to the environment.

At Coca-Cola Europacific Partners, senior trade communications manager Amy Burgess said sustainability is a “key focus in convenience,” and suggested retailers dedicate space in store to products with strong eco-credentials – such as Glacéau Smartwater bottles made from 100% recycled plastic.

At Highland Spring, marketing controller Mike Buckland said the firm is “working towards greater proportions of recycled plastic as the quality and quantity needed becomes available and have a target of 50% rPET in our Highland Spring bottles by 2023 and 100% rPET by 2025.”

Nestle Waters hasn’t been slouching on sustainability either. In 2020, all Buxton 25cl, 50cl sports cap, 75cl and 1litre bottles were made from 100% recycled plastic. Shopper marketing manager Severine Hemms added that the firm is working to further reduce Buxton’s environmental impact.

“The full Buxton range is already 100% recyclable, but we’re working to ensure that the entire range will also be made from 100% recycled plastic (rPET) by the end of 2021,” he said.