Xtra choice at Burns

Irn Bru Xtra cans

CONSUMERS cutting back on sugar don’t need to miss out on the nation’s favourite Scottish soft drink during Burns Night this year.

Barr Soft Drinks said it has noted a rise in demand for more carbonated drinks that contain less sugar and fewer calories.

Adrian Troy, marketing director at Barr Soft Drinks, has stressed the importance of retailers stocking a range of recognisable brands that consumers are familiar with in lower-calorie formats, such as the firm’s Irn Bru Xtra variant.

Troy said: “Irn-Bru Xtra, delivering extra Irn-Bru taste with zero sugar, delivered more than £28 million worth of sales last year and allows retailers to offer a full flavour option in the low-calorie carbonates sector.

“Irn-Bru also benefited from a £6 million brand investment last year, driving shopper awareness and growth in the Barr Soft Drinks portfolio.”