CONSUMERS cutting back on sugar don’t need to miss out on the nation’s favourite Scottish soft drink during Burns Night this year.
Barr Soft Drinks said it has noted a rise in demand for more carbonated drinks that contain less sugar and fewer calories.
Adrian Troy, marketing director at Barr Soft Drinks, has stressed the importance of retailers stocking a range of recognisable brands that consumers are familiar with in lower-calorie formats, such as the firm’s Irn Bru Xtra variant.
Troy said: “Irn-Bru Xtra, delivering extra Irn-Bru taste with zero sugar, delivered more than £28 million worth of sales last year and allows retailers to offer a full flavour option in the low-calorie carbonates sector.
“Irn-Bru also benefited from a £6 million brand investment last year, driving shopper awareness and growth in the Barr Soft Drinks portfolio.”