Energy drink upgrades
CCEP has announced a new partnership between Monster Energy and Microsoft’s new 2021 Halo Infinite game
Britvic secures deal
BRITVIC has renewed it partnership with PepsiCo with a new and exclusive 20-year franchise bottling agreement in Great Britain
Red Edition is staying put
Summer SKU gets a permanent listing
Warming up for winter
VIMTO has added some festive cheer to its range with the launch of a limited edition Winter Warmer variant.
Available in 725ml bottles, the recipe...
Covid-19 can’t stop soft drinks
Category on course for a successful festive season
New campaign for Highland Spring
Highland Spring has put sustainability front and centre of its latest marketing campaign
Sterling push for cherry
Lucozade Sport has joined forces with Manchester City and England international football star Raheem Sterling to launch a new campaign.
Trends take a turn in 2020
Take-home packs and big cans both performing well as country continues to adapt to Covid-19
Thriving in Scotland
Carabao is going from strength to strength in Scotland according to the latest sales figures from the brand.
Eco-friendly refresh for juice brand
Pepsico has relaunched Tropicana on-the-go packs with new packaging aimed at boosting visibility on shelf
A big push for Buxton
Nestle mineral water brand Buxton has launched a new consumer campaign, which kicked off with a TV advertising campaign running from 20 July through August.
Making sense of new habits
Changing landscape brings opportunity
One million for Scottish water brand
Scottish alkaline water brand Actiph has secured £1m from investors through a crowdfunding campaign.
Free from set for a scorcher
With consumers increasingly considering their health, alcohol-free wines like Eisberg Alcohol-Free may be a popular choice
Squash soars
British soft drinks brand Vimto has been enjoying enviable growth according to data specialist Nielsen
A natural option for the gym
Tenzing energy has expanded its range with the roll out of a new variant that boasts plant-based BCAAs
