Big spending on soft drinks
SHS Drinks announces seven-figure investment in new Shloer campaign .
Unit growth is crucial for the future
The soft drinks category enjoyed value sales growth in 2018, helped along by a hot summer and – more unusually – the implementation of a new tax on high sugar soft drinks .
Alcohol decline is fine for soft
Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .
A sparkling new bottle
Scottish bottled water brand Highland Spring has given its sparkling range a packaging refresh.
Healthier hydration for kids
Becky Unwin, senior brand manager at Vimto Soft Drinks, reckons the brand has just the solution for the new term in the shape of Vimto Minis.
A makeover for Shloer
Shloer has revealed its new logo and graphics as part of a brand-wide redesign .
New RTD offers a fuss free G&T
Diageo lauches ready-to-drink premium gin and tonic .
A Frankly refreshing summer
Franklin & Sons is bringing a bit of Spanish flavour with its new Mallorcan Tonic Water .
New flavours get fizzical
S.Pellegrino has just expanded its portfolio with the introduction of a three-strong flavoured sparkling water range .
Infused with benefits
Tea has been consumed for health and performance benefits for centuries .
The rise and rise of energy drinks
Strong demand in Scottish convenience .
Support from stars of sport on pack
Red Bull has launched a new consumer campaign which aims to get shoppers active, with support from professional sport stars .
Racing ahead of the market
Red Bull summit finds energy outpacing soft drinks .
Bundling up gets results
Meal deals are well worth mulling over
Berries burst onto the TV
Ribena has returned to the small screen as part of a new £6.2m marketing campaign to support its new blackcurrant water brand: Ribena Frusion
Big spend for summer Bru
Scottish shoppers have been invited to ‘Get some Irn in You’ as part of the latest campaign for Irn-Bru
