Excitement can add to energy
Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.
Dressed to impresse
Elderflower brand Bottlegreen has overhauled its packaging and changed the recipe of its sparkling presse range
Back on TV for the festivities
Schweppes will return to TV screens this Christmas with its first advertisement since 2017
Nocco has ambitions
Swedish energy drink NOCCO is bullish about the brands prospects in the UK, having passed the 5,000 outlet mark with its distribution
Carbon free soft drinks brand lands
Carbon-neutral soft drinks brand The Naked Collective has launched in the UK, offering a range of health-focused functional drinks
Punchy pack promotion
Chance to train with boxing champion
Energy drink upgrades
CCEP has announced a new partnership between Monster Energy and Microsoft’s new 2021 Halo Infinite game
Britvic secures deal
BRITVIC has renewed it partnership with PepsiCo with a new and exclusive 20-year franchise bottling agreement in Great Britain
Red Edition is staying put
Summer SKU gets a permanent listing
Warming up for winter
VIMTO has added some festive cheer to its range with the launch of a limited edition Winter Warmer variant.
Available in 725ml bottles, the recipe...
Covid-19 can’t stop soft drinks
Category on course for a successful festive season
New campaign for Highland Spring
Highland Spring has put sustainability front and centre of its latest marketing campaign
Sterling push for cherry
Lucozade Sport has joined forces with Manchester City and England international football star Raheem Sterling to launch a new campaign.
Trends take a turn in 2020
Take-home packs and big cans both performing well as country continues to adapt to Covid-19
Thriving in Scotland
Carabao is going from strength to strength in Scotland according to the latest sales figures from the brand.
Eco-friendly refresh for juice brand
Pepsico has relaunched Tropicana on-the-go packs with new packaging aimed at boosting visibility on shelf
