A TRIP to a tropical island may be off the cards for now, but Lucozade Zero is bringing the taste of summer to us with its new release.
Lucozade Zero Tropical is sugar free and is available in 500ml bottles and multipacks. It is the first Lucozade flavour exclusive to the Zero range.
The launch of the new tropical SKU will be supported by a marketing campaign in the summer, which includes outdoor advertising and digital and social media activity.
Zoe Trimble, head of Lucozade Energy at Suntory Beverage & Food GB&I, said: “When we were planning this launch, we spoke to retailers and 84% told us they would be interested in stocking a new flavour from Lucozade Zero. We also know that one in three shoppers would buy more Lucozade Zero if a new flavour was available – so the opportunity for this new Tropical launch was clear.
“Lucozade is famous for its impressive flavours range and so we knew we needed to be on-trend and go big with this launch. With our track record of NPD and tropical-flavoured energy drinks growing at 22%, we’re confident our newest flavour will support our retail partners at launch and beyond.”