Time to level up
With an explosion of new brands, variants and sizes in recent years, the energy drinks market offers a huge amount of choice to consumers...
Make water special at Christmas
WHILE the festive period is traditionally associated with alcoholic drinks, no-one should forget soft drinks, both on the table, or as an alternative to alcohol.
Botanical waters spring into store
DEMAND for healthier options in the soft drinks chiller has seen Barr Soft Drinks bring some new flavours to the table.
Shaking up protein
Bam Organic has expanded its protein loaded shake offer
It’s ‘can do’ at Radnor
Radnor Hills has unveiled a canny new piece of NPD for its water brand.
Big can energy from Irn-Bru
IRN-Bru Energy is now available in a big can variant
Soft drinks set to shine this summer
The hospitality sector may be open for business again, but summer 2021 still represents a huge opportunity for retailers, according to leading soft drinks firms
Consumers want more
Despite lockdown drastically reducing the number of consumers on the move, Covid does not seem to have taken any wind out of the energy drink category’s sails.
Xtra investment in Bru
SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
Good for sales, good for planet
The return to office working has been good for the bottled water category, says Highland Spring. And it said this growth has continued as more people are looking to hydrate on the go.
Low and no to help sales to grow says Coca-Cola
CCEP has pushed retailers to introduce more healthier options across convenience to help offer consumers more choice for this summer.
Favourite brands drive sales, says CCEP
The power of soft drinks to drive footfall and sales in the convenience channel shouldn’t be underestimated, say bosses at Coca-Cola Europacific Partners (CCEP).
Bowl over with fruit energy drinks
AG Barr reckons its fruit flavoured range of energy drinks helps to introduce shoppers to the soft drinks category through its Rubicon Raw and PWR BRU brands.
Ambitious moves by Soda Folk
ADULT-focused soft drink brand Soda Folk is gearing up for growth in 2022.
Impulse drives soft drinks
Sales growth in small shops well ahead of supermarkets but multiple c-stores soar as independents show flat sales
SOFT Drinks sales are holding up in...
Organic overhaul
TWO new flavours and a sweeping brand re-design have been revealed for Scheckter’s Organic Energy as it strives to establish itself as a leader...
