Healthy options to enjoy with the summer sun
HEALTHIER options across soft drinks continue to remain a priority for consumers everywhere.
And with ongoing HFSS restrictions south of the border, which are still anticipated for the Scottish market as well, ensuring retailers have a strong selection of low/no-sugar options in soft drinks will pay off.
Amy Burgess, senior trade communications manager at Coca-Cola Europacific Partners, said: “Even before the regulations came into force, 76% of the category sales were from non-HFSS products and 86% of CCEP soft drinks are now HFSS compliant.
“Soft drinks are therefore a great option to drive impulse sales from HFSS-restricted locations such as aisle ends and till points.”
When it comes to driving up sales for the summer season, Burgess reckons retailers should be able to provide a strong selection of low and no sugar options alongside the full sugar soft drinks offering to help make the best of both worlds.
Burgess said: “Balance is key, in terms of offering choice across a range of sectors and stocking different formats.
“Volume and value sales of on-the-go packs have risen in convenience over the past 12 months, and we only expect that to increase as people get out and about this summer.
“But take-home packs are suited to at-home social occasions, like barbecues and sports nights, so will also have a role to play.”
