Organic overhaul

TWO new flavours and a sweeping brand re-design have been revealed for Scheckter’s Organic Energy as it strives to establish itself as a leader in natural energy.

Scheckter's GingerThe additions to the range are Green Tea & Mint and Green Tea & Ginger. The new can graphics are inspired by traditional and artisanal food packaging, featuring a craft paper background and a bold ‘O’ for ‘organic’.

Charles Phillips, CEO and co-founder of Scheckter’s, said: “We were the first to market as an innovator in the space of organic energy. We want to ensure we offer consumers a great tasting, refreshing and healthier way to energise, as well as provide retailers with an added volume and revenue opportunity.

‘With the new packaging and new flavours, we expect to further the growth of our brand and lead this new premium category of adult functional soft drinks.”