Ocean Spray teams up with Euro Food Brands
Leading cranberry juice brand Ocean Spray has appointed Euro Food Brands as its sales agent in the UK, to help boost up sales for the brand across stores.
Shaking with style
MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years
Still burning – Energy drink analysis
Energy drinks remain hugely important to soft drinks sales, especially in c-stores. But the shelves are becoming crowded.
IT hasn’t been difficult to find the...
Meet the Maker: AG Barr
Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
High-octane promotion
RACING fans are being given the chance to ride along with Formula 1 world champion Lewis Hamilton as part of a new promotion for...
Some like it light
By reducing the calorie content of juice drinks or adding active ingredients, manufacturers are making sure that products appeal to the health-conscious.
ORANGE-plus flavours provide...
Energy boost for sport?
ONCE upon a time folks used to talk about the “sports and energy drinks category”. But then energy drinks began to pull away from...
Racing ahead of the market
Red Bull summit finds energy outpacing soft drinks .
Springing into action
Warm weather at the start of the year plus anti-sugar messages have helped water outgrow industry predictions.
THANKS to a good spring, bottled water has...
Summer is thirsty work
LAST summer the sun put in an appearance and had thirsty folks reaching for juice drinks.
Dave Turner, trade communications manager at Coca-Cola Enterprises...
Health is big influencer
DISCOUNTERS and c-stores are squeezing soft drinks sales in the big four supermarkets, with cola sales in the multiples falling by 1.4% in the...
Big spend on fruity soft drink
AG BARR is spending big on its Rubicon brand, investing £5 million in a new marketing campaign
A fresh look for summer
The Coca-Cola Company has given its Coca-Cola soft drinks range its first makeover since 2016
Juice the answer at breakfast time
Chilled fruit juice generates 60% of total juice sales, says Pepsico, and, quoting Nielsen research, it says sales are currently growing at 1.7% with...
High energy, low in sugar
ACROSS the soft drinks category, sugar has been the big story of recent years and demand for low and no-sugar options has sky-rocketed.
Energy drinks...
Bru back on the TV
THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
