BIG nights in are part of Christmas for many people and Coca-Cola Europacific Partners has plans to be at many of them.
Senior trade communications manager Amy Burgess explained: “Soft drinks are often a big part of nights in, adding a sense of occasion for those choosing not to drink alcohol, or to be used as mixers.
“Enjoy with Food and Enjoy Socialising are two of the key growth drivers of our Refresh Tomorrow soft drinks category vision – which identified an opportunity for further soft drinks sales growth over the next three years.
“These at-home occasions took off at the height of the coronavirus pandemic, but with the rising cost of living now a part of everyday life, they’re likely to continue as some people cut back on luxuries.”
Over the decades, Santa’s red and white suit has become a regular feature in Coca-Cola’s festive packaging and he is back on their packs and bottles this year.
For the first time this year, its 24 and 30 can packs carry NaviLens codes for partially sighted shoppers.
Partially sighted shoppers can scan codes on a phone and find the information in the NaviLens app.
Codes can be detected at wide angles, from up to four meters and even out of focus.
Marc Powell, RNIB’s accessibility innovation lead, said: “We are delighted that one of the world’s biggest brands is championing accessibility as part of the conversation around how we can make the customer experience better for blind and partially sighted people.”
