When Johnnie comes marching home
LAST Christmas was a good one for spirits, with 92m individual bottles sold in the 12-week run-up as measured by Nielsen. That was a...
Fans ask for coconut gifts
IN a first for the brand, coconut-flavoured, rum-based drink Malibu has released a Christmas gift pack. The white pack includes snowflake cutouts designed to...
Extra ad spend for historic promo
WHISKY brand Grant’s is ramping up the promotion for its pre-Christmas Historic Newspaper give-away with an extra £250,000 spend in outdoor advertising, radio,...
A cover that’s tailor-made
JUST in time for Christmas, deluxe whisky brand, Chivas Regal, has joined up with Savile Row tailor, Patrick Grant, to launch a gift tin...
The spirit of special
WHETHER it’s fashion, timepieces, malts, or vodkas premium brands have never been more important. That’s the festive message from drinks firm Pernod Ricard...
Fractionals taking share
JAGERMEISTER, the German herbal liqueur that has been one of the biggest successes in the on and off-trade shots and mixed drinks scene, is...
RTD takes fruit flavour route
THE future of RTDs lies in mixed fruit flavours, says VK.
Responding to developments in other drinks, and ahead of the busy Christmas sales...
Premium wine in gift demand
WHETHER it’s hot and spiced for a party or chilled to serve with dinner, wine continues to be an integral part of the drinks...
Fizz fuels the party spirit
SPARKLING wines such as cava and prosecco are affordable treats to be enjoyed throughout the festive season, according to Freixenet.
And with Nielsen figures...
Punk beer expansion plan sees fans buy in
CRAFT beer has been tipped by analysts as one of the sections of the beer market most likely to grow in coming years and...
Star beers feel the squeeze
Premium lagers once swept all before them but now standard-strength brews, ciders and ales are biting back
PREMIUM lager, once the fast growing darling of...
Drink of the nest
TAKE-HOME beer is big business but sales value has been slipping over the last year.
Research specialist Kantar Worldpanel found that spend on off-trade take-home...
Beer brand flies back with a Scottish angle
IT’S been a big year for lager brand Kestrel.
The beer, which had been popular and widely distributed in the 1980s and 1990s, was relaunched...
Lager keeps it sweet
ONE in every three items bought in a c-store is a long alcoholic drink. And within that category, beer is worth over £3.5bn a...
Looking for the beer champion
BEER firm Molson Coors is once again joining forces with Scottish Grocer to seek out Scotland’s Champion of Beer in the Scottish Grocer Awards...
New flavour an enduring passion
IT’S not so limited any more.
Swedish cider brand Rekorderlig launched its Passion Fruit flavour as a limited edition in April.
But what was intended to...
