Hooch aims for a bullseye with new darts deal
READY-TO-DRINK (RTD) brand Hooch has unveiled its new partnership with leading darts entertainment and events business DartsWorld.
As the Official Drinks Sponsor of DartsWorld, Hooch is set to be present at 25 different darts events throughout the UK with a presence at games in Scarborough, Northampton and Edinburgh.
This new partnership sees the Hooch brand continue to tap into on-trend topics with consumers with darts rising massively in popularity in recent years.
At the heart of this new activity lies Hooch’s new digital darts game ‘Bulls-hit’. Available to play via Hooch’s website, the game aims to bring the excitement of the sport to more consumers across the UK beyond live events and give shoppers the chance to win from a host of up to 1,000 prizes across a 12 week long campaign.
Consumers have the chance to win from a range of prizes including tickets to DartsWorld events, limited edition Hooch dart t-shirts, signed merchandise and much more.
In addition to this, the interactive game will offer one lucky winner a real money-can’t-buy experience with the chance to the play against a professional darts player. This will include the chance to make their own walk-on entrance and take home a darts board signed by the professional player.
Shopper can also get involved with the fun by scanning an on-pack QR code found across 700ml Hooch Lemon bottles.
Sam Watson, brand manager at Hooch, said: “Darts is an iconic sport that is continuing to grow in popularity. As a brand, Hooch never plays it safe, and darts is a natural fit with great atmosphere and the competitive edge that makes it such a great live experience.
“With the launch of Bulls-hit, we’re taking things beyond live events themselves and allowing consumers to get involved from home – and even win the chance to go head-to-head with their favourite professional darts player.
“Our partnership with DartsWorld allows us to tap into the excitement and competitive spirit of darts in a way that feels unmistakably Hooch.”
