Tap into the demand for RTDs in Spar locations
RTD brand VK has expanded on its presence across the convenience channel as its VK Vodbox range has now rolled out to Spar stores across the UK.
Available in 164 stores nationwide now, the listing will include all three of the brand’s SKUs consisting of Apple & Blackcurrant, Cherries & Berries and Orange & Pineapple. All three come in a 500ml resealable carton.
Each variant comes with an RRP of £3.75 per carton, with select Spar running a special two for £7 promotion.
The listing comes as VK reported a growing demand for enhanced RTD options across the convenience channel. According to NIQ data covering the 52 weeks to 8 August, the category now holds a worth of £62million, having grown 24% in value and 20% in volume sales over the course of the 52 week period.
Lauren Edwards, brand manager at VK, said: “Securing a listing with SPAR marks an exciting step in expanding VK Vodbox’s presence across the UK convenience channel, making the range more accessible to our consumers.
“With the enhanced RTD category continuing to deliver strong growth, there’s a clear opportunity for retailers to diversify their offering with products that respond to evolving drinking occasions.
“VK Vodbox brings something genuinely different, combining the bold flavours VK is known for with a distinctive format that delivers on convenience and consumer demand.”
